Jonathan Trimble

Focusing on big business misses a trick in the push for gender parity
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Focusing on big business misses a trick in the push for gender parity

Jonathan Trimble, chief executive and founder at 18 Feet & Rising, on how he plans to eliminate his agency's gender pay gap.

Why it's time to ditch the CV and put creative expertise into your hiring practices
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Why it's time to ditch the CV and put creative expertise into your hiring practices

The paradoxical nature of today's job market offers a brilliant opportunity for divergent thinking, writes 18 Feet & Rising's chief executive.

Cannes Lions must evolve as we learn to do purposeful business
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Cannes Lions must evolve as we learn to do purposeful business

As we learn to evolve consumerism and capitalism, so too must we learn to evolve Cannes, says 18 Feet & Rising's chief executive.

A plea for 'less, better advertising'
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A plea for 'less, better advertising'

18 Feet & Rising has just become the first ad agency to gain B Corp status. This is important as we continue on our journey to create positive social change while delivering great business results, Jonathan Trimble writes.

Creativity won't be a priority of new-look government
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Creativity won't be a priority of new-look government

The appointment of a new culture secretary is unlikely to unlock any fresh thinking in the government -- which is exactly what we need right now, says 18 Feet & Rising CEO Jonathan Trimble.

Brexit: Corbyn does not have a brand problem, Britain has a vision problem
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Brexit: Corbyn does not have a brand problem, Britain has a vision problem

Who's driving this juggernaut? asks Jonathan Trimble, CEO at 18 Feet & Rising.

A poorer, angrier Christmas could spell the end of the holiday heart-warmer
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A poorer, angrier Christmas could spell the end of the holiday heart-warmer

The stakes for Christmas campaigns are higher than ever, but so is the imperative for change, says 18 Feet & Rising's chief executive.

Agencies: make sure you take credit for your ideas
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Agencies: make sure you take credit for your ideas

18 Feet & Rising was stung recently when a client claimed one of the agency's ideas as its own. Its chief executive, Jonathan Trimble, says the agency model needs to evolve to ensure attribution cannot be lost

Is the tear-jerking Christmas ad over?
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Is the tear-jerking Christmas ad over?

Jonathan Trimble, the founder of 18 Feet & Rising, talks about the "twin peak Christmas" phenomenon caused by Black Friday and why it could be the death of the UK's Super Bowl moment.