James Kirkham

How World Cup 2018 will help brand communications grow up
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How World Cup 2018 will help brand communications grow up

Brands wary of next summer's FIFA World Cup in Russia should think again, writes James Kirkham, head of Copa90.

'Ads on hate channels' highlight need for a whole new media model
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'Ads on hate channels' highlight need for a whole new media model

New bespoke platforms represent a way forward, writes Copa90's James Kirkham.

Why women's football is the brilliant blank canvas all brands crave
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Why women's football is the brilliant blank canvas all brands crave

With so much opportunity in women's football, why aren't brands making the most of it, asks the head of Copa90.

Five media learnings from Euro 2016
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Five media learnings from Euro 2016

So another tournament comes to pass. Before brands claim their respective victories, what really happened with modern media consumption during one of the greatest sporting events on earth?

Sports media content is winning on social
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Sports media content is winning on social

Adland should now be looking to the changing face of sports media as a template for a more guaranteed, successful future of their own, writes James Kirkham.

Twitter streaming NFL games has potential to completely change sport
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Twitter streaming NFL games has potential to completely change sport

Not to slight traditional broadcasters, but they alone cannot satisfy the needs and appetites of a modern fan, says the head of Copa90.

Why messenger apps are the future of always-on marketing in sports
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Why messenger apps are the future of always-on marketing in sports

This is set to be a huge year for sport, with the Rio Olympics, football's European Championships and hopefully the continued revival of British tennis writes James Kirkham, head of Copa90 and chief strategy officer of Bigballs Media.

Why Burberry's Snapchat Testino campaign is the best piece of marketing in 2015
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Why Burberry's Snapchat Testino campaign is the best piece of marketing in 2015

Never mind the John Lewis Christmas ad, says James Kirkham, global head of social and mobile at Leo Burnett, Burberry partnering with Snapchat to create an ad in real-time will be the best piece of marketing this year.

Forget Protein World, Instagram is driving the new fitness 'regime reality'
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Forget Protein World, Instagram is driving the new fitness 'regime reality'

Just as Instagram announces smart ad targeting for all, the platform has been the unintentional author of a brand new health and wellness category. But is it actually doing us any good? Asks James Kirkham, Leo Burnett global head of social and mobile and co-founder of Holler.

Briefing for experiences, not ads: why clients need to go to SXSW
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Briefing for experiences, not ads: why clients need to go to SXSW

Events like SXSW can fuel creativity and innovation for brands but, Leo Burnett's global head of social and mobile and co-founder of Holler James Kirkham says that clients and brands need to experience and collaborate more closely to benefit.

Discover makes Snapchat the youth-media heavyweight
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Discover makes Snapchat the youth-media heavyweight

Leo Burnett's global head of social and mobile says Snapchat's new editorial area changes the game completely for brands seeking young consumers

Snap to it: Discover makes Snapchat the go-to youth media platform
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Snap to it: Discover makes Snapchat the go-to youth media platform

If you're not sixteen years old, you might have missed it. But this morning Snapchat flicked a switch and turned their little app into a monster youth media platform. If you're in any form of media, advertising, publishing or social then this matters, says James Kirkham, global head of social and mobile, Leo Burnett.

The year ahead for mobile
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The year ahead for mobile

More than a channel operating in isolation, mobile is everywhere, influencing our entire lives. Now brands must exploit the blank canvas before them, James Kirkham writes.

Why Spotify and Uber's tie-up provides a glimpse into a 'masscierge-driven' future
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Why Spotify and Uber's tie-up provides a glimpse into a 'masscierge-driven' future

The deal between Spotify and Uber that allows passengers to control the music during their taxi rides offers marketers a great example of how technology can be used to make consumers' everyday lives effortlessly convenient, says James Kirkham, global head: social & mobile, Leo Burnett and co-founder, Holler.

Alashazam! Eerie visions of the future as Facebook quietly change the game. Again.
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Alashazam! Eerie visions of the future as Facebook quietly change the game. Again.

Facebook is making life more seamless, so what is the fuss, asks James Kirkham, global head of social and mobile at Leo Burnett and co-founder of Holler.

The Oscars selfie: Talent needs tech, just as tech needs talent
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The Oscars selfie: Talent needs tech, just as tech needs talent

As the world over has woken up to the picture of Ellen DeGeneres surrounded by her famous friends, James Kirkham, global head of social and mobile at Leo Burnett, takes a closer look at the brand behind the moment.