Somers previously ran McDonald's account at Leo Burnett.
Reactions almost twice as likely to be 'loved' as previous two campaigns.
TV spot is part of a series in which characters can't wait to get stuck into their festive treats.
We're reliving the singer's commercial outings, from Diet Coke to Royal Mail.
Fulford was managing partner at Mindshare, responsible for business development and integration.
Dan Ramsay and Pete Jeavons will now have responsibility for different aspects of both BT and EE marketing.
The football body studied what other sports had done well in attempt to end England's 'tournament doom cycle', chief executive says.
The feminine-care brand was the first to depict real period blood in an ad campaign.
It may be neither new nor radical, but the musical arrangement and emotional tug can't be denied.
Spot traces Elton John's life backwards
The repurposed Greenpeace film has already attracted at least 30 million views on social.
Marmite-flavoured sprouts, anyone?
Ad features schoolkids performing New Radicals hit
The retailer has created six 30-second spots as part a campaign with more than 300 executions.
Political associations of Greenpeace meant the supermarket had to change plans for its purpose-led Christmas campaign.
Tobacco giant is serious about its intention to eradicate cigarettes, Mark MacGregor says.
Forecast growth of 6.3% this year attributed to the strongest first half since 2014.
Spend on 'identity categories' accounted for 52% of discretionary spending last year, up from 47% in 2012.
Tesco is once again portraying the rich tapestry of UK family Christmases in its latest work from Bartle Bogle Hegarty, which breaks tonight (6 November).
Other activity includes partnerships with Capital FM and Transport for London.