Callum McCahon

Why Instagram will win the battle for 'selfie commerce' against Snapchat
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Why Instagram will win the battle for 'selfie commerce' against Snapchat

The rival social media platforms have both launch commerce functions but Instagram's may have an edge over Snapchat's, argues Born Social's strategy director.

Brevity is a skill, so speak simply
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Brevity is a skill, so speak simply

Callum McCahon, strategy director at Born Social and Media Week 30 Under 30 2017 alumnus, shares his lessons from the ladder.

Why influencer marketing is starting to grow up
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Why influencer marketing is starting to grow up

Instagram's native feature, indicating when influencers are being paid by a brand, could have drastic implications, writes Born Social's strategy director

Influencer marketing is a bubble, and it's about to burst
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Influencer marketing is a bubble, and it's about to burst

The industry needs to drastically change its approach to influencer marketing, argues Born Social's strategy director.

Silent video doesn't tell the whole story
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Silent video doesn't tell the whole story

Just because brands can get away with using silent video, it doesn't mean it should be the lead strategy, writes Callum McCahon.