Kevin Chesters

Our world is waking up to collective action (finally)

Our world is waking up to collective action (finally)

A notable response to this unprecedented set of circumstances has been the rise of collective action and the acceleration of collaboration.

Brave ideas win: what I've learned from 10 years at TED

Brave ideas win: what I've learned from 10 years at TED

Harbour's Kevin Chesters reflects on a decade of attending TED and shares highlights from this year's conference.

How to choose your first agency home

How to choose your first agency home

Going to work at a famous agency isn't all it's cracked up to be. It's the people you work with that will make the biggest difference to your career.

How to change our relationship to time and creativity in a deadline-driven business

How to change our relationship to time and creativity in a deadline-driven business

This is about time. And it's about time too. Time is something we don't ever seem to have enough of, regardless of what we do or who we do it for.

Top ten inspiring talks of TED2018: An amazing week of amazement

Top ten inspiring talks of TED2018: An amazing week of amazement

There was inspiration aplenty for marketers and creatives at TED2018. Ogilvy & Mather's strategy chief shares his top takeaways from the annual conference.

What Ogilvy's planners learned after a year of getting out there

What Ogilvy's planners learned after a year of getting out there

After a year sending planners outside the London bubble, Ogilvy's chief strategy officer gathers the lessons they learned along the way.

Five storytelling rules from a vicar, director, sculptress and restaurateur

Five storytelling rules from a vicar, director, sculptress and restaurateur

Ahead of Cannes Lions, Ogilvy & Mather London's strategy chief draws out lessons from a range of people who tell stories for a living.

Why McDonald's bereavement ad got it right

Why McDonald's bereavement ad got it right

As someone who lost his dad when he was young, Ogilvy's Kevin Chesters believes the ad that McDonald's pulled was brave and socially relevant.

Top ten talks of TED2017: It's going to be OK, folks

Top ten talks of TED2017: It's going to be OK, folks

O&M London's chief strategy officer shares his takeaways from the TED2017 conference, and explains why there is still cause for optimism.

Why the world still needs TED

Why the world still needs TED

With facts, knowledge and expertise now under threat, this gathering of brilliant minds is more valuable than ever, Kevin Chesters writes from Vancouver.

Planning in the wild: How Ogilvy planners are getting out to connect with real people

Planning in the wild: How Ogilvy planners are getting out to connect with real people

The shocks of last year suggest we need to connect with real people. So our planners are returning to that oldest of tools: primary research.

The Firm: Life inside an agency gang

The Firm: Life inside an agency gang

Being in your very own posse is a lot of fun - but also great for business, says Ogilvy & Mather's Kevin Chesters.

Halifax is the indisputable leader of the banks, as Top Cat might say

Halifax is the indisputable leader of the banks, as Top Cat might say

A bank at the top of the likeability rankings? The new Halifax campaign must be doing something right, writes Kevin Chesters, chief strategy officer of Ogilvy & Mather London.

Coke Zero knows the benefits of hanging around with your cooler, sexier friends

Coke Zero knows the benefits of hanging around with your cooler, sexier friends

Coca-Cola's decision to bring its sugar free variant more closely in line with the original version could go one of two ways, says Kevin Chesters, chief strategy officer at Ogilvy & Mather - but the smart money says they know what they're doing.

How passion projects could make your agency famous

How passion projects could make your agency famous

Passion projects could make your agency famous, or they could suck your agency dry - depending on how you approach them, says Kevin Chesters.

Top ten talks from TED 2016

Top ten talks from TED 2016

For planners, nothing gets the brain cells fizzing quite like the TED conference. After taking in 100 of the stimulating talks and demos last week, our man in Vancouver, Kevin Chesters, picks out those you simply cannot afford to miss.

From 'Open Happiness' to 'Taste the Feeling': Coke's struggle with emotion vs function

From 'Open Happiness' to 'Taste the Feeling': Coke's struggle with emotion vs function

Big advocates of 'feeling-based' work such as Wendy Clark and Jonathan Mildenhall have left Coke's marketing and a new, more rational strapline has been unveiled. Kevin Chesters, executive planning director, Mcgarrybowen London, draws on his experience of the brand to assess the pros and cons of this strapline change.

Suspending cynicism to applaud the (better late than never) Pirelli 2016 calendar

Suspending cynicism to applaud the (better late than never) Pirelli 2016 calendar

While the timing of the Pirelli Calendar turnaround leaves a cynical aftertaste, Kevin Chesters, executive planning director of Mcgarrybowen London, says he'll be ignoring that in favour of applaud.

TED2015: 10 reasons why it's better than ad conferences

TED2015: 10 reasons why it's better than ad conferences

Kevin Chesters, the executive planning director at Mcgarrybowen, gives his top ten take outs from TED2015.

How to balance 'dead-eyed box tickers' with great clients

How to balance 'dead-eyed box tickers' with great clients

Kevin Chesters, the executive planning director at Mcgarrybowen, explains the fine balance between clients who pay the bills and those that allow agencies to do creatively interesting work.