Kevin Chesters

What Ogilvy's planners learned after a year of getting out there
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What Ogilvy's planners learned after a year of getting out there

After a year sending planners outside the London bubble, Ogilvy's chief strategy officer gathers the lessons they learned along the way.

Five storytelling rules from a vicar, director, sculptress and restaurateur
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Five storytelling rules from a vicar, director, sculptress and restaurateur

Ahead of Cannes Lions, Ogilvy & Mather London's strategy chief draws out lessons from a range of people who tell stories for a living.

Why McDonald's bereavement ad got it right
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Why McDonald's bereavement ad got it right

As someone who lost his dad when he was young, Ogilvy's Kevin Chesters believes the ad that McDonald's pulled was brave and socially relevant.

Top 10 talks of TED2017: It's going to be OK, folks
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Top 10 talks of TED2017: It's going to be OK, folks

O&M London's chief strategy officer shares his takeaways from the TED2017 conference, and explains why there is still cause for optimism.

Top ten talks of TED2017: It's going to be OK, folks
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Top ten talks of TED2017: It's going to be OK, folks

O&M London's chief strategy officer shares his takeaways from the TED2017 conference, and explains why there is still cause for optimism.

Why the world still needs TED
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Why the world still needs TED

With facts, knowledge and expertise now under threat, this gathering of brilliant minds is more valuable than ever, Kevin Chesters writes from Vancouver.

Planning in the wild: How Ogilvy planners are getting out to connect with real people
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Planning in the wild: How Ogilvy planners are getting out to connect with real people

The shocks of last year suggest we need to connect with real people. So our planners are returning to that oldest of tools: primary research.

The Firm: Life inside an agency gang
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The Firm: Life inside an agency gang

Being in your very own posse is a lot of fun - but also great for business, says Ogilvy & Mather's Kevin Chesters.

Halifax is the indisputable leader of the banks, as Top Cat might say
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Halifax is the indisputable leader of the banks, as Top Cat might say

A bank at the top of the likeability rankings? The new Halifax campaign must be doing something right, writes Kevin Chesters, chief strategy officer of Ogilvy & Mather London.

Coke Zero knows the benefits of hanging around with your cooler, sexier friends
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Coke Zero knows the benefits of hanging around with your cooler, sexier friends

Coca-Cola's decision to bring its sugar free variant more closely in line with the original version could go one of two ways, says Kevin Chesters, chief strategy officer at Ogilvy & Mather - but the smart money says they know what they're doing.

How passion projects could make your agency famous
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How passion projects could make your agency famous

Passion projects could make your agency famous, or they could suck your agency dry - depending on how you approach them, says Kevin Chesters.

Top 10 talks from TED 2016
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Top 10 talks from TED 2016

Nothing gets the brain cells sizzling quite like the TED conference. After taking in 100 of the stimulating talks and demos last week, Kevin Chesters, executive planning director at Mcgarrybowen, picks out those you simply cannot afford to miss

Top ten talks from TED 2016
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Top ten talks from TED 2016

For planners, nothing gets the brain cells fizzing quite like the TED conference. After taking in 100 of the stimulating talks and demos last week, our man in Vancouver, Kevin Chesters, picks out those you simply cannot afford to miss.

From 'Open Happiness' to 'Taste the Feeling': Coke's struggle with emotion vs function
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From 'Open Happiness' to 'Taste the Feeling': Coke's struggle with emotion vs function

Big advocates of 'feeling-based' work such as Wendy Clark and Jonathan Mildenhall have left Coke's marketing and a new, more rational strapline has been unveiled. Kevin Chesters, executive planning director, Mcgarrybowen London, draws on his experience of the brand to assess the pros and cons of this strapline change.

Suspending cynicism to applaud the (better late than never) Pirelli 2016 calendar
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Suspending cynicism to applaud the (better late than never) Pirelli 2016 calendar

While the timing of the Pirelli Calendar turnaround leaves a cynical aftertaste, Kevin Chesters, executive planning director of Mcgarrybowen London, says he'll be ignoring that in favour of applaud.

TED2015: 10 reasons why it's better than ad conferences
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TED2015: 10 reasons why it's better than ad conferences

The executive planning director at Mcgarrybowen gives his top ten take outs from TED2015

TED2015: 10 reasons why it's better than ad conferences
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TED2015: 10 reasons why it's better than ad conferences

Kevin Chesters, the executive planning director at Mcgarrybowen, gives his top ten take outs from TED2015.

How to balance 'dead-eyed box tickers' with great clients
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How to balance 'dead-eyed box tickers' with great clients

Kevin Chesters, the executive planning director at Mcgarrybowen, explains the fine balance between clients who pay the bills and those that allow agencies to do creatively interesting work.