A perfect storm is brewing whereby the industry is actively seeking change for fear of becoming outdated and unattractive to future talent.
When you consider how the advertising and marketing industry has remained rooted to office-based working for decades, it seems obvious that it's ripe for monumental change.
The trouble with transformation is that at the outset you have a goal, but during the process you realise the posts keep moving.
'Big bang' change is not always the best way forward.
Collaboration. A sensational word du jour it is not but, unlike many buzzwords, it matters intrinsically to successful businesses today - and, importantly, tomorrow.
Is passion contagious? We've all worked with someone whose passion lifts our spirits, or been stirred from our conference fug by a charismatic speaker. Passion is the theme of this issue of Marketing. It is fitting that this final print edition explores such a central pillar of what makes this an incredible industry to work in.
Embracing change has been at the forefront of our coverage in recent years - now it's Marketing's turn to do the same, writes Marketing editor Rachel Barnes.
As Marketing explores creativity and design in its April issue, editor Rachel Barnes discusses what creativity means in the digital age and why we should all embrace these "disruptive, messy, exciting and sometimes uncomfortable and challenging" times.
Millennials are not some mystical group of brand-loving, technophiles - they are simply a very broad grouping of young adults, lumped together by age cohort. So why do we insist on, and obsess over, such demographic labels? Marketing editor Rachel Barnes explores whether it's time to shift towards shared mindsets.
Are you easily offended? Perhaps the more pertinent question is whether your brand avoids causing any offence to any part of society at any time, writes Rachel Barnes, as she introduces the February issue of Marketing.
The great unknowns can be terrifying, but they should also energise brands and marketers, writes Marketing editor Rachel Barnes, outlining the key content in our latest December/January issue. From the Post-Everything trends to the definitive guide to the UK's Power 100 marketers.
Marketing took top honours at the PPA Digital Awards last night, scooping Content Team of the Year.
In the latest issue of Marketing, we delve into postcapitalism and explore the role for brands in such a future. Outlining the key content, Marketing editor Rachel Barnes asks, are you ready?
Hugh Herr foresees a "transcendent human" thanks to technology. We will end disability in this century"
Hugh Herr, who heads the Biomechatronics research group at the MIT Media Lab and has been dubbed 'the leader of the Bionic Age', took to the stage at DigitasLBi's New Front conference to discuss the potential of a "transcendent human".
Adam & Eve/DDB, Abbott Mead Vickers BBDO, Leo Burnett, Lucky Generals and R/GA London have all made the shortlist for Marketing's New Thinking Agency of the Year.
The inaugural Marketing New Thinking Awards will take place on 12 October at Somerset House's unique Embankment Galleries. Ticket sales are now open.
The business case for cognitive diversity of teams should not be ignored by any brand or company looking to encourage growth from within, writes Rachel Barnes, Marketing's editor, as we explore the big ideas in our new October issue of Marketing.
Does this ever cross your mind, if you're over the age of 30: was the younger me really much different from this new breed of millennials that we're so obsessed with trying to understand? asks editor Rachel Barnes as she highlights the key content in the August/September issue of Marketing.
Google co-founder Larry Page made the shock announcement that the company's new corporate name would be Alphabet after US trading closed on Monday. Page and Sergey Brinn will run the new company, with Sundar Pichai becoming chief executive of the "newer slimmed down Google".