Many brands have delegated responsibility for ad fraud to their media agency, but we need to do more.
Senior marketers must invest in their team as much as themselves, writes Marketing's Power 100 'leading mentor' of 2014, Roisin Donnelly, the P&G brand director of Northern Europe.
Although men continue to dominate the nation's boardrooms, Roisin Donnelly, corporate marketing director of P&G UK and Ireland, has risen up the ranks and become a influential marketing leader.
Roisin Donnelly, corporate marketing director, Procter & Gamble UK and Ireland, shares her tips for reaching the top.
LONDON - As a growing number of brands urge consumers to be greener, Marketing asked two key industry figures to chart their environmental behaviour over a week to see whether they are following their own advice.
Has there ever been a more difficult time to be a client? I doubt it. When I started my career, marketing was simple. At least it was at Procter & Gamble, where we had superior products and big budgets.