Fern Miller

Fern Miller is the chief strategy and insight officer, international at DigitasLBI, the global marketing and technology agency. 

My secret work weapon: Lucy Van Pelt
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My secret work weapon: Lucy Van Pelt

Fern Miller, chief strategy officer international for DigitasLBi finds the crabby character from comic strip Peanuts inspirational.

Why all strategists should join the marketing team
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Why all strategists should join the marketing team

Turns out marketing roles are harder than strategists think, writes Fern Miller, chief marketing officer, international, DigitasLBi, who shares what's she's learned in the past five months, in the hope it improves relations between marketing folk and their strategists.

How marketers can avoid a collaboration car crash
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How marketers can avoid a collaboration car crash

Everyone wants to be - or at least be seen as - collaborative, but what does that mean in practice for brands and their agencies? Fern Miller shares what she has learned.

Take it to another level: what Candy Crush can teach marketers
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Take it to another level: what Candy Crush can teach marketers

There can be both creative and commercial rewards in revisiting an idea once it's out there, and evolving it to maintain interest, writes Fern Miller, chief strategy and insight officer, international, at DigitasLBi

Only the human touch can turn big data into customer intimacy
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Only the human touch can turn big data into customer intimacy

Ultimately, customer intimacy is not a workstream or a data project, but a fragile and personal emotional state that is earned through meaningful experiences, writes Fern Miller, chief strategy and insight officer, international at DigitasLBi.