Allyson Stewart-Allen

Brands pay the price for gender pay gaps
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Brands pay the price for gender pay gaps

The findings of gender pay disparity will prove a watershed moment for British industry, writes Allyson Stewart-Allen, chief executive of International Marketing Partners.

Brand hate can be overcome - if you earn people's trust
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Brand hate can be overcome - if you earn people's trust

Allyson Stewart-Allen, chief executive of International Marketing Partners London, looks at ways in which much-criticised brands can improve their reputation and restore their corporate standing.

What marketers can learn from today's disruptors and the early innovators
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What marketers can learn from today's disruptors and the early innovators

Think of how you make your coffee, open your emails, do your banking, book your holiday... the birth and growth of companies that disrupt their industries is accelerating like never before, says International Marketing Partners chief executive Allyson Stewart-Allen, but is this disruption a new trend, or just more visible to us now than in the past?

He's an Englishman in Illinois: the challenges for McDonald's boss Steve Easterbrook
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He's an Englishman in Illinois: the challenges for McDonald's boss Steve Easterbrook

Allyson Stewart-Allen, chief executive of International Marketing Partners London, explores the task ahead for the new McDonald's chief executive.

Why Rupert Murdoch must get a grip of brand News Corp
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Why Rupert Murdoch must get a grip of brand News Corp

Allyson Stewart-Allen, director at consultancy International Marketing Partners, discusses the next steps for News Corp in detoxifying it brand following the departure of News International chief executive Rebekah Brooks