Simon Gwynn

Reporter for Campaign Brands.

Simon Gwynn is the brand reporter for Campaign UK.

Simon joined Haymarket in March 2016, and covers the retail, FMCG, financial services and auto sectors.

Relevant experience: I previously wrote about food and drink retail for The Grocer. Before becoming a journalist I ran events and did the comms for a local business organisation.

Favourite ad: Old Spice - The Man Your Man Could Smell Like. It's the ad your ad could smell like. I'm on a horse.

Favourite track: Common People by Pulp

One thing not a lot of people know about me: I directed a play at the Edinburgh Fringe once... it wasn't very good and was rightly mauled by the critics.

If I wasn’t slaving away at Haymarket I’d be...? Cooking. Eating. Cooking. Eating.


Haymarket launches new print title for young football fanatics
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Haymarket launches new print title for young football fanatics

Haymarket Media Group, the publisher of Campaign, has launched GOAL!, a new print magazine from the team behind FourFourTwo aimed at seven to 11-year-old readers.

Gambling brand rapped by ASA for sexist slur on Loose Women presenters
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Gambling brand rapped by ASA for sexist slur on Loose Women presenters

An online gambling company has been reprimanded by the Advertising Standards Authority after one of its brands posted a tweet featuring a derogatory comment alongside a photo of the star of ITV's Loose Women in swimwear.

Formula E aims for the cultural big league after appointing Iris to global account
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Formula E aims for the cultural big league after appointing Iris to global account

Iris has been hired to lead the brand development for the next stage of Formula E, the class of elite motor racing that uses electric cars, which is aiming to "reinvent racing".

TK Maxx plans to deliver snow to people's homes foiled by the snow
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TK Maxx plans to deliver snow to people's homes foiled by the snow

In a classic British example of a little bit of bad weather ruining everything, TK Maxx's offer to bring a white Christmas to its customers was rendered irrelevant when the country was hit by actual snow at the weekend.

Brits are drinking away the pain of rising food prices, data suggests
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Brits are drinking away the pain of rising food prices, data suggests

Booze sales are rising in the run-up to Christmas, data shows, as inflation in grocery prices hits its highest level since 2013.

Transport for London is seeking six commercial partners for Elizabeth line launch
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Transport for London is seeking six commercial partners for Elizabeth line launch

Transport for London plans to launch the Elizabeth line next year in partnership with six sector-exclusive brands.

Crispin Porter & Bogusky London unveils new chief creative officer and MD
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Crispin Porter & Bogusky London unveils new chief creative officer and MD

Crispin Porter & Bogusky London has filled its vacant leadership positions by bringing in Bartle Bogle Hegarty's Helen James as managing director and Dan Watts from 4Creative as chief creative officer.

Mr Sheen returns to TV in live action reboot
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Mr Sheen returns to TV in live action reboot

Mr Sheen, the eponymous mascot of the RB-owned cleaning product, is following in the footsteps of Iron Man and Captain America, by making the leap from cartoon to live action in a new TV campaign.

Ovo Energy and Brooklyn Brothers part ways
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Ovo Energy and Brooklyn Brothers part ways

Ovo is parting company with its third agency in three years, after the energy challenger brand and Brooklyn Brothers came to a mutual decision to end their relationship.

Coca-Cola and Pepsi would lose $90bn if plain packaging restrictions come into force, report warns
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Coca-Cola and Pepsi would lose $90bn if plain packaging restrictions come into force, report warns

The beverage industry could lose a massive $293bn (£217bn) globally in the value contributed by its brands if politicians pursue cigarette-style plain packaging on other types of products, a report from Brand Finance has warned.

Thomas Cook partners with Channel 4 for Secret Life of 5 Year Olds On Holiday
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Thomas Cook partners with Channel 4 for Secret Life of 5 Year Olds On Holiday

Thomas Cook has teamed up with Channel 4 to create a special one-off edition of its Secret Life of 5 Year Olds.

Football Association appoints Wieden & Kennedy for pre-World Cup campaign
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Football Association appoints Wieden & Kennedy for pre-World Cup campaign

Wieden & Kennedy has been appointed to the creative account of one of the most challenging brands in the country: the England men's football team.

Publicis UK hires duo to strengthen creative and production processes
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Publicis UK hires duo to strengthen creative and production processes

Publicis UK has continued its recent spate of senior appointments by hiring Tim Bath from Abbott Mead Vickers BBDO and Ben Joyce from Jaguar Land Rover.

Budweiser's booze-free beer Prohibition stars in anti-drink drive Christmas campaign
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Budweiser's booze-free beer Prohibition stars in anti-drink drive Christmas campaign

Budweiser is using its new alcohol-free sub-brand, Prohibition, for an ad campaign tackling drink-driving over the Christmas period.

How Google's crowdsourced GPS app is succeeding as 'the only screen in the car'
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How Google's crowdsourced GPS app is succeeding as 'the only screen in the car'

If you don't drive to work, you probably haven't heard of it - but GPS app Waze is proving indispensable for users and a lucrative new channel for brands.

Mattessons Fridge Raiders joins forces with Call of Duty for code-breaking mobile game
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Mattessons Fridge Raiders joins forces with Call of Duty for code-breaking mobile game

Meat snacking brand Mattessons has teamed up with Activision's Call of Duty franchise to launch a challenge designed to test the code-breaking skills of players.

Sainsbury's gets celebs opening their big mouths in 'Speak Out' social campaign
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Sainsbury's gets celebs opening their big mouths in 'Speak Out' social campaign

Sainsbury's is launching a social video campaign in which pairs of celebs attempt to pronounce lines from "Every bit of Christmas", the song in its festive TV ad, using mouthpiece game "Speak Out".

Mayor of London announces probe into whether Russia Today ads breached TfL policy
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Mayor of London announces probe into whether Russia Today ads breached TfL policy

Sadiq Khan has asked Transport for London to "look again" at whether ads for Russia Today across the TfL network breached its policy.

Sara Bennison calls on marketers to combat hateful comments on social media
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Sara Bennison calls on marketers to combat hateful comments on social media

Nationwide's chief marketing officer Sara Bennison has called for brands to actively confront users who post hate and bigotry on their social media.

James Murphy gets extra year as Advertising Association chairman to aid Brexit efforts
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James Murphy gets extra year as Advertising Association chairman to aid Brexit efforts

Adam & Eve/DDB's founding partner James Murphy will extend his tenure as chairman of the Advertising Association for a year, taking him up to May 2019.