Simon Gwynn

Reporter for Campaign Brands.

Simon Gwynn is the brand reporter for Campaign UK.

Simon joined Haymarket in March 2016, and covers the retail, FMCG, financial services and auto sectors.

Relevant experience: I previously wrote about food and drink retail for The Grocer. Before becoming a journalist I ran events and did the comms for a local business organisation.

Favourite ad: Old Spice - The Man Your Man Could Smell Like. It's the ad your ad could smell like. I'm on a horse.

Favourite track: Common People by Pulp

One thing not a lot of people know about me: I directed a play at the Edinburgh Fringe once... it wasn't very good and was rightly mauled by the critics.

If I wasn’t slaving away at Haymarket I’d be...? Cooking. Eating. Cooking. Eating.


The hard sell: Viagra makes TV debut in campaign from Y&R London
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The hard sell: Viagra makes TV debut in campaign from Y&R London

The first ever UK TV ad for erectile dysfunction medicine will be shown on Channel 4 tonight when a new ad for Viagra Connect makes its debut.

Pepsi overtakes Coke as world's most effective brand in Effie Index
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Pepsi overtakes Coke as world's most effective brand in Effie Index

Pepsi has been named as the world's most effective brand in Effie Worldwide's 2018 Effie Effectiveness Index, replacing last year's top brand Vodafone.

Is M&S a victim of its own strengths?
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Is M&S a victim of its own strengths?

It's one of the most respected an beloved names in the UK - but Marks & Spencer's continuing woes are proof that maintaining a strong brand is a complex operation.

Just Eat appoints former easyJet marketer Peter Duffy as chief customer officer
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Just Eat appoints former easyJet marketer Peter Duffy as chief customer officer

Just Eat has appointed Peter Duffy as its top global marketer after Barnaby Dawe confirmed he was leaving the food delivery platform earlier this week.

M&S CEO: restructure will not mean the end of brand campaigns spanning clothing and food
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M&S CEO: restructure will not mean the end of brand campaigns spanning clothing and food

Despite a recent organisational change that saw the marketing leadership divided between its food and clothing & home businesses, Marks & Spencer is still "one brand", chief executive Steve Rowe has insisted.

Carabao trolls Southern Rail with commuter helicopter from Brighton to London
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Carabao trolls Southern Rail with commuter helicopter from Brighton to London

Energy drink brand Carabao will this week offer select commuters a journey to work worthy of the Wolf of Wall Street when it flies a helicopter from Brighton to London for three days this week.

Sainsbury's Mark Given: sometimes voice tech just makes people's lives more complicated
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Sainsbury's Mark Given: sometimes voice tech just makes people's lives more complicated

While voice offers real possibilities for improving consumer experience, marketers should be wary of focusing on it when there's an existing technology that's more effective for a role, Sainsbury's marketing director Mark Given has said.

Google's Nishma Robb: Diversity panels? I'd ban the lot of them
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Google's Nishma Robb: Diversity panels? I'd ban the lot of them

The marketing and media industries should stop pigeonholing diversity as a topic separate from business and creativity, Google ads marketing director Nishma Robb said.

Diageo digital chief: using AI means letting go of 'creativity-stifling' perfectionism
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Diageo digital chief: using AI means letting go of 'creativity-stifling' perfectionism

Taking advantage of the opportunities presented by artificial intelligence has meant overcoming resistance from within Diageo's organisation, its chief digital officer Ben Sutherland said.

ITV boss McCall slams 'arbitrary, ineffective' pre-9pm junk food ad ban plan
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ITV boss McCall slams 'arbitrary, ineffective' pre-9pm junk food ad ban plan

ITV's chief executive Carolyn McCall has criticised a possible ban on advertising foods high in fat, salt and sugar on TV before the 9pm watershed - but said commercial broadcasters must prove they are "allies" in the fight against obesity.

How Unilever's former global brand chief has brought purposeful marketing to Beko
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How Unilever's former global brand chief has brought purposeful marketing to Beko

Home appliance brand Beko is serious about tackling the world's childhood obesity problem - so much so that it recently removed its logo from the shirts of FC Barcelona players in one of the world's biggest sporting fixtures in order to get social media talking about it.

Is the ad industry's eastward migration in London coming to an end?
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Is the ad industry's eastward migration in London coming to an end?

Publicis Media's plan to move all six of its agencies to site of the former BBC Television Centre in White City, West London, raised a few industry eyebrows this week.

Unilever's Pukka Herbs banned from using 'detox' to describe its tea
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Unilever's Pukka Herbs banned from using 'detox' to describe its tea

The Advertising Standards Authority has banned Unilever-owned Pukka Herbs from using the word "Detox" without a permitted health or nutrition claim - a ruling that affects its herbal infusion with that name.

ITV signs up Budweiser, Volkswagen and Screwfix to sponsor World Cup coverage
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ITV signs up Budweiser, Volkswagen and Screwfix to sponsor World Cup coverage

ITV has signed up a trio of brands to sponsor its coverage of this summer's World Cup, which takes place in Russia from 14 June to 15 July.

Mars appoints US brand director Cavanaugh to succeed Michele Oliver as top marketer
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Mars appoints US brand director Cavanaugh to succeed Michele Oliver as top marketer

Mars Wrigley Confectionery UK has appointed New York-based Kerry Cavanaugh as marketing director chocolate.

CMOs: brands are failing to optimise consumers thanks to bad emails
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CMOs: brands are failing to optimise consumers thanks to bad emails

Brands are failing to realise the revenue potential of their consumers, 77% of marketing leaders believe - a figure that has barely shifted in a decade.

WPP chairman Quarta should be ousted over Sorrell report, advisory group tells shareholders
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WPP chairman Quarta should be ousted over Sorrell report, advisory group tells shareholders

Roberto Quarta faces a potential shareholder revolt at next month's AGM after advisory group Glass Lewis recommended that shareholders vote against his re-election.

Industry bodies cry foul over TfL plans to ban junk food ads
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Industry bodies cry foul over TfL plans to ban junk food ads

The Advertising Association has hit out at the Mayor of London, Sadiq Khan, over the announcement of plans to ban the advertising of foods high in fat, salt and sugar from Transport for London sites.

Aldi partners with ITV for full ad break entirely in sign language
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Aldi partners with ITV for full ad break entirely in sign language

ITV and Aldi will mark the start of Deaf Awareness Week with an ad break during Coronation Street in which all ads will be signed.

Unilever's sustainable brands grow almost 50% faster than rest of business
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Unilever's sustainable brands grow almost 50% faster than rest of business

Unilever has once again announced an impressive performance from its "sustainable living" brands, a category that has grown from 18 to 26 brands in the last year.