Simon Gwynn

Reporter for Campaign Brands.

Simon Gwynn is the brand reporter for Campaign UK.

Simon joined Haymarket in March 2016, and covers the retail, FMCG, financial services and auto sectors.

Relevant experience: I previously wrote about food and drink retail for The Grocer. Before becoming a journalist I ran events and did the comms for a local business organisation.

Favourite ad: Old Spice - The Man Your Man Could Smell Like. It's the ad your ad could smell like. I'm on a horse.

Favourite track: Common People by Pulp

One thing not a lot of people know about me: I directed a play at the Edinburgh Fringe once... it wasn't very good and was rightly mauled by the critics.

If I wasn’t slaving away at Haymarket I’d be...? Cooking. Eating. Cooking. Eating.


The bears are back in town: Heathrow's endearing teddies return in second Christmas campaign
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The bears are back in town: Heathrow's endearing teddies return in second Christmas campaign

Heathrow has brought back its teddy bear characters, Doris and Edward Bair, for a second Christmas campaign created by Havas London.

Natalie Portman: women need to reclaim 'bossy'
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Natalie Portman: women need to reclaim 'bossy'

Women should not be deterred by being depicted as bossy, but should embrace the label, Oscar-winning actor Natalie Portman said in an interview on stage.

Channel 4 diversity prize awarded to Lloyds Bank after Volvo withdrawal
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Channel 4 diversity prize awarded to Lloyds Bank after Volvo withdrawal

Lloyds Bank and its creative agency, Adam & Eve/DDB, have been named as the new winners of Channel 4's Diversity in Advertising Award, which gives the brand £1m of free airtime for a campaign focused on non-visible disability.

Uber's chief brand officer: if we can change, no one else has any excuse
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Uber's chief brand officer: if we can change, no one else has any excuse

Uber's cultural struggles are well documented - but under its new leadership, the ride-hailing brand is determined to set an example for others to follow, its chief brand officer has said.

Accenture innovation chief: AI will unlock a massive wave of new jobs
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Accenture innovation chief: AI will unlock a massive wave of new jobs

Artificial intelligence is developing faster than other technology - and that's great news for the economy and society, Accenture's chief technology and innovation officer said.

Google reveals cloud marketing tie-up with Salesforce
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Google reveals cloud marketing tie-up with Salesforce

Google has launched a partnership with Salesforce that will see Google's G Suite and Analytics products integrated with Salesforce's range of cloud-based CRM products.

Mars launches Mr Nasty in slapstick debut campaign for Goodness Knows
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Mars launches Mr Nasty in slapstick debut campaign for Goodness Knows

Goodness Knows, a new brand from Mars Chocolate, is making its TV debut with a TV ad that appeals to consumers with a whimsical cruel streak.

Possible appoints Wunderman's Daplyn as UK CEO
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Possible appoints Wunderman's Daplyn as UK CEO

Possible has appointed Chris Daplyn, formerly managing director at fellow WPP agency Wunderman, as UK chief executive, with immediate effect.

Unilever is buying the Tazo tea brand from Starbucks
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Unilever is buying the Tazo tea brand from Starbucks

Starbucks is selling its Tazo tea brand to Unilever for $384m (£294m) in order to focus on its other tea brand, Teavana.

How Man City used a 'Big Brother' mentality to reach a million YouTube subscribers
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How Man City used a 'Big Brother' mentality to reach a million YouTube subscribers

Man City's YouTube channel has just hit one million subscribers, making this season's Premier League trailblazers the first English club to reach the milestone.

Argos invites trio of kids to star in its Christmas TV ad
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Argos invites trio of kids to star in its Christmas TV ad

Argos is running a competition that will allow three young competition winners to appear in one-off versions of its Christmas TV ad in what the brand said was an advertising first.

Coca-Cola reveals which UK cities will get a visit from the Christmas truck
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Coca-Cola reveals which UK cities will get a visit from the Christmas truck

The Coca-Cola Christmas truck will kick off its 2017 tour in Glasgow on 11 November, before visiting a further 38 towns and cities.

Bake Off rises to Channel 4's biggest audience in five years
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Bake Off rises to Channel 4's biggest audience in five years

Channel 4 scored its biggest overnight audience since the 2012 Paralympics opening ceremony with last night's final of the Great British Bake Off - despite Prue Leith's Twitter blunder.

Currys PC World puts employees in the frame in Christmas campaign
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Currys PC World puts employees in the frame in Christmas campaign

Currys PC World is aiming to "elevate" the role played by its staff members in its Christmas ad campaign, launching this evening.

Channel 4 hires Newsnight's Ian Katz as director of programmes
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Channel 4 hires Newsnight's Ian Katz as director of programmes

Channel 4 has appointed Ian Katz, currently editor of the BBC's Newsnight, as the permanent replacement for Jay Hunt, who left the broadcaster last month.

AB InBev appoints new UK marketing chief
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AB InBev appoints new UK marketing chief

Budweiser and Stella Artois brewer AB InBev has appointed Tatiana Stadukhina as its new marketing director for the UK and Ireland.

Advertising Association insists current rules on gambling ads are enough
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Advertising Association insists current rules on gambling ads are enough

The Advertising Association has welcomed the government's gambling review, announced this morning, but insisted there is no evidence to support stricter rules on advertising.

Mobile surges as adspend grows at fastest rate for 18 months
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Mobile surges as adspend grows at fastest rate for 18 months

UK advertising expenditure grew 3.7% year-on-year in the first half of 2017 to £10.8bn, the highest total for the first six months on record.

Hoover set to ramp up marketing activity with 'heavy financial investment'
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Hoover set to ramp up marketing activity with 'heavy financial investment'

A new TV campaign for Hoover launching today will mark the start of an era of enthusiastic above-the-line marketing, the brand's new top marketer told Campaign.

Dave becomes Rupert in Snickers channel takeover
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Dave becomes Rupert in Snickers channel takeover

UKTV's channel Dave was given a temporary new identity last week in a partnership with Snickers.