Fern Miller, chief strategy officer international for DigitasLBi finds the crabby character from comic strip Peanuts inspirational.
Turns out marketing roles are harder than strategists think, writes Fern Miller, chief marketing officer, international, DigitasLBi, who shares what's she's learned in the past five months, in the hope it improves relations between marketing folk and their strategists.
Everyone wants to be - or at least be seen as - collaborative, but what does that mean in practice for brands and their agencies? Fern Miller shares what she has learned.
There can be both creative and commercial rewards in revisiting an idea once it's out there, and evolving it to maintain interest, writes Fern Miller, chief strategy and insight officer, international, at DigitasLBi
Ultimately, customer intimacy is not a workstream or a data project, but a fragile and personal emotional state that is earned through meaningful experiences, writes Fern Miller, chief strategy and insight officer, international at DigitasLBi.