Five themes emerged when Zenith got some of its clients to talk to each other.
Natalie Cummins is Zenith UK's new CEO and a single mother of three children. Here, she argues people should stop trying to achieve work/life balance; blending the two is a more effective way to manage your time.
People in the capital may be less loyal to brands, but provide a big opportunity for advertisers if they do get it right, argues Zenith's UK managing director.
What's the best combination of TV, VOD and YouTube for driving results, asks Zenith UK's MD.
Speaking like a 10 year old helps improve communication, writes Zenith's UK managing director, Natalie Cummins.