Video communication platforms are only 90% a substitute for real meetings – and we might be missing out on the 10% that decides so much of what happens in our marginal world.
Endlines might not currently be fashionable but they still have value
There are some positive news, but we aren't ready for that yet.
Today's interregnum will measure the gap between Covid-19 being brought under control and it being eliminated. We are improvising in a waiting room off the main event.
Don't obsess about what's going to change; think about the big ideas that remain stable.
Promoting people away from the roles in which they excel is perhaps our industry's greatest error.
Whoever coined the term 'performance marketing' has undermined the credibility of broad, brand-building media. But is that fair?
It's the weakest, not strongest, social ties that are most irreplaceable. So, at the start of this decade, let's run towards the periphery.
There's no technical definition of what that 'thing' is, but it's a stern taskmaster and it has to work in all formats, from idents to packaging.
'Things can only get better', 'Yes we can', 'Better together'... all had a message of hope.
It's surprising how much of our daily intellectual effort has already been outsourced.
There are benefits of working with others.
Greater understanding of reason hasn't made us more reasonable.
Brands must use celebrities with caution.
This is the question you should ask yourself at the start of the creative journey.
In many ways, as the world becomes more logical it becomes madder.
Fulham's defeat at the hands of Burnley offers some lessons for us in advertising.
Gillette. HSBC. Brexit. We are living in ugly times.
As an industry, we have got ourselves well and truly stuck in Scrooge mode. But de-Scrooging is good.
Campaign is in a nostalgic mood as it celebrates its 50th, so I thought I'd join in the reminiscing.