LFW comes to a close following four days of thrilling firsts for the global fashion audience.
Five agencies design their anniversary messages as Google's iconic Doodle comes of age.
Yasmin Arrigo sneaks off to a secret location for the launch of the company's largest production to date.
Camp Bestival, the Bestival offshoot aimed at families, is now firmly established as a festival in its own right - and big brands are determined to get in on the action.
Undercurrent, the brand experience agency, has joined forces with sister agencies to bring its experiential, content, delivery and staffing offering under one umbrella.
The London-based space based on sports brand Vans will showcase creativity at Bestival's 15th anniversary at Lulworth Estate, Devon.
The British heritage brand has launched its largest experiential campaign to date by flying a giant wellington boot shaped hot air balloon on a global tour.
The Mondelez confectionary brand has launched a month-long campaign to get fans to create their own Dairy Milk bar.
As the England team progresses, sports marketing experts analyse the potentially lucrative sponsorship deals for players and teams as the Fifa World Cup 2018 nears fever pitch
The brand delivered the Adidas Creator Base, its most ambitious UK live experience to date, to engage London's football-obsessed youth.
The British heritage brand has delighted and grown its fanbase in the UK and overseas across the past 12 months by delivering creative experiential campaigns.
Brands are turning to longer-term experiences to engage their target audiences, Yasmin Arrigo reports.
YouTube is hosting a four-day house party at 180 The Strand celebrating British music and culture, following the UK launch of its streaming platform.
The 'Today at Apple' retail project delivered by the US inhouse team across Apple stores has won the Brand Experience and Activation Grand Prix at Cannes Lions.
AEG Presents pulled in a stellar line-up of brands for the launch of its All Points East music festival in London's Victoria Park, Yasmin Arrigo reports
Secret Cinema is bringing Baz Luhrmann's adaptation of Romeo and Juliet to life for an estimated audience of 5,000.
Puma has apologised for using terms associated with drug culture following backlash after an event that took place in London last week.
Puma has been accused by social media users of glamorising drug dealing following its House of Hustle event on 5 April.
The immersive cinema brand's founder and creative director tells Yasmin Arrigo why brands should pay close attention to the growing importance of live experiences, and his vision for the future of Secret Cinema
The Mayor of London, Sadiq Khan, has unveiled plans to mark the anniversaries of the 2017 terrorist attacks at Westminster, London Bridge, Finsbury Park and Parsons Green.