Emily Tan

Global Technology Editor

Emily Tan is Campaign's Global Technology Editor.

She joined the London team in January 2017 from Campaign Asia, where she was Magazine Editor and, prior to that, Deputy Editor. 

Before signing on with Haymarket in 2011, she was a business writer with The Edge Malaysia.

Emily holds an Erasmus Mundus MA in journalism and media within globalisation, specialising in financial journalism.

You can contact her at emily.tan@haymarket.com

Make your ads sound clever: why sound branding matters
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Make your ads sound clever: why sound branding matters

The way sounds are used can have a profound impact on consumers' response to brands, with recent research revealing the extent and depth of the effect they can have.

What brands should know as NFC technology comes of age
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What brands should know as NFC technology comes of age

A series of technological and manufacturing developments means that NFC is finally coming of age, offering real value both to brands and consumers.

Has the industry turned a corner towards gender balance?
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Has the industry turned a corner towards gender balance?

Years of campaigning for better gender balance in advertising and marketing is finally bearing fruit, observers have suggested, following a succession of high-profile appointments of women.

WPP threatens to pull Sorrell's £20m bonus if he wins MediaMonks bid
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WPP threatens to pull Sorrell's £20m bonus if he wins MediaMonks bid

WPP is also bidding for Dutch agency MediaMonks, pitting the group against its former chief executive, Sir Martin Sorrell.

Channel 4 to test AI-powered adtech that places ads within a show's context
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Channel 4 to test AI-powered adtech that places ads within a show's context

At its Upfronts today, Channel 4 will be demonstrating a new, AI-driven, TV advertising tech that make sit possible for the broadcaster to place a brand's ads next to relevant scenes in a linear show.

Possible London poaches R/GA's Andrews for ECD role
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Possible London poaches R/GA's Andrews for ECD role

Possible London has appointed Jon Andrews, group creative director at R/GA, as executive creative director.

talkSPORT's latest ad innovation lets users shake their phone to activate
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talkSPORT's latest ad innovation lets users shake their phone to activate

Radio station talkSPORT has teamed up with audio tech company AdsWizz so brands can introduce easy activation tie-ups with their audio ads.

Michael Islip steps down as Digitas UK CEO
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Michael Islip steps down as Digitas UK CEO

Michale Islip will leave Digitas as UK chief executive at the end of July to "pursue opportunities outside the company".

IPG's potential investment in Acxiom may influence WPP's decision to keep Kantar
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IPG's potential investment in Acxiom may influence WPP's decision to keep Kantar

Reports that Interpublic Group may be looking to acquire US data company Acxiom's marketing solutions business for a reported $2.2bn (£1.67bn) indicates a possible doubling down on data among the agency groups, analysts at Liberum said.

Evening Standard reports £10m loss while Independent flourishes
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Evening Standard reports £10m loss while Independent flourishes

Evening Standard parent company ESI Media has disclosed a loss of £9.8m for the title due to being in an "investment phase".

Oath one year on: 'We are a very different proposition'
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Oath one year on: 'We are a very different proposition'

A year after the launch of Oath at Cannes Lions 2017, Campaign met up with Oath's vice-president EMEA, Stuart Flint to discuss the company's progress.

Accenture Interactive co-founder Christine Removille is Carat's new global president
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Accenture Interactive co-founder Christine Removille is Carat's new global president

Dentsu Aegis Network has appointed Christine Removille, one of the founders of Accenture Interactive, as global president of media agency network Carat.

Co-op launches review of media account
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Co-op launches review of media account

The Co-operative Group is in the process of reviewing its media account, putting incumbent Hearts & Science on alert.

Aviva appoints Be Heard Group as its first digital lead agency
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Aviva appoints Be Heard Group as its first digital lead agency

Insurance and finance company Aviva has consolidated its digital work into a newly-created digital lead account with Be Heard Group.

Google retires DoubleClick brand as it merges the ad platform with its analytics
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Google retires DoubleClick brand as it merges the ad platform with its analytics

Google is merging its DoubleClick ads platform with Google Analytics 360 Suite and rebranding the new entity, "Google Marketing Platform".

Anna Watkins joins Oath as managing director
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Anna Watkins joins Oath as managing director

Oath has appointed Mofilm's Anna Watkins as UK managing director and country commercial director.

IBM's Watson will speed-edit Wimbledon videos by recognising player emotions
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IBM's Watson will speed-edit Wimbledon videos by recognising player emotions

In this year's tie-up with The All England Lawn Tennis Club, IBM's AI platform, Watson, will be speeding the video editing of Wimbledon footage by spotting "player emotions".

The creative imperative for disability tech
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The creative imperative for disability tech

The call to develop products and experiences that promote inclusion and help people with disabilities overcome the challenges they face applies to agencies as much as to brands. Such innovations can earn your business more than just a gold star for CSR.

WPP exits AppNexus in sale of ad platform to AT&T
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WPP exits AppNexus in sale of ad platform to AT&T

AT&T has fully-acquired digital platform AppNexus for a reported $1.6bn (£1.21bn) from its stakeholders which includes WPP, investment firm TCV and News Corp.

Ad industry's LGBT+ network challenges brands and agencies to reimagine ads for a diverse audience
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Ad industry's LGBT+ network challenges brands and agencies to reimagine ads for a diverse audience

Advertising and marketing LGBT+ network, PrideAM, is inviting adland to take part in a free-to-enter competition which involves reimagining mainstream campaigns for diverse audiences.