Clive Humby

Clive Humby is chief data scientist at Starcount and co-founder of Dunnhumby

Consumer targeting is entering a new age
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Consumer targeting is entering a new age

Geodemographic targeting, which has not changed much since the 1970s, needs to combine with more dynamic data sets to create a complete picture of consumers.

Loyalty schemes do need to evolve but Amazon Prime isn't the answer for Tesco. So, what is?
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Loyalty schemes do need to evolve but Amazon Prime isn't the answer for Tesco. So, what is?

The complexity of personalisation achieved by Tesco Clubcard for loyal shoppers still outshines even the most sophisticated of web operators, writes the scheme's co-founder.

Doctor Who, Twitter and the demise of the master brand as a comms tool
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Doctor Who, Twitter and the demise of the master brand as a comms tool

Clive Humby, a key architect of Tesco Clubcard and chief data scientist at Starcount, explains why sub-brands will prosper in the age of social media.

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DIRECT MARKETING: Digging for information

In his second article about running a data warehouse, Clive Humby looks at what is worth storing and how best to use it

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DIRECT MARKETING: Opening the information warehouse

A data warehouse can transform your business. Clive Humby reports on the benefits and potential pitfalls