Charles Vallance

Why a little means a lot

Why a little means a lot

Video communication platforms are only 90% a substitute for real meetings – and we might be missing out on the 10% that decides so much of what happens in our marginal world.

Endlines are still the first word

Endlines are still the first word

Endlines might not currently be fashionable but they still have value

A glass half full

A glass half full

There are some positive news, but we aren't ready for that yet.

This is our great interregnum

This is our great interregnum

Today's interregnum will measure the gap between Covid-19 being brought under control and it being eliminated. We are improvising in a waiting room off the main event.

Give me a compass, not a crystal ball

Give me a compass, not a crystal ball

Don't obsess about what's going to change; think about the big ideas that remain stable.

Artisans, not managers

Artisans, not managers

Promoting people away from the roles in which they excel is perhaps our industry's greatest error.

It's all performance

It's all performance

Whoever coined the term 'performance marketing' has undermined the credibility of broad, brand-building media. But is that fair?

The hidden power of the weakest links

The hidden power of the weakest links

It's the weakest, not strongest, social ties that are most irreplaceable. So, at the start of this decade, let's run towards the periphery.

Does your brand have a... thing?

Does your brand have a... thing?

There's no technical definition of what that 'thing' is, but it's a stern taskmaster and it has to work in all formats, from idents to packaging.

​The politics of optimism

​The politics of optimism

'Things can only get better', 'Yes we can', 'Better together'... all had a message of hope.

There's not enough 'me' in autonomy

There's not enough 'me' in autonomy

It's surprising how much of our daily intellectual effort has already been outsourced.

In praise of the office

In praise of the office

There are benefits of working with others.

Isn't it ironic?

Isn't it ironic?

Greater understanding of reason hasn't made us more reasonable.

A view from Charles Vallance: Gun for hire

A view from Charles Vallance: Gun for hire

Brands must use celebrities with caution.

Is it right enough to be wrong?

Is it right enough to be wrong?

This is the question you should ask yourself at the start of the creative journey.

Is it wrong enough to be right?

Is it wrong enough to be right?

In many ways, as the world becomes more logical it becomes madder.

One goal forward, two goals back

One goal forward, two goals back

Fulham's defeat at the hands of Burnley offers some lessons for us in advertising.

It could get ugly...

It could get ugly...

Gillette. HSBC. Brexit. We are living in ugly times.

How much of a Scrooge are you?

How much of a Scrooge are you?

As an industry, we have got ourselves well and truly stuck in Scrooge mode. But de-Scrooging is good.

In praise of TV

In praise of TV

Campaign is in a nostalgic mood as it celebrates its 50th, so I thought I'd join in the reminiscing.