Tesla founder and chief executive Elon Musk's belief that AI will doom mankind is just wrong, Eric Schmidt, technical advisor to Google parent Alphabet, has insisted.
P&G's Pritchard: Seize back control of data, reinvent marketing and stop 'annoying the hell out of people'
Procter & Gamble found that a large number of people were seeing its ads as often as 20 times a month, instead of the three-times a month it previously assumed.
Microsoft's new sense of purpose is to democratise elite AI-technology, its chief executive Satya Nadella told VivaTech 2018.
Despite facing heavy criticism over Facebook's management of the Cambridge Analytica crisis, its chief executive Mark Zuckerberg has been putting serious thought into formulating a system of governance for the social platform.
"Why would you leave a successful company like Expedia, for a broken troubled one like Uber?" Publicis Groupe chairman, Maurice Levy asked Dara Khosrowshahi on stage at VivaTech.
Publicis Groupe has unveiled its much-anticipated AI-powered platform Marcel at its VivaTech event this morning in Paris.
We are pleased to announce that Campaign's Breakfast Briefing on Blockchain: Myth vs Reality will feature a presentation from IBM about its work with Unilever.
While the questions the European Parliament put to Facebook chief executive Mark Zuckerberg were on the whole substantially more incisive than the ones asked by the US congress, the event's strange format undermined its effectiveness.
Tech company Realeyes, which uses AI-powered software to help brands such as Coca-Cola and Mars gauge the impact of their marketing, has raised $16.2m (£12m) in funding.
Campaign Tech Awards is proud to announce that the night's keynote speaker will be Behshad Behzadi, a distinguished engineer with Google and leader of the team focused on Google Assistant.
No matter how or when Brexit is finally resolved, the industry needs to "barrel through" and make it work, James Murphy, founder and group chief executive of Adam & Eve/DDB urged at Media360.
In the pursuit for more data, more numbers and more measurement, perhaps the industry has forgotten that it markets to people, not machines, Medialink's senior vice-president, Nick Manning warned at Media360.
The examination of unstructured data to gain insight into the nuances of people's lives operates at the fringes of privacy safeguards, and it's all too easy for brands to step over the line from what's acceptable when targeting consumers to being downright creepy.
Panellists at Media360 were divided on the future of agencies with some questioning their need to exist at all, but all agreed that change is necessary.
McDonald's regards both short- and long-term branding as equally valuable to the brand but finding the right balance has been a long journey, the brand's vice-president of marketing and food development told Media360.
When global chief marketing officer for Just Eat, Barnaby Dawe, joined in the start-up in 2015 the food delivery's marketing was like "the wild west".
The race for digital talent is so competitive that for publishers must invest in training fresh graduates rather than directly compete against the likes of Facebook and Google, three media chiefs agreed.
More than a quarter of UK fans will stop watching the World Cup on TV once their team is knocked out, but they will continue to keep tabs through other channels, a study by Oath has revealed.
One of the challenges faced by brands looking to build a presence on Amazon's voice platform, Alexa, is the difficulty of creating a voice that isn't Alexa's.
Too many large companies waste time making innovation gestures rather than actually innovating, Zenith's executive vice-president and head of innovation Tom Goodwin said.