Michael Heusner

Senior Reporter
Consumers don't believe use of personal data leads to more relevant ads, report finds

Consumers don't believe use of personal data leads to more relevant ads, report finds

GroupM gathered insights from 14,000 middle income consumers across 23 countries.

People around the world lack faith in governments amid crisis, McCann finds

People around the world lack faith in governments amid crisis, McCann finds

The report finds that a lack of trust in government is a global issue.

Guinness promises to march again in poignant St Patrick's Day spot

Guinness promises to march again in poignant St Patrick's Day spot

The brand responds with positivity while parades this year were mostly cancelled.

Meditation among rituals Havas offers to masses via live stream to inspire WFH creativity

Meditation among rituals Havas offers to masses via live stream to inspire WFH creativity

The agency is doing its part to provide peace of mind in uncertain times.

Reddit co-founder buys NYC billboards urging people to stay home

Reddit co-founder buys NYC billboards urging people to stay home

Alexis Ohanian is urging people to stay home and #flattenthecurve.

Marketers must prepare for declining smart phone usage

Marketers must prepare for declining smart phone usage

Digital detox culture is becoming more pervasive. Here's what marketers need to know.

Adidas goes off the beaten path for Chile 20 launch

Adidas goes off the beaten path for Chile 20 launch

The shoemaker's latest campaign takes a look at some of the less touristy areas of Paris and London.

Mcgarrybowen debuts in Italy with addition of The Big Now

Mcgarrybowen debuts in Italy with addition of The Big Now

Mcgarrybowen now has 16 offices worldwide.

Snapchat takes Sonic on a world tour

Snapchat takes Sonic on a world tour

Now's your chance to catch Sonic the Hedgehog in the wild.

McDonald's experience of the future helps drive sales

McDonald's experience of the future helps drive sales

The burger chain reported it's highest comparable sales growth in a decade for the full year 2019.

Starbucks reaffirms commitment to China amidst virus fears

Starbucks reaffirms commitment to China amidst virus fears

"There is no other coffee brand in China that has the distribution points that we do."

Black Twitter: How to embrace culture and avoid pitfalls

Black Twitter: How to embrace culture and avoid pitfalls

A roadmap to one of the most important social media communities -- the good, the bad and the ugly.

The International Red Cross (ICRC) brings peace to Fortnite

The International Red Cross (ICRC) brings peace to Fortnite

In Fortnite's new liferun mode your mission is to... save people?

'Creativity should not be in-housed,' stresses Diageo SVP

'Creativity should not be in-housed,' stresses Diageo SVP

'I don't think very creative people want to work for a massive corporation.'

Under Armour's new star-studded campaign is sure to make you sweat

Under Armour's new star-studded campaign is sure to make you sweat

It's the brand's largest global platform to date.

Google ad revenues up despite net income dip

Google ad revenues up despite net income dip

Mobile and YouTube showed the highest rates of growth.

Amazon's advertising sales growth levels off at $3.5B

Amazon's advertising sales growth levels off at $3.5B

Amazon's ad sales grew during Q3, but at a more sustained pace than in the past.

Facebook security budget 'greater than whole revenue at 2012 IPO'

Facebook security budget 'greater than whole revenue at 2012 IPO'

Mark Zuckerberg attempts to put advertisers' minds at ease by stressing his platform has dramatically enhanced its brand safety measures.

Publicis Q3 revenue falls 2.7% in shock decline amid 'painful' conditions

Publicis Q3 revenue falls 2.7% in shock decline amid 'painful' conditions

'We are accepting this painful situation in the short-term, to be better prepared for the future,' says CEO and Chairman Arthur Sadoun.

Consumers should be marketed to, not at, says Anheuser-Busch

Consumers should be marketed to, not at, says Anheuser-Busch

"We need to learn to adjust faster to make a better fit for what consumers are looking for, and not the other way around."