Twitter may have turned a corner, posting its second profitable quarter in a row on the back of strong ad revenue growth of 21% to $575m (£412.1m).
When GDPR eliminates much of third-party data available to marketers, publishers have a chance to provide the answer marketers are looking for if they band together, programmatic experts believe.
The time has come for augmented reality to move beyond bite-sized fun activations and towards everyday utility that consumers depend and rely on, finds a trends report released by Mindshare and Zappar.
Google has suspended all ads that feature Martin Lewis, the founder of Moneysavingexpert.com who is suing Facebook for failing to take down fake ads that use his name and face.
Sky overtook Procter & Gamble as the UK's top spender on traditional advertising in 2017, increasing year-on-year spend by 2.7% to £197.1m, according to Nielsen data.
An investigation has found that YouTube still faces a brand safety problem with ads from more than 300 brands found running against extremist content.
Too often the punchline is a man in a dress. Sure it's funny. Unless you're transgender. Then, it isn't.
Nearly a quarter (22%) of all marcomms M&A deals involved private-equity funds - double the 11% seen in the last two quarters of 2017.
You may think you know why you made a reason, but chances are, you don't, Professor Moran Cerf, professor of neuroscience and business, Kellogg School of Management warned Campaign Underground.
The World Federation of Advertisers has called on brands to commit to a data ecosystem that properly respects consumer choices and their right to control their own data.
Pamco, the successor to the National Readership Survey, has launched its new measurement currency which covers all publisher platforms for newsbrands and magazines.
BETC's chief strategy officer, Russell Davies has left the role to join digital product and services studio, Ustwo London, as its first strategy director.
While UK marketing budgets were increased during the first quarter of 2018, it was the slowest growth seen since 2016.
We Are Social launched We Are Social Studios, a production company specialising in creating content for social platforms.
As Ogilvy consolidates all its sub-brands under a single P&L the agency's first step is to recruit a single leadership team.
The partners of creative agency Above & Beyond are launching an independent creative group, The Beyond Collective.
Volkswagen-owned Czech car brand Skoda has awarded its digital agency-of-record account to Tribal Worldwide.
WPP's share price has gone into freefall and is now 6.6% down after a brief recovery this morning following from a - 3.5% start as investors reacted to Sir Martin Sorrell's dramatic exit over the weekend.
Fenestra, a blockchain-based ad trading platform startup, has appointed former Brightroll chief revenue officer Charles Wittingham to lead its expansion in the US.
Spurred by the recent outrage over the misuse of Facebook's data by Cambridge Analytica, Adblock Plus has introduced a feature that lets users disable social media buttons.