We ask key players what they think
Tesco is celebrating the 20th anniversary of its Finest* range by hosting a sensory activation in Shoreditch from 11 to 13 October.
The festival's hub is in The Old Truman Brewery, East London, but is also spread out at many bars across the capital.
We speak to the people who made it happen
Technology allows Deloitte and Market Gravity to analyse engagement in real time.
The & Partnership London's Yan Elliott and Marc Donaldson explain the RNIB's new look.
Attendees of the beer event can find out if they materially or experience rich.
Football clubs are diversifying their media offering in the social media era, and arguably becoming content factories in their own right.
At the premiere of their new Amazon Prime series, Tom Glick, chief commercial officer of City Football Group, explained to Campaign that Manchester City FC's foremost objective was fan engagement, insight and understanding.
Renault, the French car manufacturer, is moving away from the showroom to target millennials who are short on time with a 90s throwback activation.
With streaming services like Netflix competing for viewers, film marketers have never had to work harder or more creatively to get people to the cinema.
Campaign went behind the scenes at the filming of Britain's Beer Alliance's new ad
What does Cristiano Ronaldo's transfer to Juventus mean for the brands of the club and football star?
Campaign went behind the scenes at the filming of Chiltern Railway's "Travel free-range" campaign.
Richard Denney, executive creative director at St Luke's, talks about how winning a Big award for "Cif the Web" meant to him and his team.
How did KFC go from a crisis that threatened its business to winning at Cannes Lions?
David Harris, chief creative officer at Gyro UK, talks about how winning a Big award for Midland Bank, now HSBC, helped him as a young creative.
Even legendary creative directors start somewhere.
Campaign gets a lift from the young creative team who came up with a unique idea to break into the advertising industry.
Campaign's Media360 event in Brighton brought together many of the greatest minds across the media landscape last week.