Simon Gwynn

Deputy news editor

Simon Gwynn is deputy news editor at Campaign. Contact him at simon.gwynn@haymarket.com or 0208 267 5694.

All five remakes in ITV 'The people's ad break' outstrip originals for brand recall

All five remakes in ITV 'The people's ad break' outstrip originals for brand recall

Remakes of Honda and Aldi ads have stronger emotional impact

Channel 4 capitalises on Facebook and YouTube reach with social offer for brands

Channel 4 capitalises on Facebook and YouTube reach with social offer for brands

Broadcaster takes on LadBible, Vice and Jungle Creations with 4Studio.

How should agencies respond to 'bullying' clients over payment terms?

How should agencies respond to 'bullying' clients over payment terms?

VoxComm said agencies were being asked to act as banks

Little appetite for returning to office full time, survey shows

Little appetite for returning to office full time, survey shows

Majority of readers expect to return by October...

Pick of the Week: TikTok is a breath of fresh air in a stale social media landscape

Pick of the Week: TikTok is a breath of fresh air in a stale social media landscape

I'm talkin' pedicure on our toes (toes), tryin' on all our clothes (clothes), boys blowin' up our phones (phones)... and more.

Walkers splits with AMV after 22 years

Walkers splits with AMV after 22 years

PepsiCo crisps brand is seeking new agency...

Is working from home 'forever' going too far?

Is working from home 'forever' going too far?

Twitter has said it will become permanent option for staff

William and Kate front 'Mental health minute' roadblock across all UK radio stations

William and Kate front 'Mental health minute' roadblock across all UK radio stations

Other stars involved include Harry Kane and Dua Lipa...

Adspend in entertainment, travel and telecoms plummets in March

Adspend in entertainment, travel and telecoms plummets in March

Fall across three sectors wipes out increases in food and government advertising.

EU will continue to call shots, new EACA president warns UK agencies

EU will continue to call shots, new EACA president warns UK agencies

Ogilvy EMEA chief executive Paul O'Donnell was appointed this week to head pan-European agency body.

Credos chief Karen Fraser leaves Advertising Association after a decade

Credos chief Karen Fraser leaves Advertising Association after a decade

Fraser will focus on Advertising Works, which she co-founded last year.

Health campaign groups call for halt on 'unhealthy' ads until end of lockdown

Health campaign groups call for halt on 'unhealthy' ads until end of lockdown

They say some are capitalising on 'Stay home' message...

Should adland be at the back of the queue for returning to the office?

Should adland be at the back of the queue for returning to the office?

Government will announce 'roadmap' to lead UK out of lockdown on Sunday.

Creator of 'Should've gone to Specsavers' leaves brand after two decades

Creator of 'Should've gone to Specsavers' leaves brand after two decades

Specsavers Creative will now be led by Nicola Wardell.

More than just broadband: how Saatchi & Saatchi helped BT find its mojo
Sky offers £1m free ad time to 100 SMEs in AdSmart scheme

Sky offers £1m free ad time to 100 SMEs in AdSmart scheme

Businesses will have access to Shutterstock library and support from local creative agencies.

More than quarter of agencies planning redundancies, research shows

More than quarter of agencies planning redundancies, research shows

Three in 10 anticipating salary cuts of at least 30%

BAME representation drops at UK agencies, IPA Census reveals

BAME representation drops at UK agencies, IPA Census reveals

Survey shows slight improvement in representation of women in senior levels.

UK agency staff numbers fall despite growth of media shops

UK agency staff numbers fall despite growth of media shops

Overall total down 1.1% to 24,866...

No UK ad market recovery before 2021, adland predicts

No UK ad market recovery before 2021, adland predicts

Majority thinks market will contract at least 40% in Q2