This playful activation delivers both a serious message and tangible results as it sails along.
AEG Europe's entertainment venue has a new vice-president and general manager at the helm aiming world-leading experiences
Brand experience and event creators pay tribute to the master of the catwalk, Karl Lagerfeld, who died in Paris yesterday.
This season's London Fashion Week aims to get both the public and the industry celebrating creativity through experiences.
Mobile operator has installed a 5G-enabled catwalk to showcase the future of fashion.
The ad by M&C Saatchi is a glorious tribute to all fans of the beautiful game.
Out-of-home media company will partner Vin & Omi to create vinyl accessories line.
Confectionery brand created a Creme Egg-themed house as part of its annual 'Hunting season' campaign.
The beer brand will bring its annual pop-up to Covent Garden after London Fashion Week.
Stunt took place on the steps of St Paul's Cathedral.
Confectionery brand hacks travel site to leave Creme Egg-themed hotel listing.
New activity focuses on white variant
We ask creatives to share their thoughts on this year's pick.
The immersive cinema brand will reveal the world of the iconic British spy in May 2019.
Coke continues its 2018 theme with yet another dubious take on an iconic ad.
In another tough year for the high street, these activations champion the rise of experiential design.
Brand brings five weeks of events to the heart of Piccadilly Circus.
It's small, it's irritating and it has no sartorial flair whatsoever. No Louis Walsh, I don't mean you, I mean that elf you've somehow been convinced to flog.
A fond farewell to the agency from those who knew it well.
The footwear company launched a pop-up to reward the sneaker community.