Maria Iu

Intelligence editor, Campaign AI

Maria is intelligence editor at Campaign. Contact her at

Tetley: Neverland won account earlier in 2021

Tetley salutes nation's tea drinkers in debut work by Neverland

Campaign launches new positioning and namechecks ‘flaskers’ and ‘dunkers’.

Planet Fitness: chose Publicis Groupe to handle advertising and media

Campaign AI global new-biz round-up: August billings exceed $6bn

Major account moves include Planet Fitness, TD Bank and Unilever.

De'Longhi: campaign by M&C Saatchi stars Brad Pitt

Campaign AI Europe agency rankings: M&C Saatchi and Mindshare among climbers

Top spots remain occupied by Havas Worldwide and Wavemaker.

Nivea: parent Beiersdorf working with Wavemaker on planning
Walmart: working with Publicis Media in US

Campaign AI global new-biz round-up: Billings improve in July

Global billings up just over $300m from July 2020 but still below 2019 levels.

L'Oréal: working with Wavemaker on media

Campaign AI Europe agency rankings: Wavemaker makes top spot

Havas Worldwide maintains pole position in creative table.

Pampers: P&G chose Carat to handle US media for baby care

Campaign AI global new-biz client spotlight: media leads strong June for FMCG

Accounts that moved include Method and P&G baby care.

H1 organic growth: big six

Global agency groups H1 report card: Double-digit growth for WPP, IPG and Omnicom

WPP’s 11% growth ahead of IPG and Omnicom by small margin, with Publicis also performing strongly.

Huawei: handed China task to Digitas

Campaign AI global new-biz round-up: June shows small improvement

Billings were up $200m from May, but below June 2020 levels.

Clockwise from top left: Gordon, Harris, Williams, Robinson and Lee (top, centre: Getty Images)

Should adland staff be paid less for working at home full time?

You don’t have to go to the office, but the further away from it you live, the lower your pay. Is that fair?

Microsoft: Havas Worldwide won a UK project

Havas tops H1 Europe agency rankings

Havas Worldwide and Havas Media are number one in R3’s creative and media leagues respectively.

Curamcare: one of Havas Worldwide's wins

Campaign AI Europe agency rankings: Havas leads in creative and media in H1

NCA, Serviceplan, Isobar and iProspect also perform strongly in latest tables.

Campaign Global Forecast Q3 2021: Post-lockdown brick-and-mortar retail

Plus: the outlook for out-of-home advertising…

Campaign AI global new-biz round-up: Slowdown in May

Billings of $3.3bn were far lower than $7.1bn reported in April, though still up on May 2020.

Campaign AI global agency rankings: Ogilvy and Publicis Media hold top spots

Ogilvy had close to $80m in revenue in January-May, while Publicis Media had revenue of almost $130m, with a strong showing from its individual agencies.

April 2021 new business accelerates and surpasses 2019 levels

Global activity grew 77% from last year and 43% from April 2019, Campaign AI data shows.

Pick of the Week: HSBC gets to the crux of a very real problem

No Fixed Address service is created in partnership with Shelter.

Campaign CMO Outlook: ESG comes to the fore

The role of ESG in marketing is growing…

Grey integrates social shop Wildfire into London agency

Network first took minority stake in Wildfire in 2008.