It's one of the key themes being explored this week at the Campaign Connect festival.
A Turkey of the Week manages second place...
Was this really necessary?
A new study suggests John Lewis ads are not as engaging as they used to be.
There's so much going on in this ad that it's hard to know what the message really is.
Maria Iu choked on her popcorn watching this ad at the cinema.
Maria Iu is dismayed by the latest Ladbrokes ad, in which Chris Kamara plays almost every character.
The BBC's Euro 2016 trailer is our pick for this week's best ad.
The new ad for Boots No7 is this week's pick.