Matt Mee

Matt Mee is global chief strategy officer of MediaCom

Brands matter more in an age of passive consumption
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Brands matter more in an age of passive consumption

Technology is turning consumers into passive purchasers - all the more reason for companies to keep the faith and invest in their brands, MediaCom's global chief strategy officer says.

Think BR: Why Google will get connected television right
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Think BR: Why Google will get connected television right

While Apple and Yahoo's previous attempts to merge TV and online failed to make a big impression, Matt Mee, EMEA head of strategy at MediaCom, explains why Google TV could be the one to succeed.