Simon Gwynn

Reporter for Campaign Brands.

Simon Gwynn is the brand reporter for Campaign UK.

Simon joined Haymarket in March 2016, and covers the retail, FMCG, financial services and auto sectors.

Relevant experience: I previously wrote about food and drink retail for The Grocer. Before becoming a journalist I ran events and did the comms for a local business organisation.

Favourite ad: Old Spice - The Man Your Man Could Smell Like. It's the ad your ad could smell like. I'm on a horse.

Favourite track: Common People by Pulp

One thing not a lot of people know about me: I directed a play at the Edinburgh Fringe once... it wasn't very good and was rightly mauled by the critics.

If I wasn’t slaving away at Haymarket I’d be...? Cooking. Eating. Cooking. Eating.


Camden Town Brewery wants Brits to fall back in love with lager in first national campaign
Share

Camden Town Brewery wants Brits to fall back in love with lager in first national campaign

Lager has become "unloved", Camden Town Brewery founder Jasper Cuppaidge said, as the brand begins spreading the word about flagship product Camden Hells beyond London.

P&G: healthcare acquisition helps us stay on top of consumer 'megatrends'
Share

P&G: healthcare acquisition helps us stay on top of consumer 'megatrends'

Procter & Gamble said its $4.2bn (£3.0bn) acquisition of German firm Merck's consumer health division was about allowing it to respond to the changing demands of an ageing world.

Selfridges launches cinema campaign
Share

Selfridges launches cinema campaign

Selfridges is launching its first film ad campaign for more than 40 years with a 60-second film running in cinemas in London, Birmingham and Manchester.

Snapchat launches shoppable AR Lenses
Share

Snapchat launches shoppable AR Lenses

Snapchat is now allowing advertisers to add a button to their Lens with which users can open a website, play a video or install an app, while staying within Snapchat.

Patrick Bousquet-Chavanne to leave M&S in latest marketing rejig
Share

Patrick Bousquet-Chavanne to leave M&S in latest marketing rejig

Marks & Spencer's top marketer, Patrick Bousquet-Chavanne, will leave the retailer at the end of May, after it fully separates the marketing for its two businesses.

Samsung project helps people with autism run a restaurant independently
Share

Samsung project helps people with autism run a restaurant independently

Samsung Italy is aiming to support inclusive employment with the creation of PizzAut, a concept restaurant designed to provide a working environment suited to people with autism.

Now TV builds 'hyper-realistic' humanoid robot for Season Two of Westworld
Share

Now TV builds 'hyper-realistic' humanoid robot for Season Two of Westworld

Now TV planted a highly realistic robot in a London pub to promote the second series of HBO drama Westworld.

Former Red Bull marketing boss launches first campaign for low-sugar energy drink
Share

Former Red Bull marketing boss launches first campaign for low-sugar energy drink

Tenzing, the Himalayan-inspired energy drink created by Red Bull's former European marketing director, Huib van Bockel, has launched its debut above-the-line campaign.

Former Shortlist editor launches new men's digital platform aimed at tackling toxic masculinity
Share

Former Shortlist editor launches new men's digital platform aimed at tackling toxic masculinity

Former Shortlist editor Martin Robinson has launched The Book of Man, a digital platform that seeks to move past what he called the "impossible ideals of being a man".

Volkswagen wants to become 'less German' with marketing overhaul
Share

Volkswagen wants to become 'less German' with marketing overhaul

Volkswagen is carrying out an extensive rethink of its marketing approach as the brand prepares for a world dominated by electric vehicles and new approaches to car usage.

Volkswagen begins global agency overhaul as it seeks greater brand 'consistency'
Share

Volkswagen begins global agency overhaul as it seeks greater brand 'consistency'

Volkswagen is seeking to create a series of regional agency "powerhouses" as part of a new long-term marketing strategy announced today by chief marketing officer Jochen Sengpiehl.

Coke Classic holds firm in face of sugar tax
Share

Coke Classic holds firm in face of sugar tax

Coca-Cola is refusing to back down on its support for Coca-Cola Classic, one of its few remaining products to incur the soft-drinks levy, which came into force this month, having put itself into a strong position to minimise the impact of the tax.

Sorrell exit could spell the end for WPP, analysts say
Share

Sorrell exit could spell the end for WPP, analysts say

Sir Martin Sorrell's resignation as chief executive of WPP could lead to a break-up of the company and spark other major changes to the shape of the industry, according to analysts.

MAA ex-chairmen swoop to revive trade body
Share

MAA ex-chairmen swoop to revive trade body

Marketing Agency Action Group, a company formed by two former chairmen of the Marketing Agencies Association, has acquired the assets and intellectual properties of the trade body, which went into administration last month.

How Strongbow hopes to crack new markets with global campaign
Share

How Strongbow hopes to crack new markets with global campaign

It's a big brand in the UK, but in its new global campaign Strongbow faces the challenge of talking to people in countries where cider barely exists.

National Lottery to be shown on ITV for first time
Share

National Lottery to be shown on ITV for first time

The National Lottery will return to primetime Saturday night TV from this weekend - but this time on the UK's biggest commercial broadcaster, Camelot has announced.

Tesco's customer chief: our brands need to make consumers feel valued
Share

Tesco's customer chief: our brands need to make consumers feel valued

The decision to upscale Tesco's own brand range was motivated as much by how customers felt that Tesco saw them as by how shoppers perceived the products, chief customer officer Alessandra Bellini has revealed.

Turkey of the week: Lloyds beach party smells of the stables
Share

Turkey of the week: Lloyds beach party smells of the stables

If Lloyds had a horse for every problem with this ad, they'd have this ad.

Tesco's Dave Lewis: it's the right time to invest in advertising
Share

Tesco's Dave Lewis: it's the right time to invest in advertising

Tesco chose to ramp up its advertising spend last year after measures of the brand's public perception improved considerably, chief executive Dave Lewis has said.

Tesco above-the-line adspend surges as rivals retrench
Share

Tesco above-the-line adspend surges as rivals retrench

Tesco increased the amount it spent on "traditional" media by more than two-thirds last year, data from Ebiquity shows.