Oliver McAteer

Giant Spoon and NBCUniversal partner for new DTC TV offering
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Giant Spoon and NBCUniversal partner for new DTC TV offering

'DTC brands are becoming aware that to build brand at scale, they have to transcend the feed to new mediums.'

SEO jackpot sparks birth of e-commerce agency success
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SEO jackpot sparks birth of e-commerce agency success

'When clients are barely willing to pay prices that give us 10% margin, and they kick our asses day and night, and you can sell products at a 70% margin, you tell me where the future is.'

Digital growth is killing creative quality, say most marketers
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Digital growth is killing creative quality, say most marketers

A new study suggests creative departments are struggling to keep up data-driven advertising.

Movers & Shakers: VMLY&R, Wunderman, The BAM Connection and more
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Movers & Shakers: VMLY&R, Wunderman, The BAM Connection and more

This week's account of wins and losses, lay-offs and hires.

Amazon's move to East Coast is great news for adland talent
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Amazon's move to East Coast is great news for adland talent

Industry experts chime in on the positive impacts of Tuesday's announcement.

Bid-process meddling investigation closed for Omnicom, MDC, Publicis, IPG and WPP
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Bid-process meddling investigation closed for Omnicom, MDC, Publicis, IPG and WPP

The shops were being probed after independent production companies accused advertising agencies of improper practices.

Fear and hope help healthcare marketing trigger action
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Fear and hope help healthcare marketing trigger action

People are more inclined to change their lives for the better when content is motivational instead of based on shock-value, study finds.

Cricket Wireless wishes us a 'very share-y season'
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Cricket Wireless wishes us a 'very share-y season'

The three-minute film follows the highs and lows of our animated spokespeople as they return home for the holidays.

Possible achieves 3% Certificate after 'humbling' evaluation
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Possible achieves 3% Certificate after 'humbling' evaluation

'Employees have a strong sense of belonging and high levels of satisfaction.'

Havas CCO Jason Peterson leaves agency
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Havas CCO Jason Peterson leaves agency

The decision was a 'mutual agreement,' Havas said.

Martin Sorrell's S4 eyes up U.S. programmatic company MightyHive
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Martin Sorrell's S4 eyes up U.S. programmatic company MightyHive

It comes after he told Campaign that 'the best form of revenge would be building a significant and successful new-era agency.'

Kat Gordon kicks off 3% Conference with call to own your age
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Kat Gordon kicks off 3% Conference with call to own your age

'It's ridiculous to hide your age.'

'The in-house model is flawed on both sides': Agency launches DTC yoga brand to reinvent advertising
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'The in-house model is flawed on both sides': Agency launches DTC yoga brand to reinvent advertising

Decoded puts its money where its mouth is and jumps into the unknown to test, learn and experiment for better marketing.

Barnes & Noble drops new ads doubling down on brick and mortar
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Barnes & Noble drops new ads doubling down on brick and mortar

'Because finding the perfect book doesn't happen with a faceless algorithm': Havas snagged creative and media rights after winning a crowded pitch in September, Campaign US can reveal.

Movers & Shakers: Anomaly, Havas, Facebook and more
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Movers & Shakers: Anomaly, Havas, Facebook and more

This week's account of wins and losses, lay-offs and hires.

Facebook showed 'disturbing disregard for voters' privacy'
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Facebook showed 'disturbing disregard for voters' privacy'

UK Information Commissioner Elizabeth Denham slammed the social media platform's business practices.

CityMD calls out our bad habit of self-diagnosing
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CityMD calls out our bad habit of self-diagnosing

Terri & Sandy inject dollops of lols for the campaign that carries an important message in the heart of flu season.

'He Went To Jared' tagline ditched as jeweler reinvents devotion
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'He Went To Jared' tagline ditched as jeweler reinvents devotion

The new campaign has been created in partnership with McKinney.

CoverGirl becomes biggest makeup brand to earn cruelty-free award
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CoverGirl becomes biggest makeup brand to earn cruelty-free award

The company underwent rigorous testing of its products to verify the supply chain is free of animal testing.

BBDO announces major regional management shake-up
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BBDO announces major regional management shake-up

St. John Walshe is elevated to Americas CEO, while Jim Moser will leave his Australasia role to head up Europe.