Charlie Carpenter

A word to brand procurement chiefs: you get what you pay for

A word to brand procurement chiefs: you get what you pay for

Clients have the potential to create a virtuous circle when they invest properly in their agency partners.

Pitches no longer offer brands a buyer's market

Pitches no longer offer brands a buyer's market

Creativebrief's managing director Charlie Carpenter explains why an industry shift is creating a rare window to modernise and streamline the client/agency pitch process.

Lost horizons: unlikely lessons in diversity from 1950s New York

Lost horizons: unlikely lessons in diversity from 1950s New York

Diversity is the key to unlocking raw and unbridled creativity. It is time to step up and challenge the status quo, writes Creativebrief's managing director.

Can the Festival of Creativity move us into a new era of activism?

Can the Festival of Creativity move us into a new era of activism?

As an industry it's time to kick into a more activist phase, argues Creativebrief's managing director.

The changing role for agencies in a world of modern brands

The changing role for agencies in a world of modern brands

Dickens and Hip-hop get Creativebrief's managing director thinking about the future of the client and agency relationship.

The changing world order for brands in 2017

The changing world order for brands in 2017

Creativebrief has found a paradox facing brands and their marketing leadership, says its managing director.

Quit 'the pitch' as we know it

Quit 'the pitch' as we know it

Creativebrief's managing director wonders whether the industry is ready to wave goodbye to "the pitch".

The age of nastiness is over for agencies, says Creativebrief MD

The age of nastiness is over for agencies, says Creativebrief MD

In advertising, being nice no longer means finishing last, explains the Creativebrief managing director, Charlie Carpenter.

Why 'doing good' must inspire a new creative revolution

Why 'doing good' must inspire a new creative revolution

The momentum in the industry to do work that does good can be a springboard for a new creative revolution, argues Charlie Carpenter, the managing director of Creativebrief.