Yasmin Arrigo

Editor-in-chief

Yasmin Arrigo is editor-in-chief of Event and has reported on events, travel and marketing for ten years at Haymarket Media Group. 

RIP Woodstock 50: why some festivals are best left in the past
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RIP Woodstock 50: why some festivals are best left in the past

The second summer of love simply wasn't to be, according to experience experts

Jabra appoints Wild Things to agency roster
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Jabra appoints Wild Things to agency roster

The Lucky Generals creative experience shop wins three-way pitch.

Next, Utilita and Kind among brand line-up at Camp Bestival
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Next, Utilita and Kind among brand line-up at Camp Bestival

Twelfth edition of festival delivers new brand experiences to engage families.

Amplify appoints Wild Things creative partner to lead new content division
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Amplify appoints Wild Things creative partner to lead new content division

Agency is launching content arm in line with international expansion.

Spotify collaborates with Saatchi Gallery for rave-culture retrospective
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Spotify collaborates with Saatchi Gallery for rave-culture retrospective

Streaming service has created listening stations within exhibition.

Netflix recreates Stranger Things' Scoops Ahoy ice-cream van for the UK
Stranger Things: 11 of the best brand collabs for series three
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Stranger Things: 11 of the best brand collabs for series three

A buoyant 4 July brand celebration is under way...

Magnum returns with London 'Pleasure store'
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Magnum returns with London 'Pleasure store'

Annual pop-up will offer programme of experiences across summer.

BrewDog takes 'Punk state' experience on European tour
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BrewDog takes 'Punk state' experience on European tour

Craft brewer takes touring truck to European cities to promote Punk IPA.

Snap, Spotify and Activision dominate experiences at Cannes Lions 2019
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Snap, Spotify and Activision dominate experiences at Cannes Lions 2019

Once again, tech and social media giants created experiences along the Croisette to engage with adland.

Extinction Rebellion disrupts Cannes Lions
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Extinction Rebellion disrupts Cannes Lions

Group staged sit-in protest during festival.

Rebel Vision marks launch with immersive Rolling Stones screening
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Rebel Vision marks launch with immersive Rolling Stones screening

Entertainment business will recreate band's Havana Moon concert.

Hunter creates 'Hunhouse' at Mighty Hoopla
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Hunter creates 'Hunhouse' at Mighty Hoopla

British brand partnered Brockwell Park festival as part of Pride campaign.

War of the Worlds reimagined in Andrew McGuinness' immersive production
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War of the Worlds reimagined in Andrew McGuinness' immersive production

A raft of creatives are backing DotDotDot London as the company's second show opens, with an aim to disrupt consumer experiences.

Secret Cinema partners Netflix for Stranger Things production
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Secret Cinema partners Netflix for Stranger Things production

This is immersive entertainment group's first TV adaptation

Huawei and Amex spearhead brand activity at All Points East
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Huawei and Amex spearhead brand activity at All Points East

Chinese consumer electronics brand among number of new partners for year two of festival.

Converse pop-up celebrates new collaboration
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Converse pop-up celebrates new collaboration

Shoe brand partners London retailer Browns for two-day retail experience.

Copa90 announces exhibition for World Cup clubhouses
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Copa90 announces exhibition for World Cup clubhouses

Artworks of 50 players were commissioned ahead of this summer's Women's World Cup.

Thank you for the music, Red Bull
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Thank you for the music, Red Bull

Experience creators applaud the brand as a pioneer of authentic music experiences as the 21-year-old music academy prepares to close this year.

Co-op reveals biggest festival presence to date
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Co-op reveals biggest festival presence to date

Retailer announced plans to deliver activations at seven events over summer.