Pressures to conform are overshadowing the importance of distinctiveness and individual visions.
Are we beginning to see a chink of light at the end of the permacrisis tunnel?
Even in an age of artificial intelligence, you've got to have faith.
We have thousands of thoughts every day. No wonder we look for mental shortcuts.
There's a difference in distinction and a distinction in being different.
Individually targeted ads can make us feel uncomfortable. They also might not be quite as effective as we think.
Too much PowerPoint presenting is getting in the way of clarity of thought, empathy and trust.
Creative thinking and distinctive assets can help conquer Christmas budget fears.
Any creative endeavour needs to pay close attention to detail, but never at the expense of the end-user.
Why it's time for the industry to stop prioritising content over connectivity.
Why hard product truth always lies behind any emotional selling proposition.
The enforced brevity of social media means people are getting to the point faster. Brands must sit up and pay attention. Or fail to win that of their consumers.
The founding partner of VCCP warns of the serious risks that come from overinvestment in performance media.
The latest wave is the need for immediacy
Plus ça change, plus c'est la même chose – VCCP's chairman reflects on how little things change.
The ad industry has long been obsessed with consumers' eyes, with discourse around eye-catching work pretty much standard. But thanks to the explosion of audio streaming, digital radio and podcasts, the ears are making a comeback. Sit up and listen.
The end of the 1990s downturn was marked by a flowering of British commercial creativity – and something similar could be on the cards in the years to come.
The ad industry must not let process and structure distract it from looking after the very thing that powers it.
The VCCP chairman reflects on the importance of optimism now more of the crisis is likely behind us than ahead of us.
Video communication platforms are only 90% a substitute for real meetings – and we might be missing out on the 10% that decides so much of what happens in our marginal world.