Simon Gwynn

Reporter for Campaign Brands.

Simon Gwynn is the brand reporter for Campaign UK.

Simon joined Haymarket in March 2016, and covers the retail, FMCG, financial services and auto sectors.

Relevant experience: I previously wrote about food and drink retail for The Grocer. Before becoming a journalist I ran events and did the comms for a local business organisation.

Favourite ad: Old Spice - The Man Your Man Could Smell Like. It's the ad your ad could smell like. I'm on a horse.

Favourite track: Common People by Pulp

One thing not a lot of people know about me: I directed a play at the Edinburgh Fringe once... it wasn't very good and was rightly mauled by the critics.

If I wasn’t slaving away at Haymarket I’d be...? Cooking. Eating. Cooking. Eating.


Google's Nishma Robb: Diversity panels? I'd ban the lot of them
Share

Google's Nishma Robb: Diversity panels? I'd ban the lot of them

The marketing and media industries should stop pigeonholing diversity as a topic separate from business and creativity, Google ads marketing director Nishma Robb said.

Diageo digital chief: using AI means letting go of 'creativity-stifling' perfectionism
Share

Diageo digital chief: using AI means letting go of 'creativity-stifling' perfectionism

Taking advantage of the opportunities presented by artificial intelligence has meant overcoming resistance from within Diageo's organisation, its chief digital officer Ben Sutherland said.

ITV boss McCall slams 'arbitrary, ineffective' pre-9pm junk food ad ban plan
Share

ITV boss McCall slams 'arbitrary, ineffective' pre-9pm junk food ad ban plan

ITV's chief executive Carolyn McCall has criticised a possible ban on advertising foods high in fat, salt and sugar on TV before the 9pm watershed - but said commercial broadcasters must prove they are "allies" in the fight against obesity.

How Unilever's former global brand chief has brought purposeful marketing to Beko
Share

How Unilever's former global brand chief has brought purposeful marketing to Beko

Home appliance brand Beko is serious about talking the world's childhood obesity problem - so much so that it recently removed its logo from the shirts of FC Barcelona players in one of the world's biggest sporting fixtures in order to get social media talking about it.

Is the ad industry's eastward migration in London coming to an end?
Share

Is the ad industry's eastward migration in London coming to an end?

Publicis Media's plan to move all six of its agencies to site of the former BBC Television Centre in White City, West London, raised a few industry eyebrows this week.

Unilever's Pukka Herbs banned from using 'detox' to describe its tea
Share

Unilever's Pukka Herbs banned from using 'detox' to describe its tea

The Advertising Standards Authority has banned Unilever-owned Pukka Herbs from using the word "Detox" without a permitted health or nutrition claim - a ruling that affects its herbal infusion with that name.

ITV signs up Budweiser, Volkswagen and Screwfix to sponsor World Cup coverage
Share

ITV signs up Budweiser, Volkswagen and Screwfix to sponsor World Cup coverage

ITV has signed up a trio of brands to sponsor its coverage of this summer's World Cup, which takes place in Russia from 14 June to 15 July.

Mars appoints US brand director Cavanaugh to succeed Michele Oliver as top marketer
Share

Mars appoints US brand director Cavanaugh to succeed Michele Oliver as top marketer

Mars Wrigley Confectionery UK has appointed New York-based Kerry Cavanaugh as marketing director chocolate.

CMOs: brands are failing to optimise consumers thanks to bad emails
Share

CMOs: brands are failing to optimise consumers thanks to bad emails

Brands are failing to realise the revenue potential of their consumers, 77% of marketing leaders believe - a figure that has barely shifted in a decade.

WPP chairman Quarta should be ousted over Sorrell report, advisory group tells shareholders
Share

WPP chairman Quarta should be ousted over Sorrell report, advisory group tells shareholders

Roberto Quarta faces a potential shareholder revolt at next month's AGM after advisory group Glass Lewis recommended that shareholders vote against his re-election.

Industry bodies cry foul over TfL plans to ban junk food ads
Share

Industry bodies cry foul over TfL plans to ban junk food ads

The Advertising Association has hit out at the Mayor of London, Sadiq Khan, over the announcement of plans to ban the advertising of foods high in fat, salt and sugar from Transport for London sites.

Aldi partners with ITV for full ad break entirely in sign language
Share

Aldi partners with ITV for full ad break entirely in sign language

ITV and Aldi will mark the start of Deaf Awareness Week with an ad break during Coronation Street in which all ads will be signed.

Unilever's sustainable brands grow almost 50% faster than rest of business
Share

Unilever's sustainable brands grow almost 50% faster than rest of business

Unilever has once again announced an impressive performance from its "sustainable living" brands, a category that has grown from 18 to 26 brands in the last year.

Labour MP Umunna: tech giants need to be regulated on a global scale
Share

Labour MP Umunna: tech giants need to be regulated on a global scale

Brexit is "not inevitable", Labour MP Chuka Umunna told an audience at the PPA Festival, as political wrangling over the UK's future relationship with the EU continues.

Hearst boss James Wildman: media agencies need to start moving up the marketing funnel
Share

Hearst boss James Wildman: media agencies need to start moving up the marketing funnel

Traditional sources of revenue for magazine brands are under intense pressure, but the situation is unlocking creative thinking and business bravery, the chief executives of four of the UK's biggest magazine publishers have said.

Brands 'missing out on £3bn profit' by ignoring newsbrands
Share

Brands 'missing out on £3bn profit' by ignoring newsbrands

Advertisers are underspending on newsbrands to such an extent that they are losing out on £3bn of potential profit, the latest effectiveness research from Newsworks has found.

Marketing Agencies Association successor signs back office deal with PRCA
Share

Marketing Agencies Association successor signs back office deal with PRCA

Marketing Agencies Action Group, the company formed to acquire the assets of the collapsed Marketing Agencies Association, has formed a collaboration deal with fellow trade body the Public Relations and Communications Association.

Mars marketing boss makes the jump from confectionery to petcare
Share

Mars marketing boss makes the jump from confectionery to petcare

Chris Rodi has been appointed marketing director at Mars Petcare UK after eight years with the food giant's confectionery division.

AA's Stephen Woodford faces fierce questions on junk food ads from Parliament
Share

AA's Stephen Woodford faces fierce questions on junk food ads from Parliament

Advertising Association chief executive Stephen Woodford made the case against tougher restrictions on advertising of foods high in fat, salt or sugar to the House of Commons Health and Social Care Committee yesterday.

Halfords ad banned for encouraging irresponsible driving
Share

Halfords ad banned for encouraging irresponsible driving

Halfords has been rapped by the Advertising Standards Authority for a TV spot consisting of sped-up video of a car from the driver's point of view, driving along a winding road in snowy conditions.