Simon Gwynn

Reporter

Simon Gwynn is a reporter at Campaign. Contact him at simon.gwynn@haymarket.com or 0208 267 5694.

He joined Haymarket in March 2016 and covers the retail, FMCG, financial services and auto sectors.

Relevant experience: I previously wrote about food and drink retail for The Grocer. Before becoming a journalist, I ran events and did the comms for a local business organisation.

Favourite ad: Old Spice "The man your man could smell like". It's the ad your ad could smell like. I'm on a horse.

Favourite track: Common People by Pulp

One thing not a lot of people know about me: I directed a play at the Edinburgh Fringe once… it wasn't very good and was rightly mauled by the critics.

If I wasn’t slaving away at Haymarket I’d be... Cooking. Eating. Cooking. Eating.

Does the Ford decision show that bespoke agency teams have outlived their usefulness?
Commercial TV and internet use linked to childhood obesity, study finds
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Commercial TV and internet use linked to childhood obesity, study finds

A major study from Cancer Research UK has found that children who spend more time online and watching commercial TV are more likely to pester their parents for junk food, to buy it themselves, and to be overweight or obese.

Three adopts controversial stance on phone use to win round brand rejectors
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Three adopts controversial stance on phone use to win round brand rejectors

Films depict historical scenarios that would have been improved by smartphones.

Airbnb hires Musa Tariq for experiences marketing role
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Airbnb hires Musa Tariq for experiences marketing role

Tariq left Ford earlier this year and has been working as an advisor since.

'Dot' campaign raises awareness of childhood eye cancer
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'Dot' campaign raises awareness of childhood eye cancer

The Childhood Eye Cancer Trust is marking today's World Sight Day with a multichannel campaign to raise awareness of retinoblastoma (Rb), a rare cancer that affects babies and children.

Turkey of the Week: We Buy Any old idea
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Turkey of the Week: We Buy Any old idea

A friend should always underestimate your virtues and an enemy overestimate your faults.

British American Tobacco promotes former vaping boss Kingsley Wheaton to CMO
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British American Tobacco promotes former vaping boss Kingsley Wheaton to CMO

British American Tobacco's chief marketing officer and board director Andrew Gray is to leave the business in March after 32 years.

Britvic hires Leagas Delaney for trio of upmarket brands
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Britvic hires Leagas Delaney for trio of upmarket brands

Leagas Delaney has been appointed lead creative agency for WiseHead Productions, the incubator set up by Britvic to develop premium brands targeted at adults.

Nasty Gal joins list of brands rapped for unhealthily thin models
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Nasty Gal joins list of brands rapped for unhealthily thin models

The Advertising Standards Authority has banned three versions of an ad for clothing brand Nasty Girl featuring a model it said appeared unhealthily thin.

Peugeot appoints Martin Moll as top UK marketer
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Peugeot appoints Martin Moll as top UK marketer

Martin Moll, former European marketing director at Nissan, has joined Peugeot as UK marketing director.

ITV plans ad campaign to get UK devouring vegetables
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ITV plans ad campaign to get UK devouring vegetables

ITV is donating £2m of airtime to a TV ad campaign encouraging people to eat more vegetables.

Mads Mikkelsen returns to promote Carlsberg's new premium lager
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Mads Mikkelsen returns to promote Carlsberg's new premium lager

Carlsberg is launching a new product, Unfiltered, with a campaign that brings back Mads Mikkelsen as its advocate for better ways of living.

Ladbrokes chief calls for pre-watershed gambling ads ban
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Ladbrokes chief calls for pre-watershed gambling ads ban

Kenny Alexander, chief executive of Ladbrokes and Coral owner GVC, has backed tough new restrictions on when gambling ads can be shown on TV.

Meet the Pernod Ricard marketing team squeezing tech into cups, bottles and shelves
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Meet the Pernod Ricard marketing team squeezing tech into cups, bottles and shelves

Back in 2016, Malibu became the first drinks brand to incorporate NFC technology into its bottles on a wide scale. This summer, the company did again on a scale six times bigger. But what's it all for?

Experts react to Jack's: 'A brand that stands for cheapness is never a good long-term idea'
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Experts react to Jack's: 'A brand that stands for cheapness is never a good long-term idea'

It's intended to beat Aldi and Lidl on price, but Tesco's new 'Brexit bargain store' has left experts unsure about its potential as a fully fledged retail brand.

Goldman Sachs retail bank could be a hit with 'very rational' interest rate message
Magnet appoints McCann Manchester after 13 years with Cheetham Bell
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Magnet appoints McCann Manchester after 13 years with Cheetham Bell

McCann, which previously worked with the kitchen retailer, beat three other agencies to land the strategic and creative account.

Ryan Reynolds and Sir Richard Branson team up to promote gin
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Ryan Reynolds and Sir Richard Branson team up to promote gin

Tie-up means Virgin flights have exclusive rights to serve Reynolds' gin brand on board.

The weight is over: Weight Watchers changes name to WW
Freeview hits the Free Love Freeway in new campaign celebrating British TV hits
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Freeview hits the Free Love Freeway in new campaign celebrating British TV hits

Film is accompanied by David Brent classic and features references to shows including Peaky Blinders and Gogglebox.