Simon Gwynn

Reporter for Campaign Brands.

Simon Gwynn is the brand reporter for Campaign UK.

Simon joined Haymarket in March 2016, and covers the retail, FMCG, financial services and auto sectors.

Relevant experience: I previously wrote about food and drink retail for The Grocer. Before becoming a journalist I ran events and did the comms for a local business organisation.

Favourite ad: Old Spice - The Man Your Man Could Smell Like. It's the ad your ad could smell like. I'm on a horse.

Favourite track: Common People by Pulp

One thing not a lot of people know about me: I directed a play at the Edinburgh Fringe once... it wasn't very good and was rightly mauled by the critics.

If I wasn’t slaving away at Haymarket I’d be...? Cooking. Eating. Cooking. Eating.


Controversial retail boss Philip Green could be exiting the high street
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Controversial retail boss Philip Green could be exiting the high street

Sir Philip Green is reportedly looking to sell either all or part of his retail empire to Chinese owners.

Channel 4 signs up Gtech for Gogglebox sponsorship
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Channel 4 signs up Gtech for Gogglebox sponsorship

Home and garden appliance brand Gtech will sponsor Channel 4's hit show Gogglebox when it returns for a new series next week.

Grenfell campaigners launch 'Three Billboards' inspired protest outside Parliament
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Grenfell campaigners launch 'Three Billboards' inspired protest outside Parliament

Justice 4 Grenfell, the campaign group for the survivors and families of last year's Grenfell Tower fire in London, has parked a trio of mobile billboards outside Parliament, in a nod to Martin McDonagh's film Three Billboards Outside Ebbing, Missouri.

Kerry Foods' Robinson: 'There's tons of growth potential in this organisation'
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Kerry Foods' Robinson: 'There's tons of growth potential in this organisation'

Nick Robinson left behind some of the world's most high profile brands when he quit AB InBev to become chief marketing officer at Richmond and Fridge Raiders owner Kerry Foods - but that doesn't mean a step down in his ambition, he told Campaign.

Into the valley: Jonathan Mildenhall on impending fatherhood, start-ups and California dreaming
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Into the valley: Jonathan Mildenhall on impending fatherhood, start-ups and California dreaming

Former Coke and Airbnb marketer Jonathan Mildenhall discusses life in San Francisco and his tech-focused venture 21st Century Brand.

Female leadership and BAME staff numbers show small increase in IPA census
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Female leadership and BAME staff numbers show small increase in IPA census

The number of women in leadership positions in IPA member agencies has increased, as has the proportion of BAME staff, according to the latest IPA census - after both measures slid backwards in last year's survey.

Gambling brands face restrictions on 'urgency' in advertising
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Gambling brands face restrictions on 'urgency' in advertising

Gambling brands will face a raft of new restriction on how they can advertise under new tougher standards unveiled today by the Committees of Advertising Practice.

Vodafone Martin Freeman ad cleared by ASA despite 'distress' complaints
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Vodafone Martin Freeman ad cleared by ASA despite 'distress' complaints

A Vodafone ad featuring Martin Freeman in a crime caper storyline has been given the green light by the Advertising Standards Authority despite 17 complaints, including from rival network EE.

50 years of the Big Mac: key moments that defined the McDonald's favourite
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50 years of the Big Mac: key moments that defined the McDonald's favourite

McDonald's is marking the first half century of its famous double burger with the launch of two special editions for Mac fans with bigger, or smaller, appetites. Campaign looked back at the key moments in the story of the Ronald McD's fave.

Kraft Heinz marketing boss: we're about effectiveness, not cost-cutting
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Kraft Heinz marketing boss: we're about effectiveness, not cost-cutting

Kraft Heinz is making moves to shed its cost-cutting image and forge a new style of brand-building.

Kraft Heinz focuses on brand-building with dedicated team
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Kraft Heinz focuses on brand-building with dedicated team

Kraft Heinz is aiming to bolster its long-term brand-building capabilities with the creation of a dedicated unit.

Law firm becomes first brand to sponsor video referee replays in sport
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Law firm becomes first brand to sponsor video referee replays in sport

Legal brand Patient Claim Line has signed a pioneering two-year deal to sponsor video referee replays in rugby league's Super League.

Coors Light signs first TV sponsorship deal with Comedy on 4
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Coors Light signs first TV sponsorship deal with Comedy on 4

Channel 4 has signed up Molson Coors beer brand Coors Light in a multi-million pound sponsorship deal of its Comedy on 4 programming strand.

Premier Foods appoints new UK marketing boss
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Premier Foods appoints new UK marketing boss

Mr Kipling owner Premier Foods has promoted Yilmaz Erceyes to UK marketing director, replacing the outgoing Helen Warren-Piper.

Unilever ups media spend by €250m despite slashing agencies and ad production
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Unilever ups media spend by €250m despite slashing agencies and ad production

Unilever has grown its brand and marketing investment against a backdrop of major overall cost savings, chief financial officer Graeme Pitkethly has said.

Unilever beats expectations with 3.1% sales growth
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Unilever beats expectations with 3.1% sales growth

Unilever has announced positive results for 2017, showing that the FMCG giant grew both volume sales and prices during the year.

Turkey of the week: Virgin Active ad makes the gym the stuff of nightmares
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Turkey of the week: Virgin Active ad makes the gym the stuff of nightmares

Simon Gwynn was left with a desire to be a fat layabout after watching Virgin Active's new campaign.

Amazon bounds past Apple and Google to become the world's most valuable brand
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Amazon bounds past Apple and Google to become the world's most valuable brand

Amazon has topped Brand Finance's Global 500 list of the most valuable brands, knocking last year's number one, Google, into third place.

Proximity set to retain TV Licensing direct account
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Proximity set to retain TV Licensing direct account

TV Licensing is set to re-award its direct marketing account to Proximity, extending its 15-year relationship with the Omnicom agency.

Rosemary Water hit with ASA ban for slew of 'misleading' health claims
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Rosemary Water hit with ASA ban for slew of 'misleading' health claims

No1 Rosemary Water, a drink made with extracts from the herb, has had nine of its executions banned by the Advertising Standards Authority over a wide range of disallowed health claims.