Yasmin Arrigo

Editor-in-chief

Yasmin Arrigo is editor-in-chief of Event and has reported on events, travel and marketing for ten years at Haymarket Media Group. 

Cadbury Creme Egg partners Booking.com for white egg hunt
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Cadbury Creme Egg partners Booking.com for white egg hunt

Confectionery brand hacks travel site to leave Creme Egg-themed hotel listing.

Cadbury Creme Egg hacks other brands' ads for return of hunting season
Pantone Color of the Year: Adland's take on Living Coral
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Pantone Color of the Year: Adland's take on Living Coral

We ask creatives to share their thoughts on this year's pick.

Secret Cinema to recreate James Bond classic
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Secret Cinema to recreate James Bond classic

The immersive cinema brand will reveal the world of the iconic British spy in May 2019.

Turkey of the Week: Rak-su's Coca-Cola remix tastes flat
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Turkey of the Week: Rak-su's Coca-Cola remix tastes flat

Coke continues its 2018 theme with yet another dubious take on an iconic ad.

8 best experience stores of 2018
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8 best experience stores of 2018

In another tough year for the high street, these activations champion the rise of experiential design.

Google's 'Curiosity Rooms' aim to inspire experience-savvy Londoners
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Google's 'Curiosity Rooms' aim to inspire experience-savvy Londoners

Brand brings five weeks of events to the heart of Piccadilly Circus.

Turkey of the Week: Louis Walsh and co are lacking the elf factor
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Turkey of the Week: Louis Walsh and co are lacking the elf factor

It's small, it's irritating and it has no sartorial flair whatsoever. No Louis Walsh, I don't mean you, I mean that elf you've somehow been convinced to flog.

Goodbye, Slice: alumni remember challenger agency
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Goodbye, Slice: alumni remember challenger agency

A fond farewell to the agency from those who knew it well.

Converse creates Chuck Stop coffee shop for sneaker drop
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Converse creates Chuck Stop coffee shop for sneaker drop

The footwear company launched a pop-up to reward the sneaker community.

How Hotpoint turned to Jamie Oliver for food waste mission
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How Hotpoint turned to Jamie Oliver for food waste mission

The home appliances brand joined forces with the celebrity chef for the finale of its Fresh Thinking for Forgotten Food campaign

Hindmarch and Beckham dominate London Fashion Week experiences
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Hindmarch and Beckham dominate London Fashion Week experiences

LFW comes to a close following four days of thrilling firsts for the global fashion audience.

Google Doodle turns 20: birthday greetings from adland
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Google Doodle turns 20: birthday greetings from adland

Five agencies design their anniversary messages as Google's iconic Doodle comes of age.

Has Secret Cinema's first festival foray paid off?
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Has Secret Cinema's first festival foray paid off?

Yasmin Arrigo sneaks off to a secret location for the launch of the company's largest production to date.

How Hotpoint, BA and Next are targeting the next generation at Camp Bestival
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How Hotpoint, BA and Next are targeting the next generation at Camp Bestival

Camp Bestival, the Bestival offshoot aimed at families, is now firmly established as a festival in its own right - and big brands are determined to get in on the action.

Undercurrent connects to form Current Collective
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Undercurrent connects to form Current Collective

Undercurrent, the brand experience agency, has joined forces with sister agencies to bring its experiential, content, delivery and staffing offering under one umbrella.

House of Vans launches first UK festival experience at Bestival
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House of Vans launches first UK festival experience at Bestival

The London-based space based on sports brand Vans will showcase creativity at Bestival's 15th anniversary at Lulworth Estate, Devon.

Hunter takes to the skies with world's first flying welly
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Hunter takes to the skies with world's first flying welly

The British heritage brand has launched its largest experiential campaign to date by flying a giant wellington boot shaped hot air balloon on a global tour.

Cadbury turns fans into inventors for biggest digital campaign
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Cadbury turns fans into inventors for biggest digital campaign

The Mondelez confectionary brand has launched a month-long campaign to get fans to create their own Dairy Milk bar.

Dare to dream? What World Cup success would mean for England players and their brand deals
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Dare to dream? What World Cup success would mean for England players and their brand deals

As the England team progresses, sports marketing experts analyse the potentially lucrative sponsorship deals for players and teams as the Fifa World Cup 2018 nears fever pitch