The first ever UK TV ad for erectile dysfunction medicine will be shown on Channel 4 tonight when a new ad for Viagra Connect makes its debut.
Pepsi has been named as the world's most effective brand in Effie Worldwide's 2018 Effie Effectiveness Index, replacing last year's top brand Vodafone.
It's one of the most respected an beloved names in the UK - but Marks & Spencer's continuing woes are proof that maintaining a strong brand is a complex operation.
Just Eat has appointed Peter Duffy as its top global marketer after Barnaby Dawe confirmed he was leaving the food delivery platform earlier this week.
Despite a recent organisational change that saw the marketing leadership divided between its food and clothing & home businesses, Marks & Spencer is still "one brand", chief executive Steve Rowe has insisted.
Energy drink brand Carabao will this week offer select commuters a journey to work worthy of the Wolf of Wall Street when it flies a helicopter from Brighton to London for three days this week.
While voice offers real possibilities for improving consumer experience, marketers should be wary of focusing on it when there's an existing technology that's more effective for a role, Sainsbury's marketing director Mark Given has said.
The marketing and media industries should stop pigeonholing diversity as a topic separate from business and creativity, Google ads marketing director Nishma Robb said.
Taking advantage of the opportunities presented by artificial intelligence has meant overcoming resistance from within Diageo's organisation, its chief digital officer Ben Sutherland said.
ITV's chief executive Carolyn McCall has criticised a possible ban on advertising foods high in fat, salt and sugar on TV before the 9pm watershed - but said commercial broadcasters must prove they are "allies" in the fight against obesity.
Home appliance brand Beko is serious about tackling the world's childhood obesity problem - so much so that it recently removed its logo from the shirts of FC Barcelona players in one of the world's biggest sporting fixtures in order to get social media talking about it.
Publicis Media's plan to move all six of its agencies to site of the former BBC Television Centre in White City, West London, raised a few industry eyebrows this week.
The Advertising Standards Authority has banned Unilever-owned Pukka Herbs from using the word "Detox" without a permitted health or nutrition claim - a ruling that affects its herbal infusion with that name.
ITV has signed up a trio of brands to sponsor its coverage of this summer's World Cup, which takes place in Russia from 14 June to 15 July.
Mars Wrigley Confectionery UK has appointed New York-based Kerry Cavanaugh as marketing director chocolate.
Brands are failing to realise the revenue potential of their consumers, 77% of marketing leaders believe - a figure that has barely shifted in a decade.
Roberto Quarta faces a potential shareholder revolt at next month's AGM after advisory group Glass Lewis recommended that shareholders vote against his re-election.
The Advertising Association has hit out at the Mayor of London, Sadiq Khan, over the announcement of plans to ban the advertising of foods high in fat, salt and sugar from Transport for London sites.
ITV and Aldi will mark the start of Deaf Awareness Week with an ad break during Coronation Street in which all ads will be signed.
Unilever has once again announced an impressive performance from its "sustainable living" brands, a category that has grown from 18 to 26 brands in the last year.