Gemma Charles

Deputy editor

Gemma is a deputy editor at Campaign. Contact her at gemma.charles@haymarket.com or 020 8267 4216. 

Bravery, storytelling and taking action: When Kate Mosse met Diageo's Syl Saller
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Bravery, storytelling and taking action: When Kate Mosse met Diageo's Syl Saller

Diageo chief marketing officer Syl Saller engaged her friend Labyrinth author Kate Mosse in an inspiring and revealing conversation last week, hosted by the Marketing Society of which Saller is president. Held at London's Bloomsbury House, Mosse, who is also the creator of the Women's Prize for Fiction, left many in the room wanting to make a positive change in their lives and, in some cases, even pen their first novel.

AMV BBDO and Adam & Eve/DDB nab Cannes Lions golds in Sustainable Development Goals
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AMV BBDO and Adam & Eve/DDB nab Cannes Lions golds in Sustainable Development Goals

Abbott Mead Vickers BBDO and Adam & Eve/DDB have each won a gold in the Sustainable Development Goals category at Cannes.

MediaCom wins Cannes network accolade and takes Grand Prix for Tesco 'Food love stories'
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MediaCom wins Cannes network accolade and takes Grand Prix for Tesco 'Food love stories'

MediaCom and Bartle Bogle Hegarty London have won the Grand Prix in the Media Lions category for Tesco's "Food love stories" and, in what was a strong day for MediaCom, the WPP agency brand was also named the Cannes Lions Media Network of the Year for 2018.

Adam & Eve/DDB nabs Cannes Lions gold and bronze in Entertainment for Fifa 18
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Adam & Eve/DDB nabs Cannes Lions gold and bronze in Entertainment for Fifa 18

Adam & Eve/DDB was one of just a handful of UK outfits to make a mark in the Entertainment category at Cannes Lions.

AMV BBDO scoops Design Grand Prix at Cannes for 'Trash Isles'
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AMV BBDO scoops Design Grand Prix at Cannes for 'Trash Isles'

Abbott Mead Vickers BBDO has won the Cannes Lions Design Grand Prix for its "Trash Isles" work for Plastic Oceans and LadBible.

Does the Asda/Saatchi split offer lessons about bringing media and creative together?
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Does the Asda/Saatchi split offer lessons about bringing media and creative together?

Asda's decision to switch its ad account out of Saatchi & Saatchi London into Abbott Mead Vickers BBDO raised industry eyebrows last week.

Government plans 140 campaigns including Brexit deal 'reassurance' drive
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Government plans 140 campaigns including Brexit deal 'reassurance' drive

A public information Brexit campaign to "reassure people" that the government is getting "the best exit deal for the UK" is one of 143 campaigns planned for 2018/19 with a total spend of £300m.

Turkey of the week: Nivea's hair-raising ad is anything but smooth
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Turkey of the week: Nivea's hair-raising ad is anything but smooth

Gemma Charles is unimpressed by this Nivea Men's ad for a body shaving range, of all things.

'Blood normal' global marketer on busting period taboos and ditching 'mysterious blue liquid'
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'Blood normal' global marketer on busting period taboos and ditching 'mysterious blue liquid'

The marketer behind the much-lauded "Blood normal" campaign for Bodyform opened up at Advertising Week Europe on the new direction the brand has taken to fight taboos around periods.

ITV's chief McCall bangs the drum for TV at ISBA
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ITV's chief McCall bangs the drum for TV at ISBA

ITV chief executive Carolyn McCall used her address at the ISBA conference to make a strong case for the benefits of TV advertising.

SheSays launches International Women's Day creative competition
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SheSays launches International Women's Day creative competition

SheSays is launching an International Women's Day open brief aimed at promoting the organisation and getting exposure for female creatives.

Mini Electric appoints Droga5 London for global ad launch
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Mini Electric appoints Droga5 London for global ad launch

Droga5 London has been appointed to handle the global launch advertising for Mini Electric, following a competitive pitch.

TfL's Chris Macleod scoops new customer director role
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TfL's Chris Macleod scoops new customer director role

Transport for London's top marketer Chris Macleod has taken on the newly-created role of customer director as part of the body's aim to improve its service for customers.

Facebook unveils major shift away from brand and media posts
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Facebook unveils major shift away from brand and media posts

Facebook is overhauling how its news feed works to make posts from businesses, brands and media less prominent.

Barclaycard rolls out '31 day challenge' campaign
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Barclaycard rolls out '31 day challenge' campaign

Barclaycard is launching the "Barclaycard 31 day challenge" to encourage consumers to try something new every day for the month of January.

Aesop nabs Oliver creative chief Brian Cooper
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Aesop nabs Oliver creative chief Brian Cooper

Aesop has unveiled Oliver Group chief creative officer Brian Cooper as its next creative leader.

SheSays unveils its 2018 president
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SheSays unveils its 2018 president

Senior freelance creative Fabiana Xavier has been elected as the next president of SheSays.

Marks & Spencer Christmas ad teaser features Paddington Bear and Angela Rippon
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Marks & Spencer Christmas ad teaser features Paddington Bear and Angela Rippon

Marks & Spencer has released a teaser for its 2017 Christmas ad, starring former newsreader Angela Rippon, that features a fleeting glimpse of Paddington Bear.

What does it take to be a media agency leader now?
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What does it take to be a media agency leader now?

The media industry has been left reeling by a number of high-profile departures.

Plans for a socialist Uber and Deliveroo revealed by Labour
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Plans for a socialist Uber and Deliveroo revealed by Labour

A Labour government would back tech innovations that were owned by the people who worked for them.