The 20th edition of Haymarket's annual event to celebrate excellence in brand experiences has sold out.
MCI, the global events network, has launched a UK experiential agency headed by Kim Myhre, former managing director at FreemanXP.
Flagship stores are becoming the beacon of the brand experience on a high street near you.
Three experience agencies share their dream brand collaboration and how they would deliver the live activation
Yahoo Style, an Oath brand, has kicked off its year long partnership with the British Fashion Council with a mission to provide an alternative front row experience to their users through live streaming and events.
Dr. Martens has created a roadside movable music experience for its inaugural UK Stand for Something tour.
The top ten player influencers in the Premier League, ranked by We Are Social.
These are the football clubs scoring the best engagement rates across Twitter and Facebook, according to We Are Social.
Yasmin Arrigo is charmed by BT Sport's fast-paced tale that transports viewers through a series of sporting moments.
The multi-million transfer fee has considerable ramifications for both PSG and the player. Sponsorship, licensing and sports marketing experts analyse the world-record football transaction.
Yasmin Arrigo can't get enough of Asics UK's execution of its "I move me" rebrand campaign.
Senior vice president (SVP) and managing director of FreemanXP EMEA has left the agency after three years.
As the IPM develops a standardised measure for brand experiences, we look at the challenges of rating the effectiveness of campaigns.
Our pick of the best new agencies making a splash in the experiential world.
The IPM is asking agencies to take part in the benchmarking test period for its new experiential measurement scheme.
As we enter the age of experiences, how will brand activations evolve? Six experts predict the future of experiential.
What does the future hold for experiential? Brand and agency experts discuss the major trends, challenges and opportunities that lie ahead.
Respondents to this year's Brand Experience Report welcome the age of experiences and embrace wider integration.
Sonos has partnered with creative agency Amplify and Abbey Road Studios to launch wireless home cinema speaker Playbase, with a campaign targeting up and coming filmmakers.
Disneyland Paris will host Electroland, its first electro concert, within the theme park this July.