We should give the younger generation more credit than to think they all have the attention spans of gnats.
Brands need to move beyond empty 'empowerment' briefs and show real commitment to women's football.
Ahead of Campaign's Future Fit conference Copa90's James Kirkham explains the impact of on-demand content and the next generation of fans.
Communications and communities together provide a formidable force for change, writes the head of Copa90.
Brands wary of next summer's FIFA World Cup in Russia should think again, writes James Kirkham, head of Copa90.
New bespoke platforms represent a way forward, writes Copa90's James Kirkham.
With so much opportunity in women's football, why aren't brands making the most of it, asks the head of Copa90.
So another tournament comes to pass. Before brands claim their respective victories, what really happened with modern media consumption during one of the greatest sporting events on earth?
Adland should now be looking to the changing face of sports media as a template for a more guaranteed, successful future of their own, writes James Kirkham.
Not to slight traditional broadcasters, but they alone cannot satisfy the needs and appetites of a modern fan, says the head of Copa90.
This is set to be a huge year for sport, with the Rio Olympics, football's European Championships and hopefully the continued revival of British tennis writes James Kirkham, head of Copa90 and chief strategy officer of Bigballs Media.
Never mind the John Lewis Christmas ad, says James Kirkham, global head of social and mobile at Leo Burnett, Burberry partnering with Snapchat to create an ad in real-time will be the best piece of marketing this year.
Just as Instagram announces smart ad targeting for all, the platform has been the unintentional author of a brand new health and wellness category. But is it actually doing us any good? Asks James Kirkham, Leo Burnett global head of social and mobile and co-founder of Holler.
Events like SXSW can fuel creativity and innovation for brands but, Leo Burnett's global head of social and mobile and co-founder of Holler James Kirkham says that clients and brands need to experience and collaborate more closely to benefit.
Leo Burnett's global head of social and mobile says Snapchat's new editorial area changes the game completely for brands seeking young consumers
If you're not sixteen years old, you might have missed it. But this morning Snapchat flicked a switch and turned their little app into a monster youth media platform. If you're in any form of media, advertising, publishing or social then this matters, says James Kirkham, global head of social and mobile, Leo Burnett.
More than a channel operating in isolation, mobile is everywhere, influencing our entire lives. Now brands must exploit the blank canvas before them, James Kirkham writes.
The deal between Spotify and Uber that allows passengers to control the music during their taxi rides offers marketers a great example of how technology can be used to make consumers' everyday lives effortlessly convenient, says James Kirkham, global head: social & mobile, Leo Burnett and co-founder, Holler.
Facebook is making life more seamless, so what is the fuss, asks James Kirkham, global head of social and mobile at Leo Burnett and co-founder of Holler.
As the world over has woken up to the picture of Ellen DeGeneres surrounded by her famous friends, James Kirkham, global head of social and mobile at Leo Burnett, takes a closer look at the brand behind the moment.