They’re 'a weird cross between The Apprentice and Love Island'.
There are four ways for brands to behave in a crisis: be thoughtful, valuable, timely and humble.
Everyone 'out there' thinks we're a bunch of liars in adland, but recent work for Monopoly gives the lie to that, so why can't more advertisers present the realities of life as a way to get us to relate to what they make and sell?
There were no alcohol campaigns featured in the Warc Creativity Top 10 in 2021, so it's time brands in the sector lightened up and stopped boring everyone rigid.
Harbour's Kevin Chesters looks back on an idea that was pretty much perfect in its simplicity, but was met with determined indifference in a rushed and rather irrelevant client meeting.
Planners need to treat everything in life with the same rigour they would approach a brief.
The Engine Group 'auction’ left me astonished, somewhat bewildered, slightly frustrated but certainly not surprised.
A notable response to this unprecedented set of circumstances has been the rise of collective action and the acceleration of collaboration.
Harbour's Kevin Chesters reflects on a decade of attending TED and shares highlights from this year's conference.
Going to work at a famous agency isn't all it's cracked up to be. It's the people you work with that will make the biggest difference to your career.
This is about time. And it's about time too. Time is something we don't ever seem to have enough of, regardless of what we do or who we do it for.
There was inspiration aplenty for marketers and creatives at TED2018. Ogilvy & Mather's strategy chief shares his top takeaways from the annual conference.
After a year sending planners outside the London bubble, Ogilvy's chief strategy officer gathers the lessons they learned along the way.
Ahead of Cannes Lions, Ogilvy & Mather London's strategy chief draws out lessons from a range of people who tell stories for a living.
As someone who lost his dad when he was young, Ogilvy's Kevin Chesters believes the ad that McDonald's pulled was brave and socially relevant.
O&M London's chief strategy officer shares his takeaways from the TED2017 conference, and explains why there is still cause for optimism.
With facts, knowledge and expertise now under threat, this gathering of brilliant minds is more valuable than ever, Kevin Chesters writes from Vancouver.
The shocks of last year suggest we need to connect with real people. So our planners are returning to that oldest of tools: primary research.
Being in your very own posse is a lot of fun - but also great for business, says Ogilvy & Mather's Kevin Chesters.
A bank at the top of the likeability rankings? The new Halifax campaign must be doing something right, writes Kevin Chesters, chief strategy officer of Ogilvy & Mather London.