This year's outstanding work used a mix of data and creativity to better connect the medium, message and moment, showing the industry how it can raise the bar.
A passion for skating and its culture fuels "same old" magazine.
Nick Farnhill, chief executive of Publicis London and Poke, reports back from a trip to the Winter Olympics.
"Sean Penn, you dumb [sic], rude and full of farts": one of the Mean Tweets read out by the self-deprecating Mr Penn on Jimmy Kimmel Live.
Using technology as a powerful force for good is a recurrent theme at this year's SXSW. Nick Farnhill, founder and partner of Poke, hopes London's political leaders can learn from this.
SXSW kicks off today and Nick Farnhill, co-founder of digital agency Poke, has served up his menu of things to watch out for in the burgeoning area of food technology.
From the bizarre (a band playing Tweet requests on a live stream) to the serious (a debate on pay-wall pricing structures), the first Internet Week Europe brought together a cross-section of businesses with the web at their core at a series of events celebrating all things www.