Oliver McAteer

Reebok reignites '#BeMoreHuman' with female-empowerment
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Reebok reignites '#BeMoreHuman' with female-empowerment

The sports clothing brand is leading the charge with cultural transformation.

One-word answers with Heineken CMO Jonnie Cahill
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One-word answers with Heineken CMO Jonnie Cahill

Cahill on the marketing strategy that's going to take his beer brand to the next level.

Bayer awards global Companion Animal account to Proximity and BBDO
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Bayer awards global Companion Animal account to Proximity and BBDO

The agencies will fuse to provide all of brand's creative work.

Ulta Beauty chased Millennial money 'too much,' says SVP brand marketing
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Ulta Beauty chased Millennial money 'too much,' says SVP brand marketing

The brand is attempting to change the narrative of how consumers view beauty.

Movers & Shakers: Droga5, Highsnobiety, Rokkan and more
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Movers & Shakers: Droga5, Highsnobiety, Rokkan and more

This week's account of wins and losses, lay-offs and hires.

Friends co-creator reveals 'ageist' fears she had for show
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Friends co-creator reveals 'ageist' fears she had for show

Marta Kauffman also shared why her new series, Grace and Frankie, could not work for linear TV, as industry leaders gathered to talk about age at an event hosted by McCann.

Major shade thrown in Covergirl's new unscripted campaign
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Major shade thrown in Covergirl's new unscripted campaign

The makeup brand partnered with Droga5 to bring "Shade for Shade" to life.

Should brands banish fear and embrace sex as a marketing tool?
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Should brands banish fear and embrace sex as a marketing tool?

It's 2018, but social conditioning means sex is still taboo. Brands won't touch the subject, which experts say could be a massively missed opportunity.

StubHub plays on your impulses with 72andSunny campaign
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StubHub plays on your impulses with 72andSunny campaign

A trio of celebrities cap punchy new ads by the L.A. shop.

Diet Madison Avenue defamation case moves forward
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Diet Madison Avenue defamation case moves forward

The Instagram account is being sued alongside MDC Partners after Crispin Porter & Bogusky's former CCO claims he was unfairly fired.

McCann Health terminates global CCO following employee complaint
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McCann Health terminates global CCO following employee complaint

Jeremy Perrott violated the agency's code of conduct.

'F*ck everyone': Planned Parenthood's middle finger to Trump
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'F*ck everyone': Planned Parenthood's middle finger to Trump

The healthcare provider launched a no-nonsense campaign with BBH NY.

Performance enhancer brand wants cyclists to start doping
Movers & Shakers: R/GA, Mother, Dunkin' Donuts and more
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Movers & Shakers: R/GA, Mother, Dunkin' Donuts and more

This week's account of wins and losses, lay-offs and hires.

Amazon shouldn't fear Walmart's Jet.com same-day delivery - yet
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Amazon shouldn't fear Walmart's Jet.com same-day delivery - yet

Jet.com's strong focus on full customer experience puts it in a prime position to make this successful, but experts wonder if it has the infrastructure to scale.

The Atlantic's brand studio launches HPE film to demystify A.I.
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The Atlantic's brand studio launches HPE film to demystify A.I.

The documentary was created in partnership with Digitas.

Evian's babies ditched for new U.S. creative push
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Evian's babies ditched for new U.S. creative push

The water brand says it's grown "exponentially" in America since its baby ads launched nearly a decade ago.

Countries' athletic talent has brand impact well beyond stadium
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Countries' athletic talent has brand impact well beyond stadium

Y&R's Best Countries data shows correlation between winning World Cup and brand strength.

One-word answers with Nascar's Jill Gregory
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One-word answers with Nascar's Jill Gregory

The executive vice president and chief marketing officer spells out her vision for the future of one of America's most-loved sports.

Programmatic growth picks up as 'doomsday' GDPR passes without major incident
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Programmatic growth picks up as 'doomsday' GDPR passes without major incident

Six weeks on: Unruly is experiencing no slowdown in programmatic buying despite global predictions of chaos -- but publishers are still wrangling with consent platforms.