Plus ça change, plus c'est la même chose – VCCP's chairman reflects on how little things change.
The ad industry has long been obsessed with consumers' eyes, with discourse around eye-catching work pretty much standard. But thanks to the explosion of audio streaming, digital radio and podcasts, the ears are making a comeback. Sit up and listen.
The end of the 1990s downturn was marked by a flowering of British commercial creativity – and something similar could be on the cards in the years to come.
The ad industry must not let process and structure distract it from looking after the very thing that powers it.
The VCCP chairman reflects on the importance of optimism now more of the crisis is likely behind us than ahead of us.
Video communication platforms are only 90% a substitute for real meetings – and we might be missing out on the 10% that decides so much of what happens in our marginal world.
Endlines might not currently be fashionable but they still have value
There are some positive news, but we aren't ready for that yet.
Today's interregnum will measure the gap between Covid-19 being brought under control and it being eliminated. We are improvising in a waiting room off the main event.
Don't obsess about what's going to change; think about the big ideas that remain stable.
Promoting people away from the roles in which they excel is perhaps our industry's greatest error.
Whoever coined the term 'performance marketing' has undermined the credibility of broad, brand-building media. But is that fair?
It's the weakest, not strongest, social ties that are most irreplaceable. So, at the start of this decade, let's run towards the periphery.
There's no technical definition of what that 'thing' is, but it's a stern taskmaster and it has to work in all formats, from idents to packaging.
'Things can only get better', 'Yes we can', 'Better together'... all had a message of hope.
It's surprising how much of our daily intellectual effort has already been outsourced.
There are benefits of working with others.
Greater understanding of reason hasn't made us more reasonable.
Brands must use celebrities with caution.
This is the question you should ask yourself at the start of the creative journey.