Emily Tan

Global Technology Editor

Emily Tan is Campaign's Global Technology Editor.

She joined the London team in January 2017 from Campaign Asia, where she was Magazine Editor and, prior to that, Deputy Editor. 

Before signing on with Haymarket in 2011, she was a business writer with The Edge Malaysia.

Emily holds an Erasmus Mundus MA in journalism and media within globalisation, specialising in financial journalism.

You can contact her at emily.tan@haymarket.com

Twitter's ad revenue shoots up 28% driven by audience growth and new ad products
Share

Twitter's ad revenue shoots up 28% driven by audience growth and new ad products

Twitter may have turned a corner, posting its second profitable quarter in a row on the back of strong ad revenue growth of 21% to $575m (£412.1m).

GDPR 'data-pocalypse' means publishers can challenge the Facebook/Google duopoly
Share

GDPR 'data-pocalypse' means publishers can challenge the Facebook/Google duopoly

When GDPR eliminates much of third-party data available to marketers, publishers have a chance to provide the answer marketers are looking for if they band together, programmatic experts believe.

The untapped potential of AR is finally ready for brands to truly use
Share

The untapped potential of AR is finally ready for brands to truly use

The time has come for augmented reality to move beyond bite-sized fun activations and towards everyday utility that consumers depend and rely on, finds a trends report released by Mindshare and Zappar.

Google suspends 'scam' ads featuring Facebook accuser Martin Lewis
Share

Google suspends 'scam' ads featuring Facebook accuser Martin Lewis

Google has suspended all ads that feature Martin Lewis, the founder of Moneysavingexpert.com who is suing Facebook for failing to take down fake ads that use his name and face.

Sky overtakes P&G as UK's biggest spender as FMCG giant cuts traditional spend
Share

Sky overtakes P&G as UK's biggest spender as FMCG giant cuts traditional spend

Sky overtook Procter & Gamble as the UK's top spender on traditional advertising in 2017, increasing year-on-year spend by 2.7% to £197.1m, according to Nielsen data.

Under Armour pulls ads from YouTube as 300 brands' ads found on extremist content
Share

Under Armour pulls ads from YouTube as 300 brands' ads found on extremist content

An investigation has found that YouTube still faces a brand safety problem with ads from more than 300 brands found running against extremist content.

How brands can fight the damage of unconscious bias
Share

How brands can fight the damage of unconscious bias

Too often the punchline is a man in a dress. Sure it's funny. Unless you're transgender. Then, it isn't.

Private-equity funds dominate marcomms M&A
Share

Private-equity funds dominate marcomms M&A

Nearly a quarter (22%) of all marcomms M&A deals involved private-equity funds - double the 11% seen in the last two quarters of 2017.

Tackle unconscious bias by accepting more than one 'you' in your head, professor warns
Share

Tackle unconscious bias by accepting more than one 'you' in your head, professor warns

You may think you know why you made a reason, but chances are, you don't, Professor Moran Cerf, professor of neuroscience and business, Kellogg School of Management warned Campaign Underground.

WFA issues data transparency manifesto supported by Unilever, Mars and Disney
Share

WFA issues data transparency manifesto supported by Unilever, Mars and Disney

The World Federation of Advertisers has called on brands to commit to a data ecosystem that properly respects consumer choices and their right to control their own data.

Pamco resets audience measurement with 'total brand reach' for publishers
Share

Pamco resets audience measurement with 'total brand reach' for publishers

Pamco, the successor to the National Readership Survey, has launched its new measurement currency which covers all publisher platforms for newsbrands and magazines.

Russell Davies leaves BETC for Ustwo
Share

Russell Davies leaves BETC for Ustwo

BETC's chief strategy officer, Russell Davies has left the role to join digital product and services studio, Ustwo London, as its first strategy director.

IPA Bellwether: Digital budgets rise despite overall market sag
Share

IPA Bellwether: Digital budgets rise despite overall market sag

While UK marketing budgets were increased during the first quarter of 2018, it was the slowest growth seen since 2016.

We Are Social launches specialist production company
Share

We Are Social launches specialist production company

We Are Social launched We Are Social Studios, a production company specialising in creating content for social platforms.

Ogilvy UK's consolidation puts senior leadership on alert
Share

Ogilvy UK's consolidation puts senior leadership on alert

As Ogilvy consolidates all its sub-brands under a single P&L the agency's first step is to recruit a single leadership team.

Above & Beyond founders launch independent creative group
Share

Above & Beyond founders launch independent creative group

The partners of creative agency Above & Beyond are launching an independent creative group, The Beyond Collective.

Skoda awards UK digital AOR account to Tribal Worldwide
Share

Skoda awards UK digital AOR account to Tribal Worldwide

Volkswagen-owned Czech car brand Skoda has awarded its digital agency-of-record account to Tribal Worldwide.

WPP's share price tumbles as investors speculate over post-Sorrell future
Share

WPP's share price tumbles as investors speculate over post-Sorrell future

WPP's share price has gone into freefall and is now 6.6% down after a brief recovery this morning following from a - 3.5% start as investors reacted to Sir Martin Sorrell's dramatic exit over the weekend.

Blockchain-based ad trading platform Fenestra to launch in the US
Share

Blockchain-based ad trading platform Fenestra to launch in the US

Fenestra, a blockchain-based ad trading platform startup, has appointed former Brightroll chief revenue officer Charles Wittingham to lead its expansion in the US.

Adblock Plus creates feature to stop Facebook tracking you across the web
Share

Adblock Plus creates feature to stop Facebook tracking you across the web

Spurred by the recent outrage over the misuse of Facebook's data by Cambridge Analytica, Adblock Plus has introduced a feature that lets users disable social media buttons.