Emily Tan

Global Technology Editor

Emily Tan is Campaign's Global Technology Editor.

She joined the London team in January 2017 from Campaign Asia, where she was Magazine Editor and, prior to that, Deputy Editor. 

Before signing on with Haymarket in 2011, she was a business writer with The Edge Malaysia.

Emily holds an Erasmus Mundus MA in journalism and media within globalisation, specialising in financial journalism.

You can contact her at emily.tan@haymarket.com

Sorrell faces House of Lords grilling on the future of advertising
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Sorrell faces House of Lords grilling on the future of advertising

WPP chief executive Sir Martin Sorrell will be questioned by the House of Lords on a number of topics related to the future of advertising.

KFC's latest wacky product is a $10,000 internet escape pod
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KFC's latest wacky product is a $10,000 internet escape pod

Designed to "comfortably fit four adults and a bucket of Kentucky Fried Chicken", KFC US hopes the internet escape pod is just what consumers will need this holiday season.

Amazon Prime Video gains live and distribution rights for ATP World Tour until 2023
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Amazon Prime Video gains live and distribution rights for ATP World Tour until 2023

After outbidding Sky in August for exclusive ATP tour tennis rights, Amazon has now expanded its deal with ATP to include live and distribution rights for 37 ATP World Tour events.

Axe/Lynx's top marketer on helping men break out of the 'Man Box'
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Axe/Lynx's top marketer on helping men break out of the 'Man Box'

The "Man Box", or the set of attributes that rigidly defines masculinity, is harmful and an issue Axe/Lynx has decided to address, said Rik Strubel, the brand's global vice-president.

Most marketers believe media agencies have not adapted to programmatic
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Most marketers believe media agencies have not adapted to programmatic

Advertisers believe agencies have failed to adapt to programmatic and that there should be a radical overhaul of the agency model.

TV ads create 71% of advertising-generated profit
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TV ads create 71% of advertising-generated profit

A study of over 2,000 ad campaigns has found that, pound for pound, TV advertising out-performs all other media investments.

The Telegraph has partnered with Amazon for the launch of the Echo Show
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The Telegraph has partnered with Amazon for the launch of the Echo Show

The Telegraph has worked with Amazon to craft a daily news flash briefing specially for the Echo Show which launches today.

M/SIX names new global leadership team with hires from MEC and TMW
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M/SIX names new global leadership team with hires from MEC and TMW

M/SIX has appointed a new global leadership line-up with two new senior hires and a series of internal promotions.

Voice AI company Voysis launches commerce platform for brands and retailers
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Voice AI company Voysis launches commerce platform for brands and retailers

Irish voice AI start-up, Voysis, has launched a commerce platform it claims will allow any e-commerce company to stand up their own brand-specific, native voice experience.

TMG launches global blockchain-based media agency
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TMG launches global blockchain-based media agency

The Marketing Group is launching a global media agency, called Truth, that's built to use blockchain smart contract technology.

Snapchat's Ad Manager updates include audience filters
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Snapchat's Ad Manager updates include audience filters

Snapchat has rolled its advertising self-service tools onto one platform with Ad Manager 2.0.

Kasparov: complacency, not AI, will destroy humanity
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Kasparov: complacency, not AI, will destroy humanity

When asked what was, in his opinion, the greatest threat to humanity's future, chess grandmaster Garry Kasparov answered: "complacency".

Millennials will never take to traditional TV:  five key takeaways from Group M's 'State of Video' report
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Millennials will never take to traditional TV: five key takeaways from Group M's 'State of Video' report

From the declining millennial audience, to addressable TV, to the future video powerhouses, here are the main points from Group M's report on the "State of Video".

Doritos launches #Playbold campaign on the XBox
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Doritos launches #Playbold campaign on the XBox

Timed for the lauch of Xbox One X, Doritos is rolling out a campaign on the device featuring YouTube gamers.

Why retailers must smarten up
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Why retailers must smarten up

Persuading customers to visit and buy in-store is all about retailers using tech to enable ease of payment, while keeping shoppers entertained, finds global technology editor Emily Tan.

Medialink's Kassan: the world's greatest marketer is Donald Trump
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Medialink's Kassan: the world's greatest marketer is Donald Trump

When asked whom he thought is the best marketer in the world, chief executive of Medialink, Michael Kassan, responded "Donald Trump".

Why Amazon is investing so heavily in voice
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Why Amazon is investing so heavily in voice

If you think about it, all computer interfaces have been designed for communication with the computer, not with humans, Amazon's chief technology officer Werner Vogels said at Web Summit.

Good news, social media advertising really does work for brand building... mostly
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Good news, social media advertising really does work for brand building... mostly

Campaigns that ran on Facebook and Instagram had a mostly positive effect on consumer attitudes towards the brand, proved an exhaustive study by Kantar Millward Brown and Saïd Business School, University of Oxford.

John Seifert: My promise to Sorrell is that Ogilvy will get simpler
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John Seifert: My promise to Sorrell is that Ogilvy will get simpler

Ogilvy has become a holding company and has to focus on becoming more than a bunch of parts, the agency's worldwide chairman and chief executive John Seifert said at Web Summit.

Uber showcases plan to have flying cars in LA by 2020
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Uber showcases plan to have flying cars in LA by 2020

Uber's pie-in-the-sky dream for airborne ridesharing seems to be getting more concrete with deadlines, partners and locations announced at Web Summit.