Michael Karg

Michael Karg is chief executive of Ebiquity

Crisis of attention? What crisis of attention?
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Crisis of attention? What crisis of attention?

Great content and advertising can capture and hold attention like never before.

Rise of customer experience design marks a shift beyond paid media
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Rise of customer experience design marks a shift beyond paid media

A shift in consumer behaviour has accelerated brand investment in customer experience design, Michael Karg says.

Marketing is a science, so let's treat it like one
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Marketing is a science, so let's treat it like one

Understanding creativity and people is at the heart of great marketing, but the brand owners that succeed are those who recognise that it is also a science, Ebiquity's chief executive argues.

It's time for Big 'M' marketing to fight back
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It's time for Big 'M' marketing to fight back

Too many marketers sweat the small stuff and fail to see the bigger picture, Ebiquity's group chief executive believes.