Yasmin Arrigo

Editor-in-chief

Yasmin Arrigo is editor-in-chief of Event and has reported on events, travel and marketing for ten years at Haymarket Media Group. 

Converse pop-up celebrates new collaboration
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Converse pop-up celebrates new collaboration

Shoe brand partners London retailer Browns for two-day retail experience.

Copa90 announces exhibition for World Cup clubhouses
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Copa90 announces exhibition for World Cup clubhouses

Artworks of 50 players were commissioned ahead of this summer's Women's World Cup.

Thank you for the music, Red Bull
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Thank you for the music, Red Bull

Experience creators applaud the brand as a pioneer of authentic music experiences as the 21-year-old music academy prepares to close this year.

Co-op reveals biggest festival presence to date
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Co-op reveals biggest festival presence to date

Retailer announced plans to deliver activations at seven events over summer.

Jagermeister returns to All Points East
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Jagermeister returns to All Points East

'JägerHaus' is back at AEG Live's 10-day festival in May.

Dear KFC, Colonel Sanders is not a DJ
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Dear KFC, Colonel Sanders is not a DJ

Brand experience creators call out KFC for its activation at Ultra Music Festival in Miami.

The O2 turns into The O3 for Drake's residency
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The O2 turns into The O3 for Drake's residency

London venue honours Canadian rapper's lyrics by temporarily changing signage.

And the beat goes on: Flat Eric at 20
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And the beat goes on: Flat Eric at 20

Adland comes up with new stories for the yellow puppet...

Cadbury updates Freddo Treasures campaign following backlash
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Cadbury updates Freddo Treasures campaign following backlash

Confectionery brand pulls references to digging near historic sites after complaints from archaeologists.

Socially engaged and TV loyal: inside the mind of the modern football fan
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Socially engaged and TV loyal: inside the mind of the modern football fan

Copa 90's extensive study of 16- to 24-year-old fans across the world unearths some interesting opportunities for brands looking to enhance their football strategies.

Cadbury Creme Egg partners Honda and Google for egg hunt
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Cadbury Creme Egg partners Honda and Google for egg hunt

The confectionery giant has launched an interactive egg hunt at Waterloo Station.

Boots UK partners Glamour Festival to showcase new retail experience
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Boots UK partners Glamour Festival to showcase new retail experience

The retailer's 12-month partnership with Glamour will come to life this weekend with the first of two shows

Ten creative trailblazers you need to know
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Ten creative trailblazers you need to know

In celebration of International Women's Day 2019, Campaign has chosen 10 creators to spotlight from The Dots' annual creative trailblazers list.

Pick of the Week: All aboard the Good Ship Ikea
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Pick of the Week: All aboard the Good Ship Ikea

This playful activation delivers both a serious message and tangible results as it sails along.

Meet The O2's chief experience creator
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Meet The O2's chief experience creator

AEG Europe's entertainment venue has a new vice-president and general manager at the helm aiming world-leading experiences

Farewell Karl: creatives remember Lagerfeld's boldest catwalk moments
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Farewell Karl: creatives remember Lagerfeld's boldest catwalk moments

Brand experience and event creators pay tribute to the master of the catwalk, Karl Lagerfeld, who died in Paris yesterday.

7 London Fashion Week experiences to watch
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7 London Fashion Week experiences to watch

This season's London Fashion Week aims to get both the public and the industry celebrating creativity through experiences.

Three delivers 5G mixed-reality catwalk at London Fashion Week
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Three delivers 5G mixed-reality catwalk at London Fashion Week

Mobile operator has installed a 5G-enabled catwalk to showcase the future of fashion.

Pick of the Week: Coca-Cola scores with Premier League ad
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Pick of the Week: Coca-Cola scores with Premier League ad

The ad by M&C Saatchi is a glorious tribute to all fans of the beautiful game.

Ocean to launch eco label at London Fashion Week
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Ocean to launch eco label at London Fashion Week

Out-of-home media company will partner Vin & Omi to create vinyl accessories line.