Google has launched Adsense Auto ads which uses machine learning to make placements and monetisation decisions on behalf of publishers.
Mobile ad tech company Fyber has partnered with two mobile app advertising networks, Adcolony and Tapjoy, to launch an in-app header bidding platform, Fairbid.
Mastering the consumer experience takes a combination of data, digital agility, design sense and complete company buy-in.
Recent media agency and solution launches are advocating blockchain technology as the key to solving the lack of transparency in media buying.
Ikea-owned Gig economy platform, Taskrabbit, will be launching in three new UK cities, Birmingham, Bristol and Manchester.
As part of its ongoing campaign to changing body image attitudes within the fashion industry, Missguided introduced a range of diverse mannequins.
Specialist insurer Hiscox is using real-time cyber attacks on "honeypot" servers linked to billboard displays for its latest advertising campaign "CyberLive".
Independent digital marketing agency Feed has launched a creative digital division to "bring a culture of ideas" into the agency as it looks to offer innovative comms solutions for brands.
The Royal British Legion has launched an augmented-reality experience that brings to life the stories from the Battle of Passchendaele in a bid to reach a younger audience.
Chatbots currently offer limited functionality and low levels of consumer engagement but, as AI makes its presence felt, this is set to change, global technology editor Emily Tan says.
Omnicom's net income for 2017 dropped 5.2%, to $1.09bn (£780m), with UK and North American revenues dropping last year.
ABC, the industry measurement body, has changed the way it reports on consumer magazines and regional publications, in a bid to make it easier for media buyers and owners to use its data.
Snap will begin sharing new analytics with creators around the world, including Snapchatters with Official Stories and additional creators who have cultivated a large audience on Snapchat.
In 2017, IPG reported a net income of $579m (£417.95m), down 4.8% from the previous year's net income of $608.5 million.
From tomorrow Google will turn on the ad-block function on its Chrome browsers which will turn off "bad ads".
As part of its ongoing move towards automation, Snapchat has finally made its marketing API (application programming interface) open to all agencies, brands and developers.
Dentsu Aegis Network posted gross profit growth of 17.1% thanks to record new business wins totalling $5.2bn (£3.75bn).
RGA Venture Studios has selected the nine startups it will be working with as part of this year's incubator programme.
Mars' petcare brand, Perfect Fit has built a chatbot aimed at providing customised petcare advice.
Most customers (69%) would completely boycott a brand if it repeatedly showed no regard for protecting customer data, a YouGov survey reported.