"Creativity is 75% work and 25% serendipity, and it's that 25% that makes something amazing. It's taking advantage of that little spark that could come from anywhere."
An exploration of his ads...
We take a behind-the-scenes look...
The title will be stocked in Waitrose & Partners stores.
Campaign and behavioural research agency Watch Me Think asked members of the public what they thought. The results may shock you...
Nagshineh, creative director at Don't Look Films and Bonafide magazine, talks about making a winning entry for the Brand Film Festival.
Charity wants to take more positive approach to educating people about the disease.
The event, now in its eighth year, explored the 'the new era of influence'.
Retailer champions gifter rather than giftee in Christmas campaign.
Champagne brand worked with artists to explore radical social movements in British culture.
Partnership with News UK will also include content for The Sun, The Times and talkSPORT.
Halloween was a Big night in the ad industry calendar as the best work of the year - and its talented creators - were feted at London's Eventim Apollo.
Intu, the shopping centre company, has worked with Now for the third year to create its latest stop-motion Christmas ad.
We go behind the scenes with St Luke's at the shoot of its new £5m campaign.
We ask key players what they think
Tesco is celebrating the 20th anniversary of its Finest* range by hosting a sensory activation in Shoreditch from 11 to 13 October.
The festival's hub is in The Old Truman Brewery, East London, but is also spread out at many bars across the capital.
We speak to the people who made it happen
Technology allows Deloitte and Market Gravity to analyse engagement in real time.
The & Partnership London's Yan Elliott and Marc Donaldson explain the RNIB's new look.