In the second episode of our CTV Trends series, Justin Evans, global head of analytics & insights at Samsung Ads, explains how brands can target the often difficult-to-reach gaming audience.
In the first Samsung Ads' CTV Trends video, Justin Evans, global head of analytics & insights at Samsung Ads, discusses CTV's growth and evolution and what this means for the whole advertising ecosystem
'If you want to know how to change the behaviour of a group of people, co-create it with that group.'
Absurd animation provides temporary relief from the feeling that '2020 is bad'.
'Digital optimism' of Gen Z formed basis of new ad…
Award focuses on different area of diversity each year…
'It starts on TikTok' has launched in US and will run in other markets from September.
Engine's Pete Ioulianou walks us through the process…
Director Simon Ratigan and ECD Micky Tudor discuss how they made "Helping every way that we can"
Consumer sentiment seems to be aligning with government recommendations.
Repositioning includes subscription service and mobile app...
Black squares can be seen across social media accounts.
These apps have taken over our homes, but will their new-found popularity continue long after lockdown?
Two-minute film perfectly positions the new product.
Agency's staff answer quick-fire questions about their year.
SCA student has been grinding to make his mark.
Campaign caught up with some of the documentary's participants to see what they've been up to.
Director Nina Gantz dissects her recent spot...
The scheme invites creatives and strategists to donate skills to help a charity, in exchange for a nice meal.
To mark the launch of Google Assistant on its system, consumers can step inside a song.