Roisin Donnelly

Roisin Donnelly is the brand director, Northern Europe at Procter & Gamble. A P&G lifer, over the years Roisin has built a reputation as an inspirational leader and mentor. She plays an active role in a number of industry bodies including WACL, The Marketing Society and Cosmetic Executive Women.

Advertisers, it's time to take a stand

Many brands have delegated responsibility for ad fraud to their media agency, but we need to do more.

Roisin Donnelly

'People are my job, I am a servant leader' - Roisin Donnelly

Senior marketers must invest in their team as much as themselves, writes Marketing's Power 100 'leading mentor' of 2014, Roisin Donnelly, the P&G brand director of Northern Europe.

Roisin Donnelly

Women take things personally and men don't listen - together they make the best teams

Although men continue to dominate the nation's boardrooms, Roisin Donnelly, corporate marketing director of P&G UK and Ireland, has risen up the ranks and become a influential marketing leader.

'Innovate every day': P&G's Roisin Donnelly shares her tips for the top

Roisin Donnelly, corporate marketing director, Procter & Gamble UK and Ireland, shares her tips for reaching the top.

Green marketers: practising what they preach?

LONDON - As a growing number of brands urge consumers to be greener, Marketing asked two key industry figures to chart their environmental behaviour over a week to see whether they are following their own advice.

Our biggest challenge is understanding the consumer

Has there ever been a more difficult time to be a client? I doubt it. When I started my career, marketing was simple. At least it was at Procter & Gamble, where we had superior products and big budgets.