Simon Gwynn

Reporter for Campaign Brands.

Simon Gwynn is the brand reporter for Campaign UK.

Simon joined Haymarket in March 2016, and covers the retail, FMCG, financial services and auto sectors.

Relevant experience: I previously wrote about food and drink retail for The Grocer. Before becoming a journalist I ran events and did the comms for a local business organisation.

Favourite ad: Old Spice - The Man Your Man Could Smell Like. It's the ad your ad could smell like. I'm on a horse.

Favourite track: Common People by Pulp

One thing not a lot of people know about me: I directed a play at the Edinburgh Fringe once... it wasn't very good and was rightly mauled by the critics.

If I wasn’t slaving away at Haymarket I’d be...? Cooking. Eating. Cooking. Eating.


Paddy Power taunts Catholic Church with giant drive-thru confession box
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Paddy Power taunts Catholic Church with giant drive-thru confession box

Paddy Power has marked the Pope's visit to Ireland by constructing a gigantic confession box in Dublin that drivers can take their cars through.

Polling expert Peter Kellner: Lloyds survey 'broke no hard-and-fast rules'
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Polling expert Peter Kellner: Lloyds survey 'broke no hard-and-fast rules'

The findings of a survey on attitudes towards Lloyds Bank commissioned by Noel Edmonds should be treated with caution, former YouGov president Peter Kellner has said.

James Corden makes way as Confused.com advertising returns to 'tackling confusion'
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James Corden makes way as Confused.com advertising returns to 'tackling confusion'

Confused.com is launching a new campaign and positioning that chief marketing officer Sam Day said aims to resurrect the founding mission of the price comparison site.

TI Media and Hearst suffer biggest declines as women's mags tumble once again
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TI Media and Hearst suffer biggest declines as women's mags tumble once again

TI Media suffered the biggest circulation drop of the UK's leading magazine publishers for the second six-month period in a row, the latest ABC figures show.

Bauer bags Jazz FM
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Bauer bags Jazz FM

Bauer Media Group has agreed to acquire Jazz FM for an undisclosed sum.

Adblock Plus maker rolls out 'acceptable ads' criteria for mobile
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Adblock Plus maker rolls out 'acceptable ads' criteria for mobile

Eyeo, the company behind Adblock Plus, has unveiled a selective list of ad formats it will allow mobile users of its ad blocker to receive.

Turkey of the week: Micralite inadvertently tells a wistful tale of tragedy
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Turkey of the week: Micralite inadvertently tells a wistful tale of tragedy

Don't ask where the babies are going. Just don't ask.

Dele Dele! Bud Light replaces Carlsberg as official beer of England football team
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Dele Dele! Bud Light replaces Carlsberg as official beer of England football team

AB InBev brand Bud Light has signed a deal with the Football Association to become a partner and the official beer of the England men's senior team.

Amazon banned from advertising 'Unlimited one-day delivery' with Prime
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Amazon banned from advertising 'Unlimited one-day delivery' with Prime

The Advertising Standards Authority has ruled that Amazon's "one-day delivery" claim for its Amazon Prime subscription service is misleading and can no longer be used in its current form.

How Tesco's British-sounding 'Jack's' can help brand take fight to Aldi and Lidl
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How Tesco's British-sounding 'Jack's' can help brand take fight to Aldi and Lidl

Tesco's reported plan to open an Aldi-style discount chain presents an opportunity for the revitalisation of the main brand, experts have suggested.

Malted Oates: Heineken launches debut TV campaign for 'craft inspired' lager
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Malted Oates: Heineken launches debut TV campaign for 'craft inspired' lager

Heineken brand Maltsmiths has made use of Hall & Oates hit "You make my dreams" for its first TV spot, which premieres tonight (10 August) during Coronation Street.

Twinings hunts new agency after breaking with AMV BBDO
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Twinings hunts new agency after breaking with AMV BBDO

Twinings is looking for a new agency, after incumbent Abbott Mead Vickers BBDO opted not to repitch for the tea brand's business.

Ogilvy's Mark Lainas joins BBDO in top innovation role for Europe and Mars
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Ogilvy's Mark Lainas joins BBDO in top innovation role for Europe and Mars

BBDO has appointed Mark Lainas to the dual role of chief innovation officer for BBDO Europe, and global chief innovation officer for Mars, Inc.

Dentsu Aegis Network reports organic growth up but operating profit slump
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Dentsu Aegis Network reports organic growth up but operating profit slump

Dentsu Aegis Network suffered an 8.4% decline in its underlying operating profit across the first half of 2018, despite an upswing in the second quarter.

Chivas launches Man United partnership with first work from McCann London
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Chivas launches Man United partnership with first work from McCann London

Pernod Ricard's upmarket blended Scotch whisky, Chivas, has launched a three-year global partnership with Manchester United to become the club's global spirits partner.

The Sun attacked in hoax rate card promising sensationalised terrorism coverage
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The Sun attacked in hoax rate card promising sensationalised terrorism coverage

A fake "rate card" promoting The Sun's coverage of terrorism as an audience driver has been posted out to advertisers and journalists.

What should the ad industry be doing better to retain older talent?
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What should the ad industry be doing better to retain older talent?

An article in Campaign by creative director Madeleine Morris on being made redundant in her fifties clearly struck a chord with Campaign readers.

Kellogg's falls foul of TV junk food rules with ad for 'healthier' Coco Pops Granola
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Kellogg's falls foul of TV junk food rules with ad for 'healthier' Coco Pops Granola

Kellogg's has expressed disappointment after it was rapped by the Advertising Standards Authority for targeting a junk food ads at children - despite the ad in question featuring a product not classed as high in fat, salt and sugar.

Strongly positive Lloyds Bank survey calls Noel Edmonds' research into question
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Strongly positive Lloyds Bank survey calls Noel Edmonds' research into question

A recent survey on Lloyds, commissioned by Noel Edmonds, may not give an accurate picture of public sentiment towards the bank, alternative research suggests.

Holland & Barrett's new CMO: 'this is such a genuine story - it's not bought or fabricated at all'
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Holland & Barrett's new CMO: 'this is such a genuine story - it's not bought or fabricated at all'

Holland & Barrett is talking up the credentials of its manuka honey in the first campaign from the brand under recently appointed chief marketing officer Caroline Hipperson.