Simon Gwynn

Reporter for Campaign Brands.

Simon Gwynn is the brand reporter for Campaign UK.

Simon joined Haymarket in March 2016, and covers the retail, FMCG, financial services and auto sectors.

Relevant experience: I previously wrote about food and drink retail for The Grocer. Before becoming a journalist I ran events and did the comms for a local business organisation.

Favourite ad: Old Spice - The Man Your Man Could Smell Like. It's the ad your ad could smell like. I'm on a horse.

Favourite track: Common People by Pulp

One thing not a lot of people know about me: I directed a play at the Edinburgh Fringe once... it wasn't very good and was rightly mauled by the critics.

If I wasn’t slaving away at Haymarket I’d be...? Cooking. Eating. Cooking. Eating.


Maltesers launches Buttons brand extension with digital campaign
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Maltesers launches Buttons brand extension with digital campaign

Mars Wrigley Confectionery is targeting a younger demographic of adults with the launch campaign for Maltesers Buttons, a new product in the bitesize chocolate brand that arrives in shops this month.

Former M&S marketer Patrick Bousquet-Chavanne joins Dubai mall operator as CEO
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Former M&S marketer Patrick Bousquet-Chavanne joins Dubai mall operator as CEO

Patrick Bousquet-Chavanne, who left Marks & Spencer in May following a business restructure, has been appointed chief executive at Dubai-based Emaar Malls.

John Lewis/Waitrose '& Partners' rebrand splits opinion
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John Lewis/Waitrose '& Partners' rebrand splits opinion

Brand experts have warned that the forthcoming rebrands of John Lewis and Waitrose will be lost on consumers unless they demonstrate their points of difference through effective marketing.

Challenger brand People's Energy gets all sweary in debut campaign
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Challenger brand People's Energy gets all sweary in debut campaign

An energy brand founded by a husband and wife from East Lothian, Scotland is aiming to tap into public anger at corporate wrongdoing in its (sort of) foul-mouthed debut campaign.

Twitter purge of locked accounts welcomed by Unilever's Keith Weed
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Twitter purge of locked accounts welcomed by Unilever's Keith Weed

Some Twitter accounts could lose millions of followers when the social platform purges large numbers of "locked" accounts this week.

Bacardi's CMO on the 'easy switch that can make a big difference' to the world
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Bacardi's CMO on the 'easy switch that can make a big difference' to the world

Bacardi is doubling down on efforts to move beyond plastic drinking drinks by partnering with non-profit organisation Lonely Whale to launch campaign "The future doesn't suck".

Is it fair game for Twitter to sell off a hashtag like #ItsComingHome?
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Is it fair game for Twitter to sell off a hashtag like #ItsComingHome?

Twitter needs to offer commercial opportunities to brands in order to thrive, but forcing England fans to take part in mandatory gambling advertising has left a bad taste in mouths.

Marks & Spencer cashes in on Southgate waistcoat fever with newspaper and outdoor ads
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Marks & Spencer cashes in on Southgate waistcoat fever with newspaper and outdoor ads

Marks & Spencer ran a full-page ad in today's Metro featuring England manager, Gareth "style icon" Southgate, in his trademark waistcoat and stripey tie.

H&M, Tesco, Coke and Toyota called out by PrideAM for 'inauthentic' portrayals of LGBT+ people
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H&M, Tesco, Coke and Toyota called out by PrideAM for 'inauthentic' portrayals of LGBT+ people

Brands must insist on the involvement of LGBT+ people in the creation of their campaigns if they want to create work that will ring true, a panel of industry experts has said.

Sainsbury's boss: Tesco deal with Carrefour proves change in this sector is speeding up
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Sainsbury's boss: Tesco deal with Carrefour proves change in this sector is speeding up

Sainsbury's chief executive Mike Coupe has reiterated that the planned merger with Asda is the right move for the supermarket, after the latest high-profile partnership announcement in the sector.

Cadbury among first three brands hit by ASA's new regime for online junk food ads
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Cadbury among first three brands hit by ASA's new regime for online junk food ads

Ads for Cadbury, Chewits and Swizzels are the first to be banned under rules that came into force last July on how products high in fat, salt or sugar can be marketed to under-16s.

Tesco and Carrefour plan alliance that will rival Amazon in sales
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Tesco and Carrefour plan alliance that will rival Amazon in sales

Tesco has announced plans for a "strategic, long-term" alliance with French supermarket giant Carrefour that would have combined sales close to that of Amazon.

Tesco trials cash-free store at new head-office collaboration zone
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Tesco trials cash-free store at new head-office collaboration zone

Cash-free checkouts, customised playlists and a fresh orange juice machine are among features Tesco is testing in the first store it has opened within its head office in Welwyn Garden City.

'No voice assistant matches up to Mum' and more one-word answers with AKQA's Ajaz Ahmed MBE
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'No voice assistant matches up to Mum' and more one-word answers with AKQA's Ajaz Ahmed MBE

AKQA founder Ajaz Ahmed spills the beans on whether he's still loyal to Nike's defunct FuelBand, and how he'd like to be paid by future investors.

John Lewis to rebrand as John Lewis & Partners
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John Lewis to rebrand as John Lewis & Partners

The John Lewis Partnership is set to change the name of both of its brands to emphasise the importance of its partnership business structure, as part of a strategic update announced today.

Direct Lions yields more awards for McCann, Adam & Eve/DDB and AMV BBDO
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Direct Lions yields more awards for McCann, Adam & Eve/DDB and AMV BBDO

McCann London picked up the UK's only gold in the Direct Lions at Cannes for "Xbox design lab originals: the fanchise model".

Mother, AMV BBDO and Wieden & Kennedy carry UK hopes in Titanium Lions
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Mother, AMV BBDO and Wieden & Kennedy carry UK hopes in Titanium Lions

KFC's "FCK", the ad from Mother London apologising for the chain's chicken shortage, is one of four UK entries shortlisted for the Titanium Lions - the category recognising game-changers in brand communications.

VR experience for Billy Corgan single wins Digital Craft Grand Prix
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VR experience for Billy Corgan single wins Digital Craft Grand Prix

A VR music video created for "The Aeronaut", a track by Smashing Pumpkins singer Billy Corgan, has won the Grand Prix in the Digital Craft Lions for entrants Isobar and Viacom.

McCann London leads UK pack in Direct, Media and Social Lions
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McCann London leads UK pack in Direct, Media and Social Lions

McCann London has picked up 11 nominations across the Reach track of Cannes Lions - all for its work for Xbox.

BBH work for Audi and Barclays shortlisted for Film Lions despite Publicis Groupe boycott
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BBH work for Audi and Barclays shortlisted for Film Lions despite Publicis Groupe boycott

Audi's "Clowns" film has been shortlisted in the Film Lions at Cannes, after the Volkswagen-owned car brand entered it itself.