Kathryn Luttner

Brand Editor
Under Armour declares its spokespeople are 'Unlike Any' others

Under Armour declares its spokespeople are 'Unlike Any' others

Droga5 develops a new campaign for the athletic apparel brand featuring Misty Copland, Natasha Hastings and others.

Tourism New Zealand taps Bryce Dallas Howard as its pitch woman

Tourism New Zealand taps Bryce Dallas Howard as its pitch woman

The country's marketing organization partners with National Geographic Travel Lab to create the agency's first video series

Haagen-Dazs taps Pharrell Williams and millennials for global ad campaign

Haagen-Dazs taps Pharrell Williams and millennials for global ad campaign

Saatchi & Saatchi London gives the ice cream brand a youthful vibe in a new spot titled "Everyday Made Extraordinary."

HP debuts its newest diversity video, admits it has 'room for improvement'

HP debuts its newest diversity video, admits it has 'room for improvement'

The brand's Chief Diversity Officer Lesley Slaton Brown talks about the company's hiring initiatives and its latest spot targeting women.

23andMe partners with 'Despicable Me 3' for first movie partnership

23andMe partners with 'Despicable Me 3' for first movie partnership

The genetics testing company helps Gru find his lost-lost brother in six-week marketing push.

Dove's body-shaped bottles backfire

Dove's body-shaped bottles backfire

The Unilever brand celebrated body diversity with limited edition packaging, but many consumers were insulted, not inspired, by the "Real Beauty" message.

Oreo invites consumers to dream up newest flavor

Oreo invites consumers to dream up newest flavor

The #MyOreoCreation Contest asks fans to submit their taste creations via social media for the chance to see their cookie hit shelves nationwide.

Audi built a moon rover for 'Alien: Covenant' that is actually going to the moon

Audi built a moon rover for 'Alien: Covenant' that is actually going to the moon

Unlike KFC, the German automaker has a plan for launching its product into space.

Why Coke, Citi, Mars and J. Crew are placing bets on hybrid CMOs

Why Coke, Citi, Mars and J. Crew are placing bets on hybrid CMOs

An era of slow growth and digital disruption has chief executives scrambling to show they're addressing the problem.

Citi combines global consumer marketing and entertainment teams under new CMO

Citi combines global consumer marketing and entertainment teams under new CMO

Jennifer Breithaupt, head of global entertainment, adds consumer marketing to her role

Intel CMO Steve Fund on drones, in-house agencies and evolving a brand with a legendary 'bong'

Intel CMO Steve Fund on drones, in-house agencies and evolving a brand with a legendary 'bong'

"If we think we can do it better, cheaper or faster internally, we will."

Super Bowl 2017 ads were the least shared in six years, study says

Super Bowl 2017 ads were the least shared in six years, study says

Budweiser topped social media shares, but Unruly finds most viewers felt ad quality was poor.

Kodak returns to profitability by turning to print and a little-seen Web series

Kodak returns to profitability by turning to print and a little-seen Web series

How a former blue-chip marketer is finding a new kind of success playing small ball online.

Exclusive: Virgin Atlantic sees a 'Bright Side of Brexit' in darkly funny campaign

Exclusive: Virgin Atlantic sees a 'Bright Side of Brexit' in darkly funny campaign

Figliulo&Partners helps the airline take advantage of a battered British pound.

Who's behind those bizarre Nike spoof ads? Surprise: It's Nike.

Who's behind those bizarre Nike spoof ads? Surprise: It's Nike.

To celebrate the anniversary of the Air Max 1, the brand recruited artists Ava Nirui and Alex Lee to produce some enigmatic creative.

Apple picks a 'Sticker Fight' for iPhone 7

Apple picks a 'Sticker Fight' for iPhone 7

Instead of throwing food or punches, the marketer launches pop culture references.

Nike Women challenges female stereotypes on a global scale

Nike Women challenges female stereotypes on a global scale

For International Women's Day, Wieden+Kennedy Amsterdam urges girls to "Believe in More."

Exclusive: Samsung awards a different kind of filmmaker during the Oscars

Exclusive: Samsung awards a different kind of filmmaker during the Oscars

The brand taps YouTuber Casey Neistat to give an acceptance speech for the selfie stick generation.

Fiat Chrysler's Olivier François doesn't expect agencies to do his job

Fiat Chrysler's Olivier François doesn't expect agencies to do his job

"My expectation is they feed me with inspiring ingredients, and I take things from there."

Marketing VP sues VR startup Magic Leap for gender discrimination

Marketing VP sues VR startup Magic Leap for gender discrimination

Tech professionals were warned to stay away from "the Three Os: Orientals, Old People and Ovaries," alleges the suit.