Power 100's marketers are united in the way they have adapted with superhuman speed and agility to the unique environment brought about by Covid-19 and are facing the future, ready and able to take on new challenges, Simon Gwynn writes.
Soft drinks giant has announced plans to retire a large number of brands.
FMCG giant makes emphatic case for contribution of marketing as it reports strong results.
Marketers far more likely to be optimistic about their own company’s prospects than three months ago.
LadX only charges advertisers for 100% completed views of videos up to 10 seconds.
McGrath left Accenture Interactive agency last month after 14 years.
Film produced by The Outfit features real staff members from Nationwide, Co-op and Network Rail, overlaid with recordings of abuse and violence.
Initiative, led by figures from Iris and Elvis, introduces "return on CO2e" as a metric for evaluating campaigns.
From boosting culinary skills to adopting a wide range of new sports, those who made Campaign's Power 100 list got up to all sorts in the darkest days of lockdown.
Brand disregarded advice from charity partner National Deaf Children’s Society on depiction of childhood deafness and cochlear implants.
Publicis Groupe creative shop wins top prize second time in a row, following 2018 success for Audi.
Work was created by MullenLowe.
Animated film explains what causes inappropriate targeting of ads, and how to use the AdChoices icon.
Agency expects to adopt a similar working model to Ogilvy
Dry-witted animated bird is introduced in campaign by The Public House.
Online supermarket and food delivery platforms are the three fastest growers in the Top 75.
‘Made global’ is led by film from Adam & Eve/DDB and The Mill.
More than half of respondents to an online survey said they had taken a pay cut at some point.
Winning work was judged by D&AD’s New Blood Academy with WPP from more than 200 ideas.
Scottish brewer spent two years in a game of one-upmanship with Bavaria’s Schorschbräu, resulting in the likes of ‘Sink the Bismarck’.