Natalie Cummins

Natalie Cummins is managing director of Zenith UK

How brands can cope better in a Covid world

How brands can cope better in a Covid world

Five themes emerged when Zenith got some of its clients to talk to each other.

A CEO and a single parent, how Natalie Cummins makes it work

A CEO and a single parent, how Natalie Cummins makes it work

Natalie Cummins is Zenith UK's new CEO and a single mother of three children. Here, she argues people should stop trying to achieve work/life balance; blending the two is a more effective way to manage your time.

Zenith MD on why a no nonsense vernacular is her secret work weapon

Zenith MD on why a no nonsense vernacular is her secret work weapon

Speaking like a 10 year old helps improve communication, writes Zenith's UK managing director, Natalie Cummins.