Is the role of account management under threat?
New report from IPA suggests agencies should give careful thought to discipline to secure its long-term future.
Snapchat launches first global B2B campaign
‘Meet the Snapchat’ generation runs in the US from today and the UK from 17 August.
Account management could be ‘squeezed out’ of agencies without rethink, IPA warns
Research was carried out by Hall & Partners.
Is there any merit in the government’s new crackdown on HFSS ads?
Advertising’s trade bodies have been unified in their condemnation of Boris Johnson’s plans – but is it a case of 'they would say that, wouldn’t they'?
NatWest Group hires Margaret Jobling after U-turn on ditching CMO role
Banking company, formerly called RBS Group, had said it planned to abolish role after David Wheldon’s retirement.
John Lewis Partnership plans move into private housing and product rentals
In letter to colleagues, chairman Sharon White stressed importance of purpose and new models of retail.
Nationwide’s Sara Bennison named bravest leader by Marketing Society
Bennison, who has spoken out against online hate, won from shortlist of seven.
EBay looks beyond cookies with new programmatic targeting system
Advanced Audience Technology is based on user IDs…
Brainlabs hires Mark Syal and Anu Adegbola in global expansion push
Agency poaches Syal from Essence.
'It's a wake-up call': how Covid-19 inspired a new public-health brand in eight weeks
'Better health' from PHE launches on TV this evening.
ISBA names Just Eat chief Peter Duffy as next president
Duffy, who is set to become CEO of Moneysupermarket, succeeds former Boots chair Elizabeth Fagan.
WTF: shaving brand relaunches as FFS following ruling from ad watchdog
Brand formerly known as Friction Free Shaving was forced to stop using original name after P&G complained to ASA.
CMOs basking in potentially misplaced optimism, Gartner study finds
Three-quarters expect pandemic's negative impact to be short-lived...
Get out of London if you want to tackle adland's misconceptions
We could change the industry's misunderstanding of the mainstream...
McDonald's scraps UK CMO role after reinstating global position
Gareth Helm's departure follows former UK marketing chief Alistair Macrow's promotion to global CMO.
Pick of the Week: Dacia's DIY charmer might be the best that lockdown has to offer
Publicis.Poke has married the limitations of the moment with conspicuous creativity to great effect.
Ad industry badly misunderstands aspirations of normal people, study finds
Industry believes fame and money are widespread desires; in fact, very few are bothered about them.
Should gambling ads be banned?
A cross-party group of MPs has called for a complete ban on advertising for betting and gambling brands.
News brands saw universal surge in reach as coronavirus hit UK
Monthly audiences for national brands were up between 15% and 90% in 12 months ending March.
L'Oreal boosts digital's share of marketing spend from 50% to 70%
Ecommerce now accounts for 20% of sales at beauty giant.