Caroline Foster Kenny

Caroline Foster Kenny is EMEA chief executive of IPG Mediabrands

It's do-or-die time for account management

It's do-or-die time for account management

With the discipline at a watershed moment, how will its future be defined?

Obsession with paid media billings diminishes what agencies now do for clients

Obsession with paid media billings diminishes what agencies now do for clients

Agencies should leave aside the blunt instrument of paid billings to show their real worth, Caroline Foster Kenny argues.

Why agility is the solution to media's malaise

Why agility is the solution to media's malaise

The onus is on our industry to deliver true client-centricity and entrepreneurialism, writes the EMEA chief executive of IPG Mediabrands