Richard Huntington

Richard Huntington is the chairman and chief strategy officer of Saatchi & Saatchi London

The Independent, BA, Carlsberg and more: some of Saatchi & Saatchi's work in the past 50 years

The Independent, BA, Carlsberg and more: some of Saatchi & Saatchi's work in the past 50 years

Chutzpah & Chutzpah: how to make the good stuff happen in advertising.

A new capitalism

A new capitalism

Increasing concern about the least-worst economic model...

We don't save people's lives

We don't save people's lives

It's something that can feel uncomfortable at times like this.

Make advertising more like country music

Make advertising more like country music

Real emotional connection comes from the specificity of the stories.

Make more entertaining ads. It's what Paul would have wanted

Make more entertaining ads. It's what Paul would have wanted

Entertainment is a metric that the industry seems to have forgotten.

Language matters

Language matters

Remember the Community Charge? Of course you don't.

Tribalism has got an awfully bad name of late

Tribalism has got an awfully bad name of late

It's good for clients that advertising agencies are so partisan.

Led by Donkeys uses politics to show the power of outdoor

Led by Donkeys uses politics to show the power of outdoor

The campaign's successful use of outdoor reminds us of the enduring potency of this medium.

Let's get the hell out of the land of middle-distance mediocrity

Let's get the hell out of the land of middle-distance mediocrity

Twyla Tharp's notion of focal lengths teaches us about creating advertising that feels most alive and vibrant.

Branding should be left to the cowboys

Branding should be left to the cowboys

Frankly, any metaphor that alludes to searing hide as a red-hot iron is driven into an animal's flesh doesn't seem like an entirely good look for contemporary marketing.

Mahabis was a victim of its infamous marketing

Mahabis was a victim of its infamous marketing

By stalking consumers, some brands create animosity.

You need to put emotion in the input to get it in the output

You need to put emotion in the input to get it in the output

Agencies and brand marketing departments all need to get closer to and witness more raw, intense emotions.

Why have just one marketing guru when you can follow them all?

Why have just one marketing guru when you can follow them all?

I'm no great fan of monotheism. The idea that there is one true god, one answer to the entirety of life, the universe and everything has always struck me as rather arrogant.

The four rules of consent in advertising

The four rules of consent in advertising

GDPR has got us all minding our Ps and Qs, but there is another, arguably far more important, form of consent that receives less attention.

What marketers can learn from South Park, monopolies and undies

What marketers can learn from South Park, monopolies and undies

The industry needs to actually understand what works instead of clinging to accepted wisdom, says the Saatchi & Saatchi chairman and chief strategy officer.

Unconscious bias and the default male

Unconscious bias and the default male

Across culture and society, the role models we celebrate are still mostly men. It's time for a change, says the Saatchi & Saatchi chairman.

Why marketers need to think like Agatha Christie's Hercule Poirot

Why marketers need to think like Agatha Christie's Hercule Poirot

Our business is characterised by seemingly insurmountable problems but "clear evidence" to solve them should not just be taken at face value, cautions the Saatchi & Saatchi chairman and chief strategy officer.

How EE brought magic back to the network

How EE brought magic back to the network

The growth and success of EE, which is only five years old, make it a classic "nothing is impossible" story.

What the nation's love for the NHS can teach brands

What the nation's love for the NHS can teach brands

The NHS provides a blueprint for brands seeking to become sources of cohesion, says the Saatchi & Saatchi chairman and chief strategy officer.

Channel George Orwell and push back against orthodoxy

Channel George Orwell and push back against orthodoxy

Don't ever stop exploring, creating and going against conventions, says the Saatchi & Saatchi chairman and chief strategy officer.