Yasmin Arrigo

Digital director

Yasmin is digital director at Campaign. Contact her at yasmin.arrigo@haymarket.com or 020 8267 4362.

Image of an office meeting taken from above

ADHD in adland: bringing out the power of different thinkers

The advertising industry can (and should) be the perfect fit for those who see the world differently.

Image from Moncler show at London Fashion Week 2023

Redefining the runway: how luxury brands embraced the LFW experience

Experience and creative collabs have become favoured stratagems for the luxury sector during the cost-of-living crisis.

Bella Hadid spray dress, GettyImages

Basking in the fashion spotlight: how #ParisFashionWeek delivered an enviable experience

From viral moments to actively championing conversations around inclusion, Paris Fashion Week was filled with innovation and energy.

Ad for Secret Cinema's immersive Guardians of the Galaxy experience earlier this year

What the Secret Cinema deal means for the future of immersive entertainment

Secret Cinema’s growth trajectory is set to be supercharged by its recent deal with New York-based TodayTix, so what lies ahead?

Amplify: young men on masculinity

Body-shaming brands and the male mental health crisis

While some ads that feature female models have been blasted for encouraging unhealthy body ideals, somehow those for young men have passed largely under the radar.

Punchdrunk to develop AR video games with creator of Pokemon Go

Immersive theatre specialist and AR company will deliver gaming experiences.

Secret Cinema partners Haagen-Dazs and Goodwood for drive-in experience

Brand extends Häagen-Dazs partnership with drive-in cinema at circuit.

Glastonbury's Shangri-La creates VR music and arts festival Lost Horizon

Creators of legendary Shangri-La experience have revealed plans for fully interactive and multi-stage event.

Nike, Airbnb and other live experiences reimagined for socially distanced times

Campaign looks back on live experiences that could be adapted as lockdown restrictions ease.

Brands that embraced Ramadan during lockdown

In this most unusual Ramadan, which brands successfully delivered campaigns to engage with the holy month?

Adobe partners Live Nation for Marshmello challenge

Brands create fan contest to celebrate release of Be Kind.

Pick of the Week: Just Eat does it Doggystyle

Snoop Dogg proves to be a good pedigree for advertising in this comical spot.

Vogue delivers a virtual 'Moment with the Met'

Anna Wintour hosted virtual event in lieu of gala being postponed.

XYZ: from start-up to Creative Experience Agency of the Year

Agency founders discuss their evolution and aspirations.

What does Fortnite's Travis Scott event reveal about the future of entertainment?

Epic Games hosted rapper's new music debut in a stunning concert within Fortnite, viewed by millions of fans.

Secret Cinema partners Haagen-Dazs for immersive film nights

'Secret sofa' will kick off with The Grand Budapest Hotel.

Camp Bestival launches virtual festival for Easter

Team behind family festival will host stay-at-home sleepover with digital entertainment.

Dazed Media launches Alone Together campaign

Media company celebrates home-bound creative community.

A summer without festivals is an invitation for innovation

Please don't stop the music, experience creators across the UK implore.

Brixton Finishing School launches virtual learning during coronavirus

School that champions under-represented talent will provide digital lessons to overcome social distancing.