Fayola Douglas

Senior reporter
Klarna creates 'pup-up' with dog-grooming services
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Klarna creates 'pup-up' with dog-grooming services

Shop will feature salon, café and Christmas card-making.

Sainsbury's opens 'giving store' to collect food and gift donations
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Sainsbury's opens 'giving store' to collect food and gift donations

Family-friendly activation aims to teach children about helping others.

Grey Goose hosts brunch events with mince pie-infused martinis
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Grey Goose hosts brunch events with mince pie-infused martinis

There will also be drag queen and comedy acts.

Remington launches hairstyling pop-ups
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Remington launches hairstyling pop-ups

There will be 20-minute professional sessions.

Amazon opens four-day Black Friday pop-up
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Amazon opens four-day Black Friday pop-up

Tinie Tempah will perform as part of discount shopping experience.

Lego builds 12 festive models in Savoy hotel
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Lego builds 12 festive models in Savoy hotel

Installations inspired by child's take on Christmas.

John Lewis and Waitrose open 'experience playground' in Southampton
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John Lewis and Waitrose open 'experience playground' in Southampton

Chefs, gardeners and interior designers will host events in-store.

Mulberry projects festive poem on to UK landmarks
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Mulberry projects festive poem on to UK landmarks

Luxury brand is launching seasonal activity to promote gifting collection.

Argos and Google create boat experience to illustrate how to use smart devices
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Argos and Google create boat experience to illustrate how to use smart devices

There will be demonstrations of smart-home tech.

Nutella superfans treated to 'Hotella Nutella' stay
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Nutella superfans treated to 'Hotella Nutella' stay

Food-focused pop-up makes Nutella star of every meal.

Microsoft's Minecraft places interactive statues in three cities
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Microsoft's Minecraft places interactive statues in three cities

New York, London and Sydney get figures from augmented-reality mobile game.

Roundhouse revealed as Campaign Experience Awards venue
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Roundhouse revealed as Campaign Experience Awards venue

Ceremony will take place in April 2020.

PopSugar opens 'Sugar chalet' shopping experience
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PopSugar opens 'Sugar chalet' shopping experience

Brand is putting on mindful meditation, yoga classes and cooking demonstrations in New York.

Coca-Cola Christmas truck returns for ninth year
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Coca-Cola Christmas truck returns for ninth year

10p donations will be made to Crisis for each Coke can recycled on tour.

Tiffany creates pop-up with ice rink and scented display
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Tiffany creates pop-up with ice rink and scented display

Festive décor is inspired by Tiffany fragrance holiday campaign.

Lancome installs 36-foot pink Eiffel Tower in St Pancras
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Lancome installs 36-foot pink Eiffel Tower in St Pancras

Visitors can have products customised in pop-up shop.

BT partners Greene King to rebrand pub in support of women's football
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BT partners Greene King to rebrand pub in support of women's football

Red Lion in Moorgate becomes Red Lioness.

Penguin Random House partners Beats by Dre for Stormzy books pop-up
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Penguin Random House partners Beats by Dre for Stormzy books pop-up

Event will feature songwriting, illustration and scriptwriting workshops.

Nike creates game show-inspired sporting event
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Nike creates game show-inspired sporting event

Activation will feature DJ sets, food and drinks.

Boots appeals to broader audience via partnership with Glamour
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Boots appeals to broader audience via partnership with Glamour

Retailer worked with Hyperactive on huge space featuring 18 beauty brands.