Too many marketers and agencies talk about being "always on digital", without realising it can be wasteful, annoying and neglectful of other important media channels, Blue 449's global chairman argues.
Too many awards shows and festivals are forgetting the only thing that really matters to clients: brilliant, integrated ideas, Blue 449's chairman says.
What would happen, I wonder, if we played a version of Mr And Mrs, asking a senior client and their senior agency media director to define some of the new jargon surrounding digital advertising... with no conferring. Programmatic buying, native advertising and demand-side platforms spring to mind.
Phil Georgiadis has a feeling that big brands in most sectors will fare the best in 2009. But with the stakes so high, fortune will favour the brave.