Paul Burke

This creative reckons account management is the most important department

This creative reckons account management is the most important department

Account handlers are smart, well-informed sounding boards for any creative idea, Paul Burke argues.

Keep calm and stay tuned

Keep calm and stay tuned

Radio will never lock you down...

Has writing in advertising turned B&AD?

Has writing in advertising turned B&AD?

D&AD no longer considers 'writing' its own category...

Bring back the rock star creative

Bring back the rock star creative

Advertising has always thrived on their talents...

Did adland bosses talk red but vote blue?

Did adland bosses talk red but vote blue?

Despite its protestations to the contrary, the top of the ad industry may have helped Boris Johnson land his majority.

An ode to Greater London House

An ode to Greater London House

Looking back on the historic advertising building...

Angell Sound's demise is a blow to the ad industry's creative heart

Angell Sound's demise is a blow to the ad industry's creative heart

Angell Sound, one of London's oldest audio post-production and music production studios, has gone into administration, and there's one trend heavily to blame.

Freelance at 50: a response

Freelance at 50: a response

A freelance creative responds to Madeleine Morris' piece on what to do if you're made redundant as an older creative.

The UK's most influential radio DJs

The UK's most influential radio DJs

Chris Evans' new breakfast show on Virgin Radio is poised to revive the primacy of the DJ. Paul Burke looks back on the most influential ones who came before him.

The best jingles and sonic devices (final part)

The best jingles and sonic devices (final part)

Here's the last instalment of the top sounds of advertising

The best jingles and sonic devices (part 4)

The best jingles and sonic devices (part 4)

Here's the fourth instalment of the top sounds of advertising

The best jingles and sonic devices (part 3)

The best jingles and sonic devices (part 3)

Here's the third instalment of the top sounds of advertising

The best jingles and sonic devices (part 2)

The best jingles and sonic devices (part 2)

As part of Campaign's 50th celebrations, Paul Burke presents the second instalment of the best 50 advertising jingles and sonic devices.

The best jingles and sonic devices (part 1)

The best jingles and sonic devices (part 1)

As part of Campaign's 50th celebrations, Paul Burke picks the first ten of the best 50 advertising jingles and sonic devices.

You say you want diversity, but what about diversity of thought?

You say you want diversity, but what about diversity of thought?

If you're going to embrace a more diverse cross-section of people, you also have to embrace a more diverse cross-section of opinions, says Paul Burke.

We've got it covered: Why advertising should fess up to doing cover versions

We've got it covered: Why advertising should fess up to doing cover versions

Following the recent outcry over the provenance of the new Guinness commercial, writer and ex-club DJ Paul Burke wonders whether it's time for the ad industry to follow the music industry's example and admit to doing cover versions.

How Heseltine invented the hipster

How Heseltine invented the hipster

The once desolate East London is now a hub for creatives and hipsters, which sprung from the seed planted by Michael Heseltine. Paul Burke investigates.

The rise of the 48-shit poster

The rise of the 48-shit poster

Outdoor ads used to be great. So what happened? Paul Burke investigates.

No laughing matter: Why advertising isn't funny anymore

No laughing matter: Why advertising isn't funny anymore

A number of suspects today appear before the court of public opinion charged with crimes against comedy. Who of those taking the stand are guilty of perverting the course of amusing advertising? Paul Burke gives his verdict.

How Hillary Clinton failed at advertising

How Hillary Clinton failed at advertising

Advertising didn't fail Hillary Clinton; Hillary Clinton failed advertising.