Richard Huntington

Richard Huntington is the chairman and chief strategy officer of Saatchi & Saatchi London

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Peter Mead's joyful book demonstrates the power of being nice

Nice Is Not a Biscuit charts an historic adland career and offers up a philosophy that should remain central to industry thinking.

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Brands have become potent participants in the Ukraine war

Global brands are now intrinsically bound with the cultural and economic values of their home nations.

As cultural citizens, we have an obligation to help enrich lives

The industry needs to look beyond the sell and rediscover the powerful art of creativity as entertainment.

Ours is a tale of two nations – the haves and the have lesses

On the challenges of marketing to a divided country

Send in the clowns

The true magic of advertising lies in making them laugh

The mess, the serendipity, the coffee: a love letter to the Agency

Saatchi & Saatchi London's chairman and chief strategy officer reflects on his addiction to the rush he gets from 'mainlining pure advertising Agency'.

The Independent, BA, Carlsberg and more: some of Saatchi & Saatchi's work in the past 50 years

Chutzpah & Chutzpah: how to make the good stuff happen in advertising.

A new capitalism

Increasing concern about the least-worst economic model...

We don't save people's lives

It's something that can feel uncomfortable at times like this.

Make advertising more like country music

Real emotional connection comes from the specificity of the stories.

Make more entertaining ads. It's what Paul would have wanted

Entertainment is a metric that the industry seems to have forgotten.

Richard Huntington

Language matters

Remember the Community Charge? Of course you don't.

Richard Huntington

Tribalism has got an awfully bad name of late

It's good for clients that advertising agencies are so partisan.

Led by Donkeys uses politics to show the power of outdoor

The campaign's successful use of outdoor reminds us of the enduring potency of this medium.

Let's get the hell out of the land of middle-distance mediocrity

Twyla Tharp's notion of focal lengths teaches us about creating advertising that feels most alive and vibrant.

Richard Huntington

Branding should be left to the cowboys

Frankly, any metaphor that alludes to searing hide as a red-hot iron is driven into an animal's flesh doesn't seem like an entirely good look for contemporary marketing.

Mahabis was a victim of its infamous marketing

By stalking consumers, some brands create animosity.

You need to put emotion in the input to get it in the output

Agencies and brand marketing departments all need to get closer to and witness more raw, intense emotions.

Why have just one marketing guru when you can follow them all?

I'm no great fan of monotheism. The idea that there is one true god, one answer to the entirety of life, the universe and everything has always struck me as rather arrogant.

The four rules of consent in advertising

GDPR has got us all minding our Ps and Qs, but there is another, arguably far more important, form of consent that receives less attention.