Yasmin Arrigo

Head of audience engagement

Yasmin is head of audience engagement at Campaign. Contact her at yasmin.arrigo@haymarket.com or 020 8267 4362.

Pick of the Week: All aboard the Good Ship Ikea
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Pick of the Week: All aboard the Good Ship Ikea

This playful activation delivers both a serious message and tangible results as it sails along.

Meet The O2's chief experience creator
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Meet The O2's chief experience creator

AEG Europe's entertainment venue has a new vice-president and general manager at the helm aiming world-leading experiences

Farewell Karl: creatives remember Lagerfeld's boldest catwalk moments
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Farewell Karl: creatives remember Lagerfeld's boldest catwalk moments

Brand experience and event creators pay tribute to the master of the catwalk, Karl Lagerfeld, who died in Paris yesterday.

7 London Fashion Week experiences to watch
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7 London Fashion Week experiences to watch

This season's London Fashion Week aims to get both the public and the industry celebrating creativity through experiences.

Three delivers 5G mixed-reality catwalk at London Fashion Week
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Three delivers 5G mixed-reality catwalk at London Fashion Week

Mobile operator has installed a 5G-enabled catwalk to showcase the future of fashion.

Pick of the Week: Coca-Cola scores with Premier League ad
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Pick of the Week: Coca-Cola scores with Premier League ad

The ad by M&C Saatchi is a glorious tribute to all fans of the beautiful game.

Ocean to launch eco label at London Fashion Week
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Ocean to launch eco label at London Fashion Week

Out-of-home media company will partner Vin & Omi to create vinyl accessories line.

Inside Cadbury Creme Egg's 'Hunting house'
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Inside Cadbury Creme Egg's 'Hunting house'

Confectionery brand created a Creme Egg-themed house as part of its annual 'Hunting season' campaign.

House of Peroni returns to champion emerging fashion talent
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House of Peroni returns to champion emerging fashion talent

The beer brand will bring its annual pop-up to Covent Garden after London Fashion Week.

WaterAid installation highlights lives lost due to dirty water
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WaterAid installation highlights lives lost due to dirty water

Stunt took place on the steps of St Paul's Cathedral.

Cadbury Creme Egg partners Booking.com for white egg hunt
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Cadbury Creme Egg partners Booking.com for white egg hunt

Confectionery brand hacks travel site to leave Creme Egg-themed hotel listing.

Cadbury Creme Egg hacks other brands' ads for return of hunting season
Pantone Color of the Year: Adland's take on Living Coral
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Pantone Color of the Year: Adland's take on Living Coral

We ask creatives to share their thoughts on this year's pick.

Secret Cinema to recreate James Bond classic
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Secret Cinema to recreate James Bond classic

The immersive cinema brand will reveal the world of the iconic British spy in May 2019.

Turkey of the Week: Rak-su's Coca-Cola remix tastes flat
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Turkey of the Week: Rak-su's Coca-Cola remix tastes flat

Coke continues its 2018 theme with yet another dubious take on an iconic ad.

8 best experience stores of 2018
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8 best experience stores of 2018

In another tough year for the high street, these activations champion the rise of experiential design.

Google's 'Curiosity Rooms' aim to inspire experience-savvy Londoners
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Google's 'Curiosity Rooms' aim to inspire experience-savvy Londoners

Brand brings five weeks of events to the heart of Piccadilly Circus.

Turkey of the Week: Louis Walsh and co are lacking the elf factor
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Turkey of the Week: Louis Walsh and co are lacking the elf factor

It's small, it's irritating and it has no sartorial flair whatsoever. No Louis Walsh, I don't mean you, I mean that elf you've somehow been convinced to flog.

Goodbye, Slice: alumni remember challenger agency
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Goodbye, Slice: alumni remember challenger agency

A fond farewell to the agency from those who knew it well.

Converse creates Chuck Stop coffee shop for sneaker drop
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Converse creates Chuck Stop coffee shop for sneaker drop

The footwear company launched a pop-up to reward the sneaker community.