Rob Norman

Rob Norman is a senior advisor to Group M and was previously the media agency group's chief digital officer.

Add more friction to make Facebook a safer space

Add more friction to make Facebook a safer space

Here are three steps to assuage fears of advertisers...

Stop sharing: how Facebook can curb spread of hateful content

Stop sharing: how Facebook can curb spread of hateful content

Apply lessons from social distancing to the social media world, a former Group M digital boss says.

Digital media's next decade could be more dramatic than the last

Digital media's next decade could be more dramatic than the last

Navigating the opportunities and hazards is hard, but smashing the machines is not an option.

Decisions, decisions: the ultimate ethical dilemma for tech giants

Decisions, decisions: the ultimate ethical dilemma for tech giants

The tech giants are discovering they aren't immune from ethical dilemmas and their response will determine whether their dominance will continue or decline, Rob Norman says.

Advertising and moral hazard: questions that brands and regulators must ask

Advertising and moral hazard: questions that brands and regulators must ask

There is peril at the intersection of public proclamations of purpose and the pursuit of profit, writes Group M's former chief digital officer.

CES 2018: Time to start spreading the news about tech beyond Vegas

CES 2018: Time to start spreading the news about tech beyond Vegas

As the ad industry prepares for its annual pilgrimage to the Consumer Electronics Show, the outgoing chief digital officer of Group M asks if CES should be putting on a travelling roadshow to reach a bigger audience.

Programmatic: guilty until proven innocent?

Programmatic: guilty until proven innocent?

Like it or not, programmatic is here to stay and all parties need to collaborate around improvements, writes Group M's global chief digital officer.

When content is rotten, brand safety is a zero tolerance game

When content is rotten, brand safety is a zero tolerance game

The democratisation of information and publishing comes at a price. That price is societal and commercial risk, writes GroupM's chief digital officer.

The genie is out of the bottle with mobile advertising

The genie is out of the bottle with mobile advertising

Group M's chief digital officer explains what marketers should pay attention to ahead of next week's Mobile World Congress in Barcelona.

Group M's Rob Norman offers new rules of engagement after ANA transparency skirmish

Group M's Rob Norman offers new rules of engagement after ANA transparency skirmish

After criticising the ANA's recent transparency report, Group M's Rob Norman outlines new guidelines for media agencies and their clients.

The new Age of Enlightenment

The new Age of Enlightenment

The chief digital officer of GroupM Worldwide looks beyond supply-side optimisation.

The year ahead for ad tech

The year ahead for ad tech

Batten down the hatches for a mystification tsunami.