Sonoo Singh meets actress and L'Oréal brand ambassador Dame Helen Mirren to talk advertising, creativity and faking it.
The Unilever veteran explains how, by working together, businesses can ensure 'unstereotypes' become the norm.
It has been just over a year since Lisa Thomas' transition from agency to client, after the senior suit left M&C Saatchi to join Virgin. Thomas, who is chair of the Marketing New Thinking Awards, discusses switching sides and bringing more focus to the Virgin brand.
Pio Schunker, senior vice-president, global head of integrated marketing at Samsung Global, talks about the need for iconic brands to resolve tensions and transcend functionality.
Phumzile Mlambo-Ngcuka, the executive director of UN Women, talks to Campaign about her role as a "referee" following the launch of the Unstereotype Alliance.
Mars has rolled out a global initiative called Launchpad to connect its brands with start-ups around the world to collaborate on marketing challenges.
Chief marketing officer and chief customer officer at Mars, Andrew Clarke, explains why he wants to ramp up purpose-driven activation for all his brands and talks about creating a more sustainable form of globalisation.
Alison Lewis, the global chief marketing officer of Johnson & Johnson consumer division, has little appetite for new flavours and variants but instead wants to rethink innovation as a means to solve consumer problems.
Retail guru Mary Portas has set her sights on triggering a movement that allows for 'effective' female traits in the workplace.
Aviva's global inclusion director issues a rallying cry to the industry to not just observe diversity, but also start building an inclusive culture to cement its connection with customers.
Campaign spoke to members of the LGBT+ community in the marketing communications industry to explore how they are represented in the mainstream media, and discovered brands still have a long way to go. Sonoo Singh reports.
Richard Curtis will be honoured with the Cannes LionHeart Award in recognition of his continued involvement in charitable initiatives that include Comic Relief, Red Nose Day and the Make Poverty History campaign.
Creating a diverse culture in the beauty industry has been a "big battle", L'Oréal Paris' UK general manager has revealed.
As students around the country get ready to mark their GCSEs and A-Levels milestones with US-style prom nights, specialist retailer Moss Bros explains how it is appealing to young shoppers.
As fears rise over the use in election campaigns of data mined from social media, Cambridge Analytica chief Alexander Nix seeks to distance the company from politics.
Vodafone top marketers and Ogilvy & Mather's creative chief explain why the brand chose actor Martin Freeman and went back to using a celebrity in its advertising for the first time in over a decade.
The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.
"Digital natives" have evolved into "accessibility natives" who expect to be able to reach what they want, when they want. Sonoo Singh unpicks the impact of life stage on their media habits. Three influencers and "accessibility natives" talk to Campaign IQ about how they consume media.
'Digital natives' have evolved into 'accessibility natives' who expect to be able to reach what they want, when they want. Sonoo Singh unpicks the impact of life stage on their media habits. Three influencers and 'accessibility natives' talk to Campaign IQ about how they consume media.
As the glossy turns 150, its editor-in-chief talks to Sonoo Singh about the title's legacy, its future and the sisterhood.