Simon Gwynn

Reporter

Simon Gwynn is a reporter at Campaign. Contact him at simon.gwynn@haymarket.com or 0208 267 5694.

He joined Haymarket in March 2016 and covers the retail, FMCG, financial services and auto sectors.

Relevant experience: I previously wrote about food and drink retail for The Grocer. Before becoming a journalist, I ran events and did the comms for a local business organisation.

Favourite ad: Old Spice "The man your man could smell like". It's the ad your ad could smell like. I'm on a horse.

Favourite track: Common People by Pulp

One thing not a lot of people know about me: I directed a play at the Edinburgh Fringe once… it wasn't very good and was rightly mauled by the critics.

If I wasn’t slaving away at Haymarket I’d be... Cooking. Eating. Cooking. Eating.

Ikea turns nightclub into fantasy dormitory in new campaign
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Ikea turns nightclub into fantasy dormitory in new campaign

Venue features bartenders serving herbal tea

Private equity share of marcoms M&A deals surges in 2018
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Private equity share of marcoms M&A deals surges in 2018

Overall deals were up 4% as S4 Capital kicked off its acquisitions, but consultancies made fewer deals than in 2017.

Marketing budgets stop rising after six years of growth
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Marketing budgets stop rising after six years of growth

More marketers are pessimistic than optimistic about prospects

Gillette takes aim at toxic masculinity in new campaign
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Gillette takes aim at toxic masculinity in new campaign

P&G grooming brand calls on men to up their game in new film from Grey New York.

Unlimited creates strategic alliance with German and Japanese agencies
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Unlimited creates strategic alliance with German and Japanese agencies

Partnership includes Serviceplan and Hakuhodo.

Tesco launches 100th-anniversary TV campaign
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Tesco launches 100th-anniversary TV campaign

Ad features mods and Blitz-era Brits, but Mr Blobby is denied a return to TV.

Booming alcohol-free beer market jumps aboard healthy living bandwagon
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Booming alcohol-free beer market jumps aboard healthy living bandwagon

Gym goers have become the target market for alcohol-free beer brands.

Marketers invited to apply for voluntary redundancy at Jaguar Land Rover
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Marketers invited to apply for voluntary redundancy at Jaguar Land Rover

Carmaker aims to cut global workforce by 4,500.

John Lewis Partnership bonus at risk despite 'positive' Christmas trading
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John Lewis Partnership bonus at risk despite 'positive' Christmas trading

John Lewis MD pledges to keep 'Never knowingly undersold' offer 'in good times and bad'.

Tesco enjoys best Christmas sales growth since 2009
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Tesco enjoys best Christmas sales growth since 2009

Festive campaign helped boost brand perceptions, according to chief executive Dave Lewis.

Martin Moll leaves Peugeot after less than three months
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Martin Moll leaves Peugeot after less than three months

Former Nissan European marketing director joined French carmaker in October.

Welcome to 2019: Associating brands with acts of social good
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Welcome to 2019: Associating brands with acts of social good

Kindness and decency can be powerful drivers

Gay Times appoints 24-year-old Tag Warner as new CEO
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Gay Times appoints 24-year-old Tag Warner as new CEO

Warner has been a consultant with the media company since March 2018.

Has the Army recruitment campaign missed its target?
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Has the Army recruitment campaign missed its target?

The Army is asking young people to disprove stereotypes about themselves, but who is the campaign really speaking to?

Sainsbury's blames retreat from Black Friday for sales drop
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Sainsbury's blames retreat from Black Friday for sales drop

Decline at Argos wipes out 0.4% growth in grocery sales.

ASA kicks off 2019 with bans for P&G, Comparethemarket and Boohoo
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ASA kicks off 2019 with bans for P&G, Comparethemarket and Boohoo

Heinz, Nurofen and Optical Express among those to escape censure.

Movers and Shakers: FCB Inferno, Mcgarrybowen, Carat, Ford and more
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Movers and Shakers: FCB Inferno, Mcgarrybowen, Carat, Ford and more

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

There's a term for what HSBC is up to: dog-whistling
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There's a term for what HSBC is up to: dog-whistling

The bank is trying to have its cake and eat it, to reference something a brilliant man once said.

Morrisons chief says Christmas campaign did the job as festive sales nudge up
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Morrisons chief says Christmas campaign did the job as festive sales nudge up

Sales at the big four supermarkets were close to flat in the last 12 weeks of 2018.

Pepsi unveils first new global brand platform in seven years
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Pepsi unveils first new global brand platform in seven years

'Live for now' gives way to 'For the love of it'.