The rival social media platforms have both launch commerce functions but Instagram's may have an edge over Snapchat's, argues Born Social's strategy director.
Callum McCahon, strategy director at Born Social and Media Week 30 Under 30 2017 alumnus, shares his lessons from the ladder.
Instagram's native feature, indicating when influencers are being paid by a brand, could have drastic implications, writes Born Social's strategy director
The industry needs to drastically change its approach to influencer marketing, argues Born Social's strategy director.
Just because brands can get away with using silent video, it doesn't mean it should be the lead strategy, writes Callum McCahon.