Ben Bilboul

Ben Bilboul is chief executive of Karmarama

SXSW 2019: Beware of geeks bearing gifts
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SXSW 2019: Beware of geeks bearing gifts

This year's festival has shown an uneasy compromise between humans and tech.

Apple Contacts is the secret work weapon of Karmarama's Ben Bilboul
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Apple Contacts is the secret work weapon of Karmarama's Ben Bilboul

The group chief executive of Karmarama is not a fan of social media, so fears the day his Apple Contacts directory crashes.

'Brand purpose' means nothing if you don't deliver
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'Brand purpose' means nothing if you don't deliver

The successor to the mission statement is, alongside commitments to sustainability, capturing imaginations in the boardroom. But it's about doing, rather than just looking, good, writes Ben Bilboul.