Yasmin Arrigo


Yasmin Arrigo is editor-in-chief of Event and has reported on events, travel and marketing for ten years at Haymarket Media Group. 

Punchdrunk to develop AR video games with creator of Pokemon Go

Immersive theatre specialist and AR company will deliver gaming experiences.

Secret Cinema partners Haagen-Dazs and Goodwood for drive-in experience

Brand extends Häagen-Dazs partnership with drive-in cinema at circuit.

Glastonbury's Shangri-La creates VR music and arts festival Lost Horizon

Creators of legendary Shangri-La experience have revealed plans for fully interactive and multi-stage event.

Nike, Airbnb and other live experiences reimagined for socially distanced times

Campaign looks back on live experiences that could be adapted as lockdown restrictions ease.

Brands that embraced Ramadan during lockdown

In this most unusual Ramadan, which brands successfully delivered campaigns to engage with the holy month?

Adobe partners Live Nation for Marshmello challenge

Brands create fan contest to celebrate release of Be Kind.

Pick of the Week: Just Eat does it Doggystyle

Snoop Dogg proves to be a good pedigree for advertising in this comical spot.

Vogue delivers a virtual 'Moment with the Met'

Anna Wintour hosted virtual event in lieu of gala being postponed.

XYZ: from start-up to Creative Experience Agency of the Year

Agency founders discuss their evolution and aspirations.

What does Fortnite's Travis Scott event reveal about the future of entertainment?

Epic Games hosted rapper's new music debut in a stunning concert within Fortnite, viewed by millions of fans.

Secret Cinema partners Haagen-Dazs for immersive film nights

'Secret sofa' will kick off with The Grand Budapest Hotel.

Camp Bestival launches virtual festival for Easter

Team behind family festival will host stay-at-home sleepover with digital entertainment.

Dazed Media launches Alone Together campaign

Media company celebrates home-bound creative community.

A summer without festivals is an invitation for innovation

Please don't stop the music, experience creators across the UK implore.

Brixton Finishing School launches virtual learning during coronavirus

School that champions under-represented talent will provide digital lessons to overcome social distancing.

Introducing Campaign's Home School for mini creatives

A daily selection for adland's parents to share an ad break with their kids.

UK experiential industry reveals multimillion-pound losses due to coronavirus

Snap poll by Campaign highlights impact on UK experiential sector.

Keep calm and evolve your live experience

Brand experience agencies implore clients to modify rather than cancel their live plans.

Dazed delivers futuristic beauty pop-up at Selfridges

Beauty division of style magazine shows off beauty counter of future.

Inside Lego's 'House of Dots' with Camille Walala

French designer collaborated with Danish toy giant for launch of tile product.