Yasmin Arrigo

Head of audience engagement
Puma apologises for terms used in House of Hustle event
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Puma apologises for terms used in House of Hustle event

Puma has apologised for using terms associated with drug culture following backlash after an event that took place in London last week.

Puma accused of glamorising drug culture following House of Hustle event
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Puma accused of glamorising drug culture following House of Hustle event

Puma has been accused by social media users of glamorising drug dealing following its House of Hustle event on 5 April.

Secret Cinema's Fabien Riggall on a decade of creating new worlds
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Secret Cinema's Fabien Riggall on a decade of creating new worlds

The immersive cinema brand's founder and creative director tells Yasmin Arrigo why brands should pay close attention to the growing importance of live experiences, and his vision for the future of Secret Cinema

Mayor of London office launches #LondonUnited to remember 2017 attacks
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Mayor of London office launches #LondonUnited to remember 2017 attacks

The Mayor of London, Sadiq Khan, has unveiled plans to mark the anniversaries of the 2017 terrorist attacks at Westminster, London Bridge, Finsbury Park and Parsons Green.

Oreo plans for largest European activation with Elvis
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Oreo plans for largest European activation with Elvis

Oreo, the Mondelez International biscuit brand, is set to deliver its biggest brand activation in Europe next year spanning 20 countries.

How Chanel's forest catwalk could have avoided the sustainability furore
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How Chanel's forest catwalk could have avoided the sustainability furore

When the cavernous Grand Palais on the Champs-Elysees opened its doors for one of the most celebrated shows of Paris Fashion Week, the audience for the Chanel Fall Winter show walked in to a strikingly lifelike autumnal forest, imagined by Karl Lagerfeld and designed as an "ode to nature".

O2 entrance comes to life for '#Followtherabbit' campaign
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O2 entrance comes to life for '#Followtherabbit' campaign

O2 has turned the entrance to its flagship venue into a neon blue light installation where customers are being encouraged to "follow the rabbit".

Pick of the week: Anya Hindmarch's Chubby Hearts delivers unexpected joy
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Pick of the week: Anya Hindmarch's Chubby Hearts delivers unexpected joy

The scale of this very simple, yet utterly heartfelt of surprises is to be applauded.

Sam Oxley appointed MD at Produce UK
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Sam Oxley appointed MD at Produce UK

Produce UK, the experiential and placemaking agency, has appointed Sam Oxley as managing director.

London Fashion Week puts experiences at the heart of the show
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London Fashion Week puts experiences at the heart of the show

From giant chubby hearts to a Powerpuff skate park, Yasmin Arrigo explores how brands have embraced this season's #LFW18 live offering

How the end of F1's grid girls marks a wave of change for sporting events suppliers
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How the end of F1's grid girls marks a wave of change for sporting events suppliers

Events suppliers are being forced to review their business plans after Formula One announced the end of using 'grid girls'.

Urban Nerds launches event to fund cultural bursaries for upcoming marketers
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Urban Nerds launches event to fund cultural bursaries for upcoming marketers

Urban Nerds, the youth and culture marketing agency, is set to hold a not-for-profit event in March to inspire the next generation of brand marketers.

How staying independent helped RPM adapt across the decades
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How staying independent helped RPM adapt across the decades

From humble beginnings in a cowshed, RPM's chiefs reflect on 25 years of creating experiences and staying independent.

Meet Hyundai's brand experience driving force
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Meet Hyundai's brand experience driving force

This year's Power 100 Next Generation includes a brand experience lead looking to create meaningful live moments.

From masculinity undone to conceptual realism, how Getty Images aims to influence storytelling in 2018
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From masculinity undone to conceptual realism, how Getty Images aims to influence storytelling in 2018

Multiculturalism, LGBTQ representation and mental health awareness are the global search terms posting the sharpest increases from brand and agency customers of Getty Images.

Cadbury launches Creme Egg Camp
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Cadbury launches Creme Egg Camp

The confectioner has announced a campsite hideaway in East London, launching this Friday.

Lucasfilm unveils hyper reality Star Wars experience
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Lucasfilm unveils hyper reality Star Wars experience

Lucasfilm's immersive entertainment division ILMxLAB and The Void have opened a first-of-its-kind hyper reality experience in London.

Behind Lumiere London's mission to light up 2018's dreariest weekend
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Behind Lumiere London's mission to light up 2018's dreariest weekend

From flamingos to musical seesaws, the Northern Lights and an underwater world, the second edition of Lumiere London aims to brighten up the capital - but how have the creators of the event adapted its award-winning formula?

How brands can embrace Pantone's Colour of the Year 2018
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How brands can embrace Pantone's Colour of the Year 2018

The colour institute has released its annual Colour of the Year, but will brands adopt its vibrant tone?

Why Nike Strike Night is the experience we all wish we'd created
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Why Nike Strike Night is the experience we all wish we'd created

Dubbed Fight Club for football by lead agency XYZ, Nike took a secret event in London and turned the on-pitch action into a cultural moment.