Lager has become "unloved", Camden Town Brewery founder Jasper Cuppaidge said, as the brand begins spreading the word about flagship product Camden Hells beyond London.
Procter & Gamble said its $4.2bn (£3.0bn) acquisition of German firm Merck's consumer health division was about allowing it to respond to the changing demands of an ageing world.
Selfridges is launching its first film ad campaign for more than 40 years with a 60-second film running in cinemas in London, Birmingham and Manchester.
Snapchat is now allowing advertisers to add a button to their Lens with which users can open a website, play a video or install an app, while staying within Snapchat.
Marks & Spencer's top marketer, Patrick Bousquet-Chavanne, will leave the retailer at the end of May, after it fully separates the marketing for its two businesses.
Samsung Italy is aiming to support inclusive employment with the creation of PizzAut, a concept restaurant designed to provide a working environment suited to people with autism.
Now TV planted a highly realistic robot in a London pub to promote the second series of HBO drama Westworld.
Tenzing, the Himalayan-inspired energy drink created by Red Bull's former European marketing director, Huib van Bockel, has launched its debut above-the-line campaign.
Former Shortlist editor Martin Robinson has launched The Book of Man, a digital platform that seeks to move past what he called the "impossible ideals of being a man".
Volkswagen is carrying out an extensive rethink of its marketing approach as the brand prepares for a world dominated by electric vehicles and new approaches to car usage.
Volkswagen is seeking to create a series of regional agency "powerhouses" as part of a new long-term marketing strategy announced today by chief marketing officer Jochen Sengpiehl.
Coca-Cola is refusing to back down on its support for Coca-Cola Classic, one of its few remaining products to incur the soft-drinks levy, which came into force this month, having put itself into a strong position to minimise the impact of the tax.
Sir Martin Sorrell's resignation as chief executive of WPP could lead to a break-up of the company and spark other major changes to the shape of the industry, according to analysts.
Marketing Agency Action Group, a company formed by two former chairmen of the Marketing Agencies Association, has acquired the assets and intellectual properties of the trade body, which went into administration last month.
It's a big brand in the UK, but in its new global campaign Strongbow faces the challenge of talking to people in countries where cider barely exists.
The National Lottery will return to primetime Saturday night TV from this weekend - but this time on the UK's biggest commercial broadcaster, Camelot has announced.
The decision to upscale Tesco's own brand range was motivated as much by how customers felt that Tesco saw them as by how shoppers perceived the products, chief customer officer Alessandra Bellini has revealed.
If Lloyds had a horse for every problem with this ad, they'd have this ad.
Tesco chose to ramp up its advertising spend last year after measures of the brand's public perception improved considerably, chief executive Dave Lewis has said.
Tesco increased the amount it spent on "traditional" media by more than two-thirds last year, data from Ebiquity shows.