The tech giant is facing up to the same challenge that a lot of brands, and their agencies, face every day.
Taking active steps to positively prepare for a future combination of humanity and technology will make you a better marketer.
Consumers just don't seem interested in using their shiny new smart speakers for anything particularly shiny. Adding screens will allow brands to experiment.
From fear to ethics, SXSW is growing up and that gives us reasons to be hopeful.
Many start-ups are created, evaluated, managed and, seemingly, scaled, without much brand literacy and a robustly short-term view on marketing.
The impact of technology on society as a whole is something our government needs to have a stronger point of view about, writes Lawrence Weber.
P&G's decision to scale back the use of targeting on their Facebook ads has been met with a certain sense of schadenfreude in some quarters of the industry, especially those concerned by the platform's and Google's increasing market dominance in paid-for digital media, writes Karmarama's Lawrence Weber.
Apple's slowing iPhone sales show that even technology's golden boy is subject to the peaks and troughs of innovation, writes Lawrence Weber, managing partner innovation at Karmarama, and co-chair of the IPA's BrandTech group.
Virtual reality could fundamentally change how we experience the world, writes Karmarama's managing partner for innovation from this week's Web Summit in Dublin.
As technology requires less screens and more intuitive interfaces, brands need to be more imaginative while creating a more trustworthy bond with customers, says Lawrence Weber, managing partner innovation at Karmarama.