Clients have the potential to create a virtuous circle when they invest properly in their agency partners.
Creativebrief's managing director Charlie Carpenter explains why an industry shift is creating a rare window to modernise and streamline the client/agency pitch process.
Diversity is the key to unlocking raw and unbridled creativity. It is time to step up and challenge the status quo, writes Creativebrief's managing director.
As an industry it's time to kick into a more activist phase, argues Creativebrief's managing director.
Dickens and Hip-hop get Creativebrief's managing director thinking about the future of the client and agency relationship.
Creativebrief has found a paradox facing brands and their marketing leadership, says its managing director.
Creativebrief's managing director wonders whether the industry is ready to wave goodbye to "the pitch".
In advertising, being nice no longer means finishing last, explains the Creativebrief managing director, Charlie Carpenter.
The momentum in the industry to do work that does good can be a springboard for a new creative revolution, argues Charlie Carpenter, the managing director of Creativebrief.