Paul Burke

Some home truths on the ad industry's 'talent crunch'

Some home truths on the ad industry's 'talent crunch'

Why the current dearth of talent in adland is less a crunch than it is a crisis.

Whatever happened to the charity ad?

Whatever happened to the charity ad?

Creative director Paul Burke reflects on the decline in charity advertising he says has corresponded with a rise in purpose-led brand ads.

What DJs can teach us about advertising and consumer behaviour

What DJs can teach us about advertising and consumer behaviour

Clubs will be reopening soon and when they do, try getting a side hustle as a DJ. You’ll learn a lot.

We don't need 'creatives', we need copywriters and art directors

We don't need 'creatives', we need copywriters and art directors

People calling themselves 'creative' has led to their work being anything but.

Kind, decent and fun: a tribute to Dave Buchanan

Kind, decent and fun: a tribute to Dave Buchanan

The sad passing of creative director Dave Buchanan, whose career spanned Abbott Mead Vickers BBDO, BMP and TBWA, serves to remind us of the importance of friendship in the ad industry.

This creative reckons account management is the most important department

This creative reckons account management is the most important department

Account handlers are smart, well-informed sounding boards for any creative idea, Paul Burke argues.

Keep calm and stay tuned

Keep calm and stay tuned

Radio will never lock you down...

Has writing in advertising turned B&AD?

Has writing in advertising turned B&AD?

D&AD no longer considers 'writing' its own category...

Bring back the rock star creative

Bring back the rock star creative

Advertising has always thrived on their talents...

Did adland bosses talk red but vote blue?

Did adland bosses talk red but vote blue?

Despite its protestations to the contrary, the top of the ad industry may have helped Boris Johnson land his majority.

An ode to Greater London House

An ode to Greater London House

Looking back on the historic advertising building...

Angell Sound's demise is a blow to the ad industry's creative heart

Angell Sound's demise is a blow to the ad industry's creative heart

Angell Sound, one of London's oldest audio post-production and music production studios, has gone into administration, and there's one trend heavily to blame.

Freelance at 50: a response

Freelance at 50: a response

A freelance creative responds to Madeleine Morris' piece on what to do if you're made redundant as an older creative.

The UK's most influential radio DJs

The UK's most influential radio DJs

Chris Evans' new breakfast show on Virgin Radio is poised to revive the primacy of the DJ. Paul Burke looks back on the most influential ones who came before him.

The best jingles and sonic devices (final part)

The best jingles and sonic devices (final part)

Here's the last instalment of the top sounds of advertising

The best jingles and sonic devices (part 4)

The best jingles and sonic devices (part 4)

Here's the fourth instalment of the top sounds of advertising

The best jingles and sonic devices (part 3)

The best jingles and sonic devices (part 3)

Here's the third instalment of the top sounds of advertising

The best jingles and sonic devices (part 2)

The best jingles and sonic devices (part 2)

As part of Campaign's 50th celebrations, Paul Burke presents the second instalment of the best 50 advertising jingles and sonic devices.

The best jingles and sonic devices (part 1)

The best jingles and sonic devices (part 1)

As part of Campaign's 50th celebrations, Paul Burke picks the first ten of the best 50 advertising jingles and sonic devices.

You say you want diversity, but what about diversity of thought?

You say you want diversity, but what about diversity of thought?

If you're going to embrace a more diverse cross-section of people, you also have to embrace a more diverse cross-section of opinions, says Paul Burke.