Natalie Cummins

Natalie Cummins is managing director of Zenith UK

How brands can cope better in a Covid world

Five themes emerged when Zenith got some of its clients to talk to each other.

A CEO and a single parent, how Natalie Cummins makes it work

Natalie Cummins is Zenith UK's new CEO and a single mother of three children. Here, she argues people should stop trying to achieve work/life balance; blending the two is a more effective way to manage your time.

Why Londoners are less loyal to brands

People in the capital may be less loyal to brands, but provide a big opportunity for advertisers if they do get it right, argues Zenith's UK managing director.

The challenge in TV is fast reach decline

What's the best combination of TV, VOD and YouTube for driving results, asks Zenith UK's MD.

Zenith MD on why a no nonsense vernacular is her secret work weapon

Speaking like a 10 year old helps improve communication, writes Zenith's UK managing director, Natalie Cummins.