Rachel Barnes

UK editor

Rachel Barnes is the UK editor for Campaign.

Contact her at rachel.barnes@haymarket.com or 020 8267 4790.

The boss is dead, long live the boss
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The boss is dead, long live the boss

You don't get to the top without making a few enemies. Says who? While this approach to leadership was once, perhaps still is, considered an acceptable pay-off for the tough decisions needed in business, to me, it feels like turning a blind eye.

P&G's Marc Pritchard: age is the 'next frontier' for advertising
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P&G's Marc Pritchard: age is the 'next frontier' for advertising

Age will be next on the agenda for advertisers to address as the industry moves to unpick the stereotypes it has helped perpetuate, Procter & Gamble chief brand officer Mark Pritchard predicts.

P&G and Mastercard: advertising is not the future and creativity is measured in a tingle
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P&G and Mastercard: advertising is not the future and creativity is measured in a tingle

While Procter & Gamble's chief marketing officer Marc Pritchard explains his "creative tingle", Mastercard's chief marketer Raja Rajamannar believes advertising as we know it is not the way forward.

Creative magic happens when you stop fearing the fear
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Creative magic happens when you stop fearing the fear

The best creative people are "walking repositories of doubt".

One-word answers with BT's Zaid Al-Qassab
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One-word answers with BT's Zaid Al-Qassab

The telco chief brand and marketing officer takes his pick between UEFA Champions League football and Netflix sci-fi sensation Stranger Things.

Chatbots to the Big Idea: why Campaign's New Thinking Awards are for those doing different and making their mark
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Chatbots to the Big Idea: why Campaign's New Thinking Awards are for those doing different and making their mark

With the entry deadline of 25 May fast approaching, UK editor Rachel Barnes shines a light on some of the new categories for 2018.

Celebrate the risk-takers in marketing
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Celebrate the risk-takers in marketing

As adland feels the aftershocks from Sorrellquake, brand marketers can help secure the foundations.

One-word answers with Sainsbury's Mark Given
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One-word answers with Sainsbury's Mark Given

The supermarket's marketing director reveals which aisle he heads for first when doing the shopping and what he looks for in agency partners

Time for the big reveal: How did you do in Campaign's School Reports?
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Time for the big reveal: How did you do in Campaign's School Reports?

The ego must be left at the door when those in the School Reports subject themselves to Campaign's prodding and poking around.

Happiness is a powerful factor in business success
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Happiness is a powerful factor in business success

We can be so concerned about what values we want our business to reflect to the outside world that we forget to really look inwards at individuals.

Is purpose-washing damaging the industry?
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Is purpose-washing damaging the industry?

Some brands have made authenticity their marketing strategy, rather than a business one.

I pledge to do better on diversity
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I pledge to do better on diversity

Let 2018 be the year of doing.

Campaign's Annual 2017 shows that the best creativity can follow adversity
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Campaign's Annual 2017 shows that the best creativity can follow adversity

Within this year's Annual you'll find a sea of brilliance: incredible companies, work, ideas, strategy, craft, and some of the finest talent from right across the marketing and media industry.

Who are the leaders helping reshape the industry's future?
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Who are the leaders helping reshape the industry's future?

A perfect storm is brewing whereby the industry is actively seeking change for fear of becoming outdated and unattractive to future talent.

Science fiction could be made real in the future marketing world
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Science fiction could be made real in the future marketing world

When you consider how the advertising and marketing industry has remained rooted to office-based working for decades, it seems obvious that it's ripe for monumental change.

Transformation for tomorrow's world
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Transformation for tomorrow's world

The trouble with transformation is that at the outset you have a goal, but during the process you realise the posts keep moving.

Change is in the air for Campaign - and you
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Change is in the air for Campaign - and you

'Big bang' change is not always the best way forward.

Talking a good game: stop paying lip service to collaboration
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Talking a good game: stop paying lip service to collaboration

Collaboration. A sensational word du jour it is not but, unlike many buzzwords, it matters intrinsically to successful businesses today - and, importantly, tomorrow.

Passion, progress and creativity will shape all our futures
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Passion, progress and creativity will shape all our futures

Is passion contagious? We've all worked with someone whose passion lifts our spirits, or been stirred from our conference fug by a charismatic speaker. Passion is the theme of this issue of Marketing. It is fitting that this final print edition explores such a central pillar of what makes this an incredible industry to work in.

Rachel Barnes explains why Marketing is changing
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Rachel Barnes explains why Marketing is changing

Embracing change has been at the forefront of our coverage in recent years - now it's Marketing's turn to do the same, writes Marketing editor Rachel Barnes.