Warner Bros, the entertainment company, has collaborated with Madame Tussauds to bring its Justice League film to life.
Ted Baker, the fashion retailer, is using a longer-term experience to connect with consumers on a "deeper level".
James Page can clearly see why the travel website said "We belong together" to the superstar diva.
Benefit, the cosmetics brand, aimed to create a "memorable experience that is inherent to our DNA" with a sky-high activation in London yesterday.
The organisation visits Havas and other agencies to train creatives to become mentors for college students from diverse backgrounds.
Harper's Bazaar, the Hearst Magazines title, is giving readers the chance to meet acclaimed female authors, publishers and agents.
L'Occitane, the beauty brand, has taken inspiration from food trucks to reach new customers as it begins a tour of North America.
The use of non-traditional advertising has helped CALM gather more than 156,000 signatures for a petition to push for ministerial responsibility for suicide prevention.
The DIY brand reflects on its six-year partnership with Absolute Radio.
James Page is going to stick with saying 'cheers' after watching Bud Light's new campaign.
The food delivery service installed a billboard made up from 2,000 burgers to "interact with more consumers".
Penguin is using a pop-up bookshop, featuring only titles written by female authors, as a "megaphone" for voices from marginalised groups.
Mike Sutcliff, the group chief executive of Accenture Digital, explains why marketeers are interested in interactive technology.
Droga5 London explains how the genealogy company's Brexit themed ad isn't a "conversation you've already heard".
Campaign talked to War Child and Raw London about creating the charity's "Escape robot" film.
Dollar Shave Club, the Unilever-owned men's grooming subscription service, is using British humour to target men in the UK.
Cadbury is using its purple newsagent to "give generosity back to the real people of Britain".
The insurance brand is targeting commuters at King's Cross with its "Emergency plumber" campaign.
James Page enjoys how Tinder's ad tackles class divide, homophobia and other issues getting in the way of relationships.
Campaign's most-viewed videos of the year include our "Making of an ad" series, Cannes coverage and brand experiences.