Secret Cinema is bringing Baz Luhrmann's adaptation of Romeo and Juliet to life for an estimated audience of 5,000.
Puma has apologised for using terms associated with drug culture following backlash after an event that took place in London last week.
Puma has been accused by social media users of glamorising drug dealing following its House of Hustle event on 5 April.
The immersive cinema brand's founder and creative director tells Yasmin Arrigo why brands should pay close attention to the growing importance of live experiences, and his vision for the future of Secret Cinema
The Mayor of London, Sadiq Khan, has unveiled plans to mark the anniversaries of the 2017 terrorist attacks at Westminster, London Bridge, Finsbury Park and Parsons Green.
Oreo, the Mondelez International biscuit brand, is set to deliver its biggest brand activation in Europe next year spanning 20 countries.
When the cavernous Grand Palais on the Champs-Elysees opened its doors for one of the most celebrated shows of Paris Fashion Week, the audience for the Chanel Fall Winter show walked in to a strikingly lifelike autumnal forest, imagined by Karl Lagerfeld and designed as an "ode to nature".
O2 has turned the entrance to its flagship venue into a neon blue light installation where customers are being encouraged to "follow the rabbit".
The scale of this very simple, yet utterly heartfelt of surprises is to be applauded.
Produce UK, the experiential and placemaking agency, has appointed Sam Oxley as managing director.
From giant chubby hearts to a Powerpuff skate park, Yasmin Arrigo explores how brands have embraced this season's #LFW18 live offering
Events suppliers are being forced to review their business plans after Formula One announced the end of using 'grid girls'.
Urban Nerds, the youth and culture marketing agency, is set to hold a not-for-profit event in March to inspire the next generation of brand marketers.
From humble beginnings in a cowshed, RPM's chiefs reflect on 25 years of creating experiences and staying independent.
This year's Power 100 Next Generation includes a brand experience lead looking to create meaningful live moments.
From masculinity undone to conceptual realism, how Getty Images aims to influence storytelling in 2018
Multiculturalism, LGBTQ representation and mental health awareness are the global search terms posting the sharpest increases from brand and agency customers of Getty Images.
The confectioner has announced a campsite hideaway in East London, launching this Friday.
Lucasfilm's immersive entertainment division ILMxLAB and The Void have opened a first-of-its-kind hyper reality experience in London.
From flamingos to musical seesaws, the Northern Lights and an underwater world, the second edition of Lumiere London aims to brighten up the capital - but how have the creators of the event adapted its award-winning formula?
The colour institute has released its annual Colour of the Year, but will brands adopt its vibrant tone?