Emmet McGonagle

Zippy "One big family" by Pacifica Design Studio
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Zippy "One big family" by Pacifica Design Studio

Zippy calls on a classic hit to mark International Children's Day

Simba "#Tryfor8" by Beast
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Simba "#Tryfor8" by Beast

Simba takes an active approach to sleep with an energetic spot.

ITV unveils student-based identities
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ITV unveils student-based identities

ITV is thinking outside the box with some imaginative new idents.

Nurofen "What the @*!$?" by McCann London
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Nurofen "What the @*!$?" by McCann London

Nurofen drops the F-bomb with a painful new spot.

Joseph Holt "Manchester Bee Glass" by Cheetham Bell
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Joseph Holt "Manchester Bee Glass" by Cheetham Bell

Brewery Joseph Holt has designed a glass worth stealing for its latest campaign.

CoppaFeel "Grab life by the boobs" by Fold7
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CoppaFeel "Grab life by the boobs" by Fold7

CoppaFeel, the breast cancer awareness charity, addresses the elephant in the room.

CoppaFeel! gets inclusive with 'Grab life by the boobs' campaign
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CoppaFeel! gets inclusive with 'Grab life by the boobs' campaign

Breast cancer affects more than women.

Comparethemarket.com "No place to call home" by VCCP
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Comparethemarket.com "No place to call home" by VCCP

The meerpups are off to America in search of their robe-wearing relatives.

Birds Eye "Whoops, I'm a bit veggie" by Grey London
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Birds Eye "Whoops, I'm a bit veggie" by Grey London

Halloween has come early with Birds Eye's spooky spot.

Mini UK "Mini Electric" by The Brooklyn Brothers
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Mini UK "Mini Electric" by The Brooklyn Brothers

Mini has marked the launch of its first all-electric car with an upbeat campaign.

Subway "Make it what you want" by Above & Beyond
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Subway "Make it what you want" by Above & Beyond

Subway throws elbows with a mascot-shaming campaign.

Confused.com "The year of confusion" by Karmarama
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Confused.com "The year of confusion" by Karmarama

Timothy Murphy returns to the driver's seat for a contemplative spot.

John Lewis & Partners "Never knowingly underbowled" by Adam & Eve/DDB
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John Lewis & Partners "Never knowingly underbowled" by Adam & Eve/DDB

John Lewis & Partners was quick to celebrate England's cricket victory.

'Dragvertising': pinkwashing or a step forward for LGBT+ equality?
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'Dragvertising': pinkwashing or a step forward for LGBT+ equality?

More marketers are using drag queens in campaigns, but is this just a form of pinkwashing?

Subway starts food fight in first spot by Above & Beyond
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Subway starts food fight in first spot by Above & Beyond

Gloves are off as Subway launches cheeky smear campaign...

Wimbledon "Some stories live forever" by McCann London
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Wimbledon "Some stories live forever" by McCann London

Wimbledon looks to the past to celebrate this year's tournament.

ID Mobile recruits 'Queen of loyalty' Georgia Steel to get unfaithful
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ID Mobile recruits 'Queen of loyalty' Georgia Steel to get unfaithful

Former Love Island contestant isn't loyal any more, babes.

ID Mobile "#BeUnfaithful" by M&C Saatchi PR and AllTogetherNow
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ID Mobile "#BeUnfaithful" by M&C Saatchi PR and AllTogetherNow

Love Island's queen of loyalty returns to the small screen.

NatWest "Freddie v Freddie" by M&C Saatchi
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NatWest "Freddie v Freddie" by M&C Saatchi

Freddie Flintoff bats against his greatest ever bowls in NatWest's latest ad.

Google "Make the most of summer, with a little help from Google" by 72andSunny Amsterdam
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Google "Make the most of summer, with a little help from Google" by 72andSunny Amsterdam

Google takes on the British summer with a feel-good campaign.