The telco chief brand and marketing officer takes his pick between UEFA Champions League football and Netflix sci-fi sensation Stranger Things.
Chatbots to the Big Idea: why Campaign's New Thinking Awards are for those doing different and making their mark
With the entry deadline of 25 May fast approaching, UK editor Rachel Barnes shines a light on some of the new categories for 2018.
As adland feels the aftershocks from Sorrellquake, brand marketers can help secure the foundations.
The supermarket's marketing director reveals which aisle he heads for first when doing the shopping and what he looks for in agency partners
The ego must be left at the door when those in the School Reports subject themselves to Campaign's prodding and poking around.
We can be so concerned about what values we want our business to reflect to the outside world that we forget to really look inwards at individuals.
Some brands have made authenticity their marketing strategy, rather than a business one.
Let 2018 be the year of doing.
Within this year's Annual you'll find a sea of brilliance: incredible companies, work, ideas, strategy, craft, and some of the finest talent from right across the marketing and media industry.
A perfect storm is brewing whereby the industry is actively seeking change for fear of becoming outdated and unattractive to future talent.
When you consider how the advertising and marketing industry has remained rooted to office-based working for decades, it seems obvious that it's ripe for monumental change.
The trouble with transformation is that at the outset you have a goal, but during the process you realise the posts keep moving.
'Big bang' change is not always the best way forward.
Collaboration. A sensational word du jour it is not but, unlike many buzzwords, it matters intrinsically to successful businesses today - and, importantly, tomorrow.
Is passion contagious? We've all worked with someone whose passion lifts our spirits, or been stirred from our conference fug by a charismatic speaker. Passion is the theme of this issue of Marketing. It is fitting that this final print edition explores such a central pillar of what makes this an incredible industry to work in.
Embracing change has been at the forefront of our coverage in recent years - now it's Marketing's turn to do the same, writes Marketing editor Rachel Barnes.
As Marketing explores creativity and design in its April issue, editor Rachel Barnes discusses what creativity means in the digital age and why we should all embrace these "disruptive, messy, exciting and sometimes uncomfortable and challenging" times.
Millennials are not some mystical group of brand-loving, technophiles - they are simply a very broad grouping of young adults, lumped together by age cohort. So why do we insist on, and obsess over, such demographic labels? Marketing editor Rachel Barnes explores whether it's time to shift towards shared mindsets.
Are you easily offended? Perhaps the more pertinent question is whether your brand avoids causing any offence to any part of society at any time, writes Rachel Barnes, as she introduces the February issue of Marketing.
The great unknowns can be terrifying, but they should also energise brands and marketers, writes Marketing editor Rachel Barnes, outlining the key content in our latest December/January issue. From the Post-Everything trends to the definitive guide to the UK's Power 100 marketers.