Tracey Follows's new book explores how the advance of digital technology could impact our personal identities. Here, she explains how any future ability to connect individuals' thoughts could have a major impact on adland’s creative process.
Real effectiveness can only come from having so vivid an idea of what will exist tomorrow, that it drives the decisions you make today.
We are already in the era of information biology, where ads could follow albums in being stored on DNA. The industry just hasn't realised it yet, says the Futuremade founder.
Pelvic floor big data. Words I never thought I'd hear, yet alone write, says the Futuremade founder.
Tech firms and wider humanity could all do with seeing the bigger picture, says the Futuremade founder.
Having sat back and marvelled at digital advances, it's now time to start questioning the role of technology in society, writes Tracey Follows founder, Futuremade.
The next generation of workers will want environments that prioritise personal interaction and embrace emotion, says the Futuremade founder.
As another week passes, we draw another step closer towards global face culture, says the Futuremade founder.
As tech, retail and fashion disrupt traditional stereotypes, gender-specific marketing is looking increasingly outdated, says the Futuremade founder.
There's only one sense in which we are all born equal. It's our time.
There is more we can do to avoid a repeat of tragic recent events.
The long-term impact of robot culture and AI needs to be better investigated by the media and advertising industries.
Unless a more hands-on approach to equality is adopted, not even our kids will live to see it. It's time to start mobilising.
Nike scores high in areas such as financial fitness and happy staff.
Brexit. Trump. Shocking outcomes or ones we just hadn't considered? Head down to your coffee shop and discover other ways of thinking.
Can luxury brands both embrace the sharing economy and remain aspirational? It's an existential question they now need to answer.
Sport as we know it could be changed forever with people's desire and ability to optimise themselves through biology, chemistry or technology.
The short-termist arguments in the EU referendum campaign highlight our misunderstanding of the future, writes Tracey Follows.
With the proliferation of smartphones, virtual reality, augmented reality and ever-improving algorithms, prepare to 'experience' news that offers multiple viewpoints and is truly immersive.
We're living in a more globalised world of constant connectivity. As such, our personal, as well as public, lives are increasingly being mediated by technology.