Emily Tan

Global Technology Editor

Emily Tan is Campaign's Global Technology Editor.

She joined the London team in January 2017 from Campaign Asia, where she was Magazine Editor and, prior to that, Deputy Editor. 

Before signing on with Haymarket in 2011, she was a business writer with The Edge Malaysia.

Emily holds an Erasmus Mundus MA in journalism and media within globalisation, specialising in financial journalism.

You can contact her at emily.tan@haymarket.com

Eric Schmidt and Facebook's chief AI scientist believe Elon Musk is wrong about an AI-pocalypse
Share

Eric Schmidt and Facebook's chief AI scientist believe Elon Musk is wrong about an AI-pocalypse

Tesla founder and chief executive Elon Musk's belief that AI will doom mankind is just wrong, Eric Schmidt, technical advisor to Google parent Alphabet, has insisted.

P&G's Pritchard: Seize back control of data, reinvent marketing and stop 'annoying the hell out of people'
Share

P&G's Pritchard: Seize back control of data, reinvent marketing and stop 'annoying the hell out of people'

Procter & Gamble found that a large number of people were seeing its ads as often as 20 times a month, instead of the three-times a month it previously assumed.

Satya Nadella aims to make Microsoft the most ubiquitous AI platform for businesses
Share

Satya Nadella aims to make Microsoft the most ubiquitous AI platform for businesses

Microsoft's new sense of purpose is to democratise elite AI-technology, its chief executive Satya Nadella told VivaTech 2018.

Zuckerberg wants 'independent' appeals court to arbitrate Facebook content disputes
Share

Zuckerberg wants 'independent' appeals court to arbitrate Facebook content disputes

Despite facing heavy criticism over Facebook's management of the Cambridge Analytica crisis, its chief executive Mark Zuckerberg has been putting serious thought into formulating a system of governance for the social platform.

Why Dara Khosrowshahi left Expedia for 'broken' Uber and what he intends to do with it
Share

Why Dara Khosrowshahi left Expedia for 'broken' Uber and what he intends to do with it

"Why would you leave a successful company like Expedia, for a broken troubled one like Uber?" Publicis Groupe chairman, Maurice Levy asked Dara Khosrowshahi on stage at VivaTech.

Here's how Publicis Groupe's AI-powered solution Marcel will look and work
Share

Here's how Publicis Groupe's AI-powered solution Marcel will look and work

Publicis Groupe has unveiled its much-anticipated AI-powered platform Marcel at its VivaTech event this morning in Paris.

IBM to speak about its Blockchain project with Unilever at Campaign's Breakfast Briefing
Share

IBM to speak about its Blockchain project with Unilever at Campaign's Breakfast Briefing

We are pleased to announce that Campaign's Breakfast Briefing on Blockchain: Myth vs Reality will feature a presentation from IBM about its work with Unilever.

European Parliament wasted its chance to hold Facebook's Zuckerberg accountable
Share

European Parliament wasted its chance to hold Facebook's Zuckerberg accountable

While the questions the European Parliament put to Facebook chief executive Mark Zuckerberg were on the whole substantially more incisive than the ones asked by the US congress, the event's strange format undermined its effectiveness.

Emotion-reading AI company used by Cola-Cola and Mars raises £12m in funding
Share

Emotion-reading AI company used by Cola-Cola and Mars raises £12m in funding

Tech company Realeyes, which uses AI-powered software to help brands such as Coca-Cola and Mars gauge the impact of their marketing, has raised $16.2m (£12m) in funding.

Google Assistant's lead engineer to speak at Campaign Tech Awards
Share

Google Assistant's lead engineer to speak at Campaign Tech Awards

Campaign Tech Awards is proud to announce that the night's keynote speaker will be Behshad Behzadi, a distinguished engineer with Google and leader of the team focused on Google Assistant.

James Murphy: time for ad industry to 'barrel through' and make the best of Brexit
Share

James Murphy: time for ad industry to 'barrel through' and make the best of Brexit

No matter how or when Brexit is finally resolved, the industry needs to "barrel through" and make it work, James Murphy, founder and group chief executive of Adam & Eve/DDB urged at Media360.

Medialink's Manning: ad industry has gone too far down the 'maths route'
Share

Medialink's Manning: ad industry has gone too far down the 'maths route'

In the pursuit for more data, more numbers and more measurement, perhaps the industry has forgotten that it markets to people, not machines, Medialink's senior vice-president, Nick Manning warned at Media360.

Dark analytics: it's legal, but is it ethical?
Share

Dark analytics: it's legal, but is it ethical?

The examination of unstructured data to gain insight into the nuances of people's lives operates at the fringes of privacy safeguards, and it's all too easy for brands to step over the line from what's acceptable when targeting consumers to being downright creepy.

Agencies face 'meteor-meets-dinosaur' moment, TfL's Macleod warns
Share

Agencies face 'meteor-meets-dinosaur' moment, TfL's Macleod warns

Panellists at Media360 were divided on the future of agencies with some questioning their need to exist at all, but all agreed that change is necessary.

McDonald's: data is needed to fuel the symbiosis of long- and short-term branding
Share

McDonald's: data is needed to fuel the symbiosis of long- and short-term branding

McDonald's regards both short- and long-term branding as equally valuable to the brand but finding the right balance has been a long journey, the brand's vice-president of marketing and food development told Media360.

How Just Eat's branding took it from 'red-tastic' challenger to category leader in three years
Share

How Just Eat's branding took it from 'red-tastic' challenger to category leader in three years

When global chief marketing officer for Just Eat, Barnaby Dawe, joined in the start-up in 2015 the food delivery's marketing was like "the wild west".

Publishers must 'grow their own' amid fierce competition for digital talent
Share

Publishers must 'grow their own' amid fierce competition for digital talent

The race for digital talent is so competitive that for publishers must invest in training fresh graduates rather than directly compete against the likes of Facebook and Google, three media chiefs agreed.

Brands have a better chance of connecting with World Cup fans away from TV
Share

Brands have a better chance of connecting with World Cup fans away from TV

More than a quarter of UK fans will stop watching the World Cup on TV once their team is knocked out, but they will continue to keep tabs through other channels, a study by Oath has revealed.

How brands can keep their identity while using Alexa's voice
Share

How brands can keep their identity while using Alexa's voice

One of the challenges faced by brands looking to build a presence on Amazon's voice platform, Alexa, is the difficulty of creating a voice that isn't Alexa's.

Tom Goodwin: brands need to do more than 'gestural innovation' if they want to evolve
Share

Tom Goodwin: brands need to do more than 'gestural innovation' if they want to evolve

Too many large companies waste time making innovation gestures rather than actually innovating, Zenith's executive vice-president and head of innovation Tom Goodwin said.