Paul Burke

Campaign50: The best jingles and sonic devices (part 2)
Share

Campaign50: The best jingles and sonic devices (part 2)

As part of Campaign's 50th celebrations, Paul Burke presents the second instalment of the best 50 advertising jingles and sonic devices.

Campaign50: the 50 best jingles and sonic devices (part 1)
Share

Campaign50: the 50 best jingles and sonic devices (part 1)

As part of Campaign's 50th celebrations, Paul Burke picks the first ten of the best 50 advertising jingles and sonic devices.

You say you want diversity, but what about diversity of thought?
Share

You say you want diversity, but what about diversity of thought?

If you're going to embrace a more diverse cross-section of people, you also have to embrace a more diverse cross-section of opinions, says Paul Burke.

We've got it covered: Why advertising should fess up to doing cover versions
Share

We've got it covered: Why advertising should fess up to doing cover versions

Following the recent outcry over the provenance of the new Guinness commercial, writer and ex-club DJ Paul Burke wonders whether it's time for the ad industry to follow the music industry's example and admit to doing cover versions.

How Heseltine invented the hipster
Share

How Heseltine invented the hipster

The once desolate East London is now a hub for creatives and hipsters, which sprung from the seed planted by Michael Heseltine. Paul Burke investigates.

The rise of the 48-shit poster
Share

The rise of the 48-shit poster

Outdoor ads used to be great. So what happened? Paul Burke investigates.

No laughing matter: Why advertising isn't funny anymore
Share

No laughing matter: Why advertising isn't funny anymore

A number of suspects today appear before the court of public opinion charged with crimes against comedy. Who of those taking the stand are guilty of perverting the course of amusing advertising? Paul Burke gives his verdict.

No laughing matter: Why advertising isn't funny anymore
Share

No laughing matter: Why advertising isn't funny anymore

A number of suspects today appear before the court of public opinion charged with crimes against comedy. Who of those taking the stand are guilty of perverting the course of amusing advertising? Paul Burke gives his verdict.

Counterpoint: How Hillary Clinton failed at advertising
Share

Counterpoint: How Hillary Clinton failed at advertising

Advertising didn't fail Hillary Clinton; Hillary Clinton failed advertising.

How Hillary Clinton failed at advertising
Share

How Hillary Clinton failed at advertising

Advertising didn't fail Hillary Clinton; Hillary Clinton failed advertising.

How Sainsbury's ads revolutionised the UK's food culture
Share

How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

Why couldn't adland sell Bremain to the public?
Share

Why couldn't adland sell Bremain to the public?

With such a superior product, writes Paul Burke, how could the strategy for selling it go so spectacularly wrong?

Jobs for the girls: paving the way for women in creative departments
Share

Jobs for the girls: paving the way for women in creative departments

Doing away with outdated creative department structures will both modernise agencies and further the cause of women in adland, Paul Burke writes.

Aspirational intelligence: Alan Rickman and David Bowie
Share

Aspirational intelligence: Alan Rickman and David Bowie

David Bowie and Alan Rickman were both informed by their humble origins but that's not why they were ultimately successful. Today's working-class creatives, however, appear more preoccupied with 'bloking down' and wearing their background as a badge of honour, Paul Burke writes.

Are you a work person or a career person?
Share

Are you a work person or a career person?

Paul Burke has a theory that everyone with a job can be divided into one of two categories: 'work' people and 'career' people. Here, the award-winning copywriter expounds upon his philosophy and applies it to the world of advertising creatives.

Write now: The lost art of copywriting
Share

Write now: The lost art of copywriting

Paul Burke, an award-winning copywriter and novelist who has worked at J Walter Thompson, BMP DDB and Y&R, gives his take on the state of copywriting in advertising today.