Simon Gwynn

Reporter

Simon Gwynn is a reporter at Campaign. Contact him at simon.gwynn@haymarket.com or 0208 267 5694.

He joined Haymarket in March 2016 and covers the retail, FMCG, financial services and auto sectors.

Relevant experience: I previously wrote about food and drink retail for The Grocer. Before becoming a journalist, I ran events and did the comms for a local business organisation.

Favourite ad: Old Spice "The man your man could smell like". It's the ad your ad could smell like. I'm on a horse.

Favourite track: Common People by Pulp

One thing not a lot of people know about me: I directed a play at the Edinburgh Fringe once… it wasn't very good and was rightly mauled by the critics.

If I wasn’t slaving away at Haymarket I’d be... Cooking. Eating. Cooking. Eating.

McDonald's top UK marketer Emily Somers departs
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McDonald's top UK marketer Emily Somers departs

Somers previously ran McDonald's account at Leo Burnett.

John Lewis fans seriously <3 Elton John, Facebook data shows
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John Lewis fans seriously <3 Elton John, Facebook data shows

Reactions almost twice as likely to be 'loved' as previous two campaigns.

Waitrose family fast-forwards through John Lewis ad in Christmas crossover
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Waitrose family fast-forwards through John Lewis ad in Christmas crossover

TV spot is part of a series in which characters can't wait to get stuck into their festive treats.

Elton John's best, worst and weirdest advertising appearances
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Elton John's best, worst and weirdest advertising appearances

We're reliving the singer's commercial outings, from Diet Coke to Royal Mail.

Proximity hires Mindshare's Adam Fulford for top strategy job
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Proximity hires Mindshare's Adam Fulford for top strategy job

Fulford was managing partner at Mindshare, responsible for business development and integration.

BT brings parent brand and EE closer still with rejig of top marketing roles
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BT brings parent brand and EE closer still with rejig of top marketing roles

Dan Ramsay and Pete Jeavons will now have responsibility for different aspects of both BT and EE marketing.

The FA's Martin Glenn: 'All business failures are marketing failures... even English football'
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The FA's Martin Glenn: 'All business failures are marketing failures... even English football'

The football body studied what other sports had done well in attempt to end England's 'tournament doom cycle', chief executive says.

Bodyform scoops Brave Brand of the Year award
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Bodyform scoops Brave Brand of the Year award

The feminine-care brand was the first to depict real period blood in an ad campaign.

Pick of the Week: Sainsbury's proves you can go to the theatre more than once in a year
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Pick of the Week: Sainsbury's proves you can go to the theatre more than once in a year

It may be neither new nor radical, but the musical arrangement and emotional tug can't be denied.

John Lewis unveils Christmas ad featuring Elton John
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John Lewis unveils Christmas ad featuring Elton John

Spot traces Elton John's life backwards

Should Iceland's ad have been cleared for TV?
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Should Iceland's ad have been cleared for TV?

The repurposed Greenpeace film has already attracted at least 30 million views on social.

The food topic driving the conversation this Christmas: sprouts
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The food topic driving the conversation this Christmas: sprouts

Marmite-flavoured sprouts, anyone?

Sainsbury's takes on John Lewis in accidental school play face-off
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Sainsbury's takes on John Lewis in accidental school play face-off

Ad features schoolkids performing New Radicals hit

Waitrose launches Christmas campaign with innovative ITV ad break
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Waitrose launches Christmas campaign with innovative ITV ad break

The retailer has created six 30-second spots as part a campaign with more than 300 executions.

Clearcast halted Iceland's plans to reuse Greenpeace 'Rang-tan' film
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Clearcast halted Iceland's plans to reuse Greenpeace 'Rang-tan' film

Political associations of Greenpeace meant the supermarket had to change plans for its purpose-led Christmas campaign.

Philip Morris exec hits back at 'naive' criticism of quit-smoking campaign
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Philip Morris exec hits back at 'naive' criticism of quit-smoking campaign

Tobacco giant is serious about its intention to eradicate cigarettes, Mark MacGregor says.

Ad market booms with growth accelerating and forecasts revised upwards
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Ad market booms with growth accelerating and forecasts revised upwards

Forecast growth of 6.3% this year attributed to the strongest first half since 2014.

Advertisers 'missing opportunity' from growth in spend on personal passions
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Advertisers 'missing opportunity' from growth in spend on personal passions

Spend on 'identity categories' accounted for 52% of discretionary spending last year, up from 47% in 2012.

Tesco celebrates diversity of Christmas Day rituals in festive campaign
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Tesco celebrates diversity of Christmas Day rituals in festive campaign

Tesco is once again portraying the rich tapestry of UK family Christmases in its latest work from Bartle Bogle Hegarty, which breaks tonight (6 November).

Coke truck returns in revamped ad starring Zero Sugar variant
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Coke truck returns in revamped ad starring Zero Sugar variant

Other activity includes partnerships with Capital FM and Transport for London.