Emily Tan

Global Technology Editor

Emily Tan is Campaign's Global Technology Editor.

She joined the London team in January 2017 from Campaign Asia, where she was Magazine Editor and, prior to that, Deputy Editor. 

Before signing on with Haymarket in 2011, she was a business writer with The Edge Malaysia.

Emily holds an Erasmus Mundus MA in journalism and media within globalisation, specialising in financial journalism.

You can contact her at emily.tan@haymarket.com

Google launches machine-learning powered automated ads on Adsense
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Google launches machine-learning powered automated ads on Adsense

Google has launched Adsense Auto ads which uses machine learning to make placements and monetisation decisions on behalf of publishers.

Mobile ad tech company Fyber launches new header bidding technology under unified brand
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Mobile ad tech company Fyber launches new header bidding technology under unified brand

Mobile ad tech company Fyber has partnered with two mobile app advertising networks, Adcolony and Tapjoy, to launch an in-app header bidding platform, Fairbid.

Santander, Boden, Adobe and Econsultancy on data, customer experience and design
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Santander, Boden, Adobe and Econsultancy on data, customer experience and design

Mastering the consumer experience takes a combination of data, digital agility, design sense and complete company buy-in.

Does blockchain offer a solution to media's transparency problem?
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Does blockchain offer a solution to media's transparency problem?

Recent media agency and solution launches are advocating blockchain technology as the key to solving the lack of transparency in media buying.

Ikea's Taskrabbit to launch in Birmingham, Bristol and Manchester
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Ikea's Taskrabbit to launch in Birmingham, Bristol and Manchester

Ikea-owned Gig economy platform, Taskrabbit, will be launching in three new UK cities, Birmingham, Bristol and Manchester.

Why Missguided mannequins now have stretch marks
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Why Missguided mannequins now have stretch marks

As part of its ongoing campaign to changing body image attitudes within the fashion industry, Missguided introduced a range of diverse mannequins.

Hiscox turns billboards into hacker honeypots as cyber-risk warning
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Hiscox turns billboards into hacker honeypots as cyber-risk warning

Specialist insurer Hiscox is using real-time cyber attacks on "honeypot" servers linked to billboard displays for its latest advertising campaign "CyberLive".

Digital marketing agency Feed launches digital creative division
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Digital marketing agency Feed launches digital creative division

Independent digital marketing agency Feed has launched a creative digital division to "bring a culture of ideas" into the agency as it looks to offer innovative comms solutions for brands.

Royal British Legion uses AR to turn commemorative pins into a storytelling experience
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Royal British Legion uses AR to turn commemorative pins into a storytelling experience

The Royal British Legion has launched an augmented-reality experience that brings to life the stories from the Battle of Passchendaele in a bid to reach a younger audience.

AI will give chatbots gift of the gab
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AI will give chatbots gift of the gab

Chatbots currently offer limited functionality and low levels of consumer engagement but, as AI makes its presence felt, this is set to change, global technology editor Emily Tan says.

Omnicom's net income dips as revenue shrinks in UK and North America
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Omnicom's net income dips as revenue shrinks in UK and North America

Omnicom's net income for 2017 dropped 5.2%, to $1.09bn (£780m), with UK and North American revenues dropping last year.

ABC revamps consumer magazine and regional publication metrics
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ABC revamps consumer magazine and regional publication metrics

ABC, the industry measurement body, has changed the way it reports on consumer magazines and regional publications, in a bid to make it easier for media buyers and owners to use its data.

Snapchat to share insight data with its influencers and creators
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Snapchat to share insight data with its influencers and creators

Snap will begin sharing new analytics with creators around the world, including Snapchatters with Official Stories and additional creators who have cultivated a large audience on Snapchat.

IPG's net income drops 4.8% but shares surge
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IPG's net income drops 4.8% but shares surge

In 2017, IPG reported a net income of $579m (£417.95m), down 4.8% from the previous year's net income of $608.5 million.

Google turns Chrome's ad-blocker on: what to expect
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Google turns Chrome's ad-blocker on: what to expect

From tomorrow Google will turn on the ad-block function on its Chrome browsers which will turn off "bad ads".

Snapchat throws its marketing API open to all
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Snapchat throws its marketing API open to all

As part of its ongoing move towards automation, Snapchat has finally made its marketing API (application programming interface) open to all agencies, brands and developers.

Dentsu Aegis Network posts record 17.1% growth on the back of new business
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Dentsu Aegis Network posts record 17.1% growth on the back of new business

Dentsu Aegis Network posted gross profit growth of 17.1% thanks to record new business wins totalling $5.2bn (£3.75bn).

Nine start-ups join R/GA's second IoT Venture Studios programme
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Nine start-ups join R/GA's second IoT Venture Studios programme

RGA Venture Studios has selected the nine startups it will be working with as part of this year's incubator programme.

Mars' Perfect Fit launches chatbot for tailored petcare advice
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Mars' Perfect Fit launches chatbot for tailored petcare advice

Mars' petcare brand, Perfect Fit has built a chatbot aimed at providing customised petcare advice.

Seven out of ten customers would boycott a brand that mishandled their data
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Seven out of ten customers would boycott a brand that mishandled their data

Most customers (69%) would completely boycott a brand if it repeatedly showed no regard for protecting customer data, a YouGov survey reported.