When moral standards are set adrift by those in power, should corporations and their brands fill the vacuum?
The only way forward is to spread the load, so let's reappraise and recognise real collaboration.
Forget slow, incremental progress. Sometimes a huge change is exactly what the industry needs. And the answer lies in entertainment.
When consumers are overwhelmed by an abundance of choice, brands need to shout loudly to stand out and make an impact.
Once there is a viable alternative, I suspect we will drop our handheld device, says the chief executive of Sunshine.
By turning their attention to bots, the tech giants are already making science fiction a reality, writes Mel Exon.
Amazon's drone deliveries have yet to become a reality but they are a statement of intent that has generated headlines. We should not let the fear of failure stop us trialling radical ideas.
The development of digital technology has transformed our lives, and marketers can learn vital lessons from how the tech world handles change, writes Mel Exon.
The pop star's pragmatic, optimistic futurism serves as a case study for marketers in how technology can facilitate a great customer experience, writes Mel Exon.
It's the time of year to reflect and look forward, but if the past year has taught us anything, it's not to make assumptions about the uptake of tech.
Advertisers can help create a mobile ecosystem in which the user still wins, says BBH London managing director and BBH Labs co-founder Mel Exon, while taking control from Apple and other ad blockers.
Wearable technology is no longer just for 'geeks and chics'. Apple Watch's clever little tricks could be a big help in improving how well we work.
While Apple's entrance into music streaming may initially have appeared little more than a me-too move, it could well prove to be far more than that, writes Mel Exon
You know how you're constantly looking at your phone, whether chatting online, using it to watch videos or window-shop? So are your customers, says Mel Exon.
From now on, mobile-friendly websites rank higher than others in Google's mobile search results. What are the implications of this for marketers, asks Mel Exon.
It's early days for live-video-streaming apps, but watch this space: the prospect of being able to run real-time-response campaigns is tantalising, writes Mel Exon
For marketers in all sectors, there are valuable lessons to learn from the success of BuzzFeed and Monument Valley.
Far from signalling the end of creativity, programmatic media-buying is giving the marketing industry some dynamic new parameters to consider, writes Mel Exon.
Oculus Rift's possible launch of an affordable customer product this year means it's time for marketers to consider what VR will mean to brands, says Mel Exon.
From virtual reality to micro-targeting, several 'next big thing' technology trends are likely to come to fruition for marketers this year, writes Mel Exon.