Yasmin Arrigo

Digital director

Yasmin is digital director at Campaign. Contact her at yasmin.arrigo@haymarket.com or 020 8267 4362.

Boiler Room CMO Stephen Mai leaves for Bali-based hospitality brand
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Boiler Room CMO Stephen Mai leaves for Bali-based hospitality brand

Mai joined music broadcaster in 2018 and was driving force behind streaming platform.

Wild Things delivers global OnePlus launch
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Wild Things delivers global OnePlus launch

Tech company unveils latest device at London's Magazine venue.

Pick of the Week: ITV's silent ad break is golden
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Pick of the Week: ITV's silent ad break is golden

The channel's "Britain get talking" campaign makes a bold statement without uttering a word.

When Banksy came to Croydon: a retail experience for modern times
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When Banksy came to Croydon: a retail experience for modern times

Artist chose Stormzy's home town for pop-up...

Krug delivers immersive sound experience at fairground event
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Krug delivers immersive sound experience at fairground event

Fourth edition of annual music festival is curated by Neneh Cherry.

Frame celebrates 10th anniversary by challenging 'gym monoculture'
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Frame celebrates 10th anniversary by challenging 'gym monoculture'

Campaign aims to challenge rise of health and fitness 'ideals'.

Funeral clouds over London Fashion Week
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Funeral clouds over London Fashion Week

How will the fashion spectacle evolve for the climate-conscious consumer?

Why Twitter launched a candy shop in Union Square
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Why Twitter launched a candy shop in Union Square

Social media brand brought the sweetest activation to NYC as part of its 'Twitter Is' campaign

Cheetos, Target and Uniqlo lead New York Fashion Week experiences
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Cheetos, Target and Uniqlo lead New York Fashion Week experiences

Pop-ups and installations appear across city as part of experience offering for NYFW.

Secret Cinema marks global debut with Casino Royale production in China
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Secret Cinema marks global debut with Casino Royale production in China

Immersive cinema brand will partner SMG Live.

RIP Woodstock 50: why some festivals are best left in the past
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RIP Woodstock 50: why some festivals are best left in the past

The second summer of love simply wasn't to be, according to experience experts

Jabra appoints Wild Things to agency roster
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Jabra appoints Wild Things to agency roster

The Lucky Generals creative experience shop wins three-way pitch.

Next, Utilita and Kind among brand line-up at Camp Bestival
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Next, Utilita and Kind among brand line-up at Camp Bestival

Twelfth edition of festival delivers new brand experiences to engage families.

Amplify appoints Wild Things creative partner to lead new content division
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Amplify appoints Wild Things creative partner to lead new content division

Agency is launching content arm in line with international expansion.

Spotify collaborates with Saatchi Gallery for rave-culture retrospective
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Spotify collaborates with Saatchi Gallery for rave-culture retrospective

Streaming service has created listening stations within exhibition.

Netflix recreates Stranger Things' Scoops Ahoy ice-cream van for the UK
Stranger Things: 11 of the best brand collabs for series three
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Stranger Things: 11 of the best brand collabs for series three

A buoyant 4 July brand celebration is under way...

Magnum returns with London 'Pleasure store'
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Magnum returns with London 'Pleasure store'

Annual pop-up will offer programme of experiences across summer.

BrewDog takes 'Punk state' experience on European tour
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BrewDog takes 'Punk state' experience on European tour

Craft brewer takes touring truck to European cities to promote Punk IPA.

Snap, Spotify and Activision dominate experiences at Cannes Lions 2019
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Snap, Spotify and Activision dominate experiences at Cannes Lions 2019

Once again, tech and social media giants created experiences along the Croisette to engage with adland.