Brands may not find it easy spinning their way to an Effectiveness Grand Prix.
If you take one constructive lesson from this crisis, let it be a reminder of the absolute imperative of true leadership, writes Will Harris, the former Conservative Party marketing director.
The remarkable rise of artificial intelligence will certainly change our lives but needn't threaten our existence, writes Will Harris.
The atomisation of the media landscape has transformed the way in which people perceive brand messaging. It's time the industry caught up, writes Will Harris.
It is more important than ever to look outside the marketing bubble and engage head-on with different types of people, writes Will Harris.
The jobs market has changed dramatically. Will Harris has four new rules to bear in mind when it's time to move on.
Will Harris learned a thing or two about the power and value of conviction marketing following an unfortunate incident.
Knowing what goes on behind the scenes, and seeing it in any consumer experience, is an occupational hazard for marketers; but, writes Will Harris, it can also be an advantage.
Once a mainstay of advertising, still images have fallen by the wayside. Yet photos still have the power to engage and change people's minds, argues Will Harris.
You may not be able to just drop everything and switch direction quite as easily as a millennial, but you can still find the time to use your marketing skills for the things that really matter to you, writes Will Harris.
Every marketer needs someone who can provide an alternative perspective without necessarily generating conflict, writes Will Harris.
Strict order and automation appeals to the management mindset, but that's not how glorious, occasionally chaotic, creative brilliance works. By Will Harris.
The rise and spread of global brands aptly illustrates the debt so many companies owe to marketers. It's time we shouted about it, writes Will Harris.
The phrase 'virtual reality' is losing its meaning and, with technology further blurring the lines, it will soon be time to leave it behind, writes Will Harris.
From German roads turning up in Tory ads to Ed Miliband's claim that Labour will have 4m conversations instead of "buying up poster sites", the political parties' General Election marketing campaigns came to life this week. But will all this activity make any difference, asks Will Harris, chief executive of PR agency Mission Media and former Conservative Party marketing director.
In the wake of the news that BT may acquire EE, Will Harris warns the telecoms giant to learn from the mistakes it made with Cellnet.