Rachel Barnes

UK editor

Rachel Barnes is the UK editor for Campaign.

Contact her at rachel.barnes@haymarket.com or 020 8267 4790.

One-word answers with BT's Zaid Al-Qassab
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One-word answers with BT's Zaid Al-Qassab

The telco chief brand and marketing officer takes his pick between UEFA Champions League football and Netflix sci-fi sensation Stranger Things.

Chatbots to the Big Idea: why Campaign's New Thinking Awards are for those doing different and making their mark
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Chatbots to the Big Idea: why Campaign's New Thinking Awards are for those doing different and making their mark

With the entry deadline of 25 May fast approaching, UK editor Rachel Barnes shines a light on some of the new categories for 2018.

Celebrate the risk-takers in marketing
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Celebrate the risk-takers in marketing

As adland feels the aftershocks from Sorrellquake, brand marketers can help secure the foundations.

One-word answers with Sainsbury's Mark Given
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One-word answers with Sainsbury's Mark Given

The supermarket's marketing director reveals which aisle he heads for first when doing the shopping and what he looks for in agency partners

Time for the big reveal: How did you do in Campaign's School Reports?
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Time for the big reveal: How did you do in Campaign's School Reports?

The ego must be left at the door when those in the School Reports subject themselves to Campaign's prodding and poking around.

Happiness is a powerful factor in business success
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Happiness is a powerful factor in business success

We can be so concerned about what values we want our business to reflect to the outside world that we forget to really look inwards at individuals.

Is purpose-washing damaging the industry?
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Is purpose-washing damaging the industry?

Some brands have made authenticity their marketing strategy, rather than a business one.

I pledge to do better on diversity
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I pledge to do better on diversity

Let 2018 be the year of doing.

Campaign's Annual 2017 shows that the best creativity can follow adversity
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Campaign's Annual 2017 shows that the best creativity can follow adversity

Within this year's Annual you'll find a sea of brilliance: incredible companies, work, ideas, strategy, craft, and some of the finest talent from right across the marketing and media industry.

Who are the leaders helping reshape the industry's future?
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Who are the leaders helping reshape the industry's future?

A perfect storm is brewing whereby the industry is actively seeking change for fear of becoming outdated and unattractive to future talent.

Science fiction could be made real in the future marketing world
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Science fiction could be made real in the future marketing world

When you consider how the advertising and marketing industry has remained rooted to office-based working for decades, it seems obvious that it's ripe for monumental change.

Transformation for tomorrow's world
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Transformation for tomorrow's world

The trouble with transformation is that at the outset you have a goal, but during the process you realise the posts keep moving.

Change is in the air for Campaign - and you
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Change is in the air for Campaign - and you

'Big bang' change is not always the best way forward.

Talking a good game: stop paying lip service to collaboration
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Talking a good game: stop paying lip service to collaboration

Collaboration. A sensational word du jour it is not but, unlike many buzzwords, it matters intrinsically to successful businesses today - and, importantly, tomorrow.

Passion, progress and creativity will shape all our futures
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Passion, progress and creativity will shape all our futures

Is passion contagious? We've all worked with someone whose passion lifts our spirits, or been stirred from our conference fug by a charismatic speaker. Passion is the theme of this issue of Marketing. It is fitting that this final print edition explores such a central pillar of what makes this an incredible industry to work in.

Rachel Barnes explains why Marketing is changing
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Rachel Barnes explains why Marketing is changing

Embracing change has been at the forefront of our coverage in recent years - now it's Marketing's turn to do the same, writes Marketing editor Rachel Barnes.

Creativity is a serious business: from shape-shifting cars to creating compelling content
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Creativity is a serious business: from shape-shifting cars to creating compelling content

As Marketing explores creativity and design in its April issue, editor Rachel Barnes discusses what creativity means in the digital age and why we should all embrace these "disruptive, messy, exciting and sometimes uncomfortable and challenging" times.

Are you a millennial? Or a geriatric mum? Time to ditch the bullsh*t demographics
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Are you a millennial? Or a geriatric mum? Time to ditch the bullsh*t demographics

Millennials are not some mystical group of brand-loving, technophiles - they are simply a very broad grouping of young adults, lumped together by age cohort. So why do we insist on, and obsess over, such demographic labels? Marketing editor Rachel Barnes explores whether it's time to shift towards shared mindsets.

Is fear of offending stifling your creativity? Take the risk for the greater payback
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Is fear of offending stifling your creativity? Take the risk for the greater payback

Are you easily offended? Perhaps the more pertinent question is whether your brand avoids causing any offence to any part of society at any time, writes Rachel Barnes, as she introduces the February issue of Marketing.

The 'unknown unknowns' might seem scary, but brands must be ready for the 'what ifs'
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The 'unknown unknowns' might seem scary, but brands must be ready for the 'what ifs'

The great unknowns can be terrifying, but they should also energise brands and marketers, writes Marketing editor Rachel Barnes, outlining the key content in our latest December/January issue. From the Post-Everything trends to the definitive guide to the UK's Power 100 marketers.