While Shazam may be best known for its music-recognition capabilities, the platform's AR-offering, which it launched in March, has been gaining momentum with advertisers.
A year-long research project involving Unilever, Nestlé, i2c, Nielsen, Nectar and the IAB UK has determined the impact of online display ads on sales.
By the end of 2017, advertisers are expected to spend an estimated £3.39bn on programmatic trading, up 23.5% from the previous 12 months, eMarketer estimates.
The Advertising Association, the DMA, Facebook, Twitter and a host of UK agencies and trade bodies have written to Brexit Secretary David Davis to support keeping the Information Commissioners Office on the EU data regulatory board.
Dentsu Aegis Network has defeated rival media agency holding groups to be named 2017's top new business performer, according to the latest report by research company Recma.
When asked what he thought about face recognition systems that existed before Apple launched Face-ID, the brand's chief marketer Phil Schiller commented: "They all stink".
NextTECHnow (NTN), Publicis' initiative that pairs its clients with start-ups, has achieved over 100 partnerships and generated in excess of £1.2m of investments for start-ups in the UK.
With rock-bottom prices, the rapidly expanding low-cost carrier from Budapest banks on digital experience to keep its customers coming back.
Graham Bednash, consumer marketing director for Google UK, returns as Chair of Judges for the 2018 round of the Campaign Tech Awards.
A study has found that channels certified by the Trustworth Accountability Group (TAG) had 83% less ad fraud than the broader industry average.
A survey of 100 UK marketers has found that only 28% expect their websites to be GDPR compliant by the 25 May deadline next year.
Cheil London has promoted Russell Schaller to the role of executive creative director, replacing Caitlin Ryan who is leaving to take a new role at Facebook.
It's been said time and again that women need to be seen and heard on stage more at events in order to inspire others.
When Paul Wright joined automated buying platform Iotec last year, only 20% of its workforce was female. Today, it's 35%.
Next year will be the start of the shift from marketing algorithms to AI, predicts Kantar Millward Brown.
Karmarama's "This is Belonging" campaign for the British Army took home the top prize at the DMA Awards 2017.
Bungie, Activision and AKQA are aiming to capitalise on the potential of voice for interactive gaming with an Alexa skill to accompany video game Destiny 2.
Amobee, the programmatic platform, is following in the footsteps of Google by offering a refund programme for clients in the event of fraud, such as invalid traffic, bot fraud and/or site fraud.
Facebook is opening a new London office by the end of 2018 that will let it expand to 2,300 people in the UK - an increase of 800 new jobs.
Magna Global expects adspend to grow by 5.2% to $535bn (£396.62bn) in 2018 thanks to the FIFA World Cup, Winter Olympics and the US mid-term elections.