Simon Gwynn

Reporter for Campaign Brands.

Simon Gwynn is the brand reporter for Campaign UK.

Simon joined Haymarket in March 2016, and covers the retail, FMCG, financial services and auto sectors.

Relevant experience: I previously wrote about food and drink retail for The Grocer. Before becoming a journalist I ran events and did the comms for a local business organisation.

Favourite ad: Old Spice - The Man Your Man Could Smell Like. It's the ad your ad could smell like. I'm on a horse.

Favourite track: Common People by Pulp

One thing not a lot of people know about me: I directed a play at the Edinburgh Fringe once... it wasn't very good and was rightly mauled by the critics.

If I wasn’t slaving away at Haymarket I’d be...? Cooking. Eating. Cooking. Eating.


AA backs Sky Bet calls for proactive attitude to tackling problem gambling
Share

AA backs Sky Bet calls for proactive attitude to tackling problem gambling

Writing in The Telegraph yesterday, Sky Betting and Gaming chief executive Richard Flint resisted calls for greater restrictions on how gambling brands can advertise, but said companies should be required to put part of their ad budgets towards reducing harm.

Surprise! Kinder becomes latest advertising victim of health campaigners
Share

Surprise! Kinder becomes latest advertising victim of health campaigners

Chocolate brand Kinder has had two websites, an app and a YouTube channel banned by the Advertising Standards Authority for targeting them at children.

Launch campaign for Fifa 19 features a plethora of football megastars
Share

Launch campaign for Fifa 19 features a plethora of football megastars

EA Sports has launched a campaign for its football title Fifa 19, ahead of the game's release on 28 September.

Audible launches campaign starring a collective of apes
Share

Audible launches campaign starring a collective of apes

Audiobook and podcast brand uses primates to highlight its benefits compared with other apps.

What the @**!!: Nurofen celebrates analgesic power of swearing in new campaign
Share

What the @**!!: Nurofen celebrates analgesic power of swearing in new campaign

TV ad replaces swear words with punctuation marks to promote new plasters.

Moneysupermarket parodies Thelma & Louise in final (final) spot from Mother
Share

Moneysupermarket parodies Thelma & Louise in final (final) spot from Mother

Mother has enlisted Sindy for the campaign.

Why price comparison sites are looking for more than quirky ads and cuddly toys
Share

Why price comparison sites are looking for more than quirky ads and cuddly toys

The arrival of a new set of marketers in the big-spending price-comparison sector could see the four leading brands look to change their familiar brand positionings.

RNIB marks 150th anniversary with brand refresh
Share

RNIB marks 150th anniversary with brand refresh

The Royal National Institute of Blind People is launching a new brand identity and multi-channel campaign - the first major work from The & Partnership since it won the account last year.

Burger King hands UK creative to BBH without a pitch
Share

Burger King hands UK creative to BBH without a pitch

Bartle Bogle Hegarty has created a competition-led campaign for Burger King, after the agency was appointed to the fast food brand's UK creative account earlier this year without a pitch.

Amazon unites advertising services under single brand, Amazon Advertising
Share

Amazon unites advertising services under single brand, Amazon Advertising

Amazon is retiring the names Amazon Media Group, Amazon Marketing Services and Amazon Advertising Platform in order to bring its advertising products together under a unified identity.

Tinder swipes 72andSunny's Jenny Campbell as CMO
Share

Tinder swipes 72andSunny's Jenny Campbell as CMO

Dating app Tinder has appointed Jenny Campbell, a former senior marketer at Nike, as chief marketing officer.

Home creates joint campaign for Jet2.com and Jet2 Holidays
Share

Home creates joint campaign for Jet2.com and Jet2 Holidays

A new campaign for Jet2.com and Jet2 Holidays will debut tonight during Coronation Street on ITV.

Channel 4 teams up with trio of brands to cast light on the brutality of online abuse
Share

Channel 4 teams up with trio of brands to cast light on the brutality of online abuse

Specially edited versions of ads for Nationwide, Maltesers and McCain will appear in an ad break takeover during tonight's Gogglebox on Channel 4 aimed at taking a stand against abusive online comments.

M&S hires first chief digital and data officer
Share

M&S hires first chief digital and data officer

Marks & Spencer has appointed Jeremy Pee to the new role of chief digital and data officer.

Colin Kaepernick hails the crazy dreamers in video ad for Nike
Share

Colin Kaepernick hails the crazy dreamers in video ad for Nike

Controversial former NFL player Colin Kaepernick narrates and appears in a new ad for Nike that celebrates the outsized ambitions of some the biggest names in US and world sport, from Serena Williams to LeBron James.

Anthony Joshua hails the men who love hot sauce and first person shooters in new Lynx ad
Share

Anthony Joshua hails the men who love hot sauce and first person shooters in new Lynx ad

Anthony Joshua stars in the latest film for Lynx, in which the heavyweight world boxing champion invites men to become part of the "Lynx Gold brotherhood" community.

AMV BBDO poaches creative director Polina Zabrodskaya from Publicis
Share

AMV BBDO poaches creative director Polina Zabrodskaya from Publicis

Abbott Mead Vickers BBDO has appointed creative director Polina Zabrodskaya, who was previously in the same role at Publicis London.

Former Paddy Power marketer Phil Lloyd joins Carwow after quitting AR game Snatch
Share

Former Paddy Power marketer Phil Lloyd joins Carwow after quitting AR game Snatch

Car buying website Carwow has appointed former agency account director Phil Lloyd as its first chief marketing officer.

Be Heard Group founder Peter Scott steps down from business
Share

Be Heard Group founder Peter Scott steps down from business

Peter Scott has left his role as chief executive of the Be Heard Group, and left its board, with immediate effect.

Carpetright picks Y&R London to 'refresh' creative
Share

Carpetright picks Y&R London to 'refresh' creative

Carpetright has ended its five-year relationship with Different, appointing Y&R London to deliver a creative refresh after a competitive pitch.