Simon Gwynn

Deputy news editor

Simon Gwynn is deputy news editor at Campaign. Contact him at simon.gwynn@haymarket.com or 0208 267 5694.

An entrepreneurial spirit of added creativity: how Covid has changed the game for marketers

An entrepreneurial spirit of added creativity: how Covid has changed the game for marketers

Power 100's marketers are united in the way they have adapted with superhuman speed and agility to the unique environment brought about by Covid-19 and are facing the future, ready and able to take on new challenges, Simon Gwynn writes.

Coca-Cola’s marketing spend in Q3 remained 30% down year on year

Coca-Cola’s marketing spend in Q3 remained 30% down year on year

Soft drinks giant has announced plans to retire a large number of brands.

Unilever pledges increased marketing spend as it adjusts to ‘living with Covid’

Unilever pledges increased marketing spend as it adjusts to ‘living with Covid’

FMCG giant makes emphatic case for contribution of marketing as it reports strong results.

IPA Bellwether: budgets still down sharply but marketers dare to hope for better

IPA Bellwether: budgets still down sharply but marketers dare to hope for better

Marketers far more likely to be optimistic about their own company’s prospects than three months ago.

LadBible Group signs up Jimmy Carr to front B2B campaign for new video ad product

LadBible Group signs up Jimmy Carr to front B2B campaign for new video ad product

LadX only charges advertisers for 100% completed views of videos up to 10 seconds.

Wunderman Thompson hires former Karmarama CSO Sid McGrath

Wunderman Thompson hires former Karmarama CSO Sid McGrath

McGrath left Accenture Interactive agency last month after 14 years.

C4 and Nationwide reunite for ad break highlighting abuse of customer-facing staff

C4 and Nationwide reunite for ad break highlighting abuse of customer-facing staff

Film produced by The Outfit features real staff members from Nationwide, Co-op and Network Rail, overlaid with recordings of abuse and violence.

Ecoffectiveness: how profit is pointing the way towards lowering carbon emissions

Ecoffectiveness: how profit is pointing the way towards lowering carbon emissions

Initiative, led by figures from Iris and Elvis, introduces "return on CO2e" as a metric for evaluating campaigns.

How did the Power 100 marketers spend their time during lockdown?

How did the Power 100 marketers spend their time during lockdown?

From boosting culinary skills to adopting a wide range of new sports, those who made Campaign's Power 100 list got up to all sorts in the darkest days of lockdown.

ASA considers investigating ‘misleading’ Simplyhealth portrayal of treatment for deafness

ASA considers investigating ‘misleading’ Simplyhealth portrayal of treatment for deafness

Brand disregarded advice from charity partner National Deaf Children’s Society on depiction of childhood deafness and cochlear implants.

BBH and MediaCom win IPA Effectiveness Grand Prix for Tesco revival

BBH and MediaCom win IPA Effectiveness Grand Prix for Tesco revival

Publicis Groupe creative shop wins top prize second time in a row, following 2018 success for Audi.

Dunelm depicts the complex relationship with home in new campaign
Media Smart launches resource to help young people manage online ads

Media Smart launches resource to help young people manage online ads

Animated film explains what causes inappropriate targeting of ads, and how to use the AdChoices icon.

McCann Worldgroup's new London office finally opens its doors

McCann Worldgroup's new London office finally opens its doors

Agency expects to adopt a similar working model to Ogilvy

Move over Famous Grouse: Pernod Ricard gives life to Irish whiskey Redbreast's robin

Move over Famous Grouse: Pernod Ricard gives life to Irish whiskey Redbreast's robin

Dry-witted animated bird is introduced in campaign by The Public House.

Ocado, Deliveroo and Just Eat deliver the goods in BrandZ UK brands ranking

Ocado, Deliveroo and Just Eat deliver the goods in BrandZ UK brands ranking

Online supermarket and food delivery platforms are the three fastest growers in the Top 75.

UK Advertising Export Group promotes UK work for global brands in new campaign

UK Advertising Export Group promotes UK work for global brands in new campaign

‘Made global’ is led by film from Adam & Eve/DDB and The Mill.

Almost a third of Campaign readers still experiencing salary cut

Almost a third of Campaign readers still experiencing salary cut

More than half of respondents to an online survey said they had taken a pay cut at some point.

The Great Reset campaign launches with five creative ideas for different media channels

The Great Reset campaign launches with five creative ideas for different media channels

Winning work was judged by D&AD’s New Blood Academy with WPP from more than 200 ideas.

BrewDog launches new ‘strongest beer’ a decade after armistice with German rival

BrewDog launches new ‘strongest beer’ a decade after armistice with German rival

Scottish brewer spent two years in a game of one-upmanship with Bavaria’s Schorschbräu, resulting in the likes of ‘Sink the Bismarck’.