Michael Heusner

Senior Reporter
'I wanna feel it': Adland Redditors share the absolute worst client briefs
Got Milk? misses the mark in new PSA about misinformation
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Got Milk? misses the mark in new PSA about misinformation

The California Milk Processor Board's latest PSA inadequately takes aim at fake news about milk.

Facebook security budget 'greater than whole revenue at 2012 IPO'
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Facebook security budget 'greater than whole revenue at 2012 IPO'

Mark Zuckerberg attempts to put advertisers' minds at ease by stressing his platform has dramatically enhanced its brand safety measures.

Why this PSA features bloody noses for National Period Day
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Why this PSA features bloody noses for National Period Day

"If faces were bleeding someone would do something."

Movers and Shakers: Hershey, Dentsu, Havas Health and You and more
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Movers and Shakers: Hershey, Dentsu, Havas Health and You and more

This week's account of wins and losses, lay-offs and hires.

How Periscope is using beer for a good cause
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How Periscope is using beer for a good cause

The second annual brewfest raised $1,300 dollars for the Make-A-Wish foundation.

Adidas: 'We're relying less and less on the more traditional agency model'
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Adidas: 'We're relying less and less on the more traditional agency model'

Working with local creative communities comes with risks, but also big rewards.

Marketing to the Latinx community goes beyond language
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Marketing to the Latinx community goes beyond language

Hispanics are a fifth of the U.S. population and growing, yet are still being under-served by brand marketers.

DoorDash leans into diversity through food with drive from The Martin Agency
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DoorDash leans into diversity through food with drive from The Martin Agency

The 'Every Flavor Welcome' campaign focuses on the cuisine, not the delivery aspect like many other vendors.

Non-profit takes aim at youth tackle football in smoking new PSA
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Non-profit takes aim at youth tackle football in smoking new PSA

The campaign, created in partnership with Fingerpaint, is capitalizing on an uptick in CTE awareness.

Publicis Q3 revenue falls 2.7% in shock decline amid 'painful' conditions
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Publicis Q3 revenue falls 2.7% in shock decline amid 'painful' conditions

'We are accepting this painful situation in the short-term, to be better prepared for the future,' says CEO and Chairman Arthur Sadoun.

Programs no substitute for open discussion about mental health
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Programs no substitute for open discussion about mental health

Workplace mental health resources are going widely unused due to fears that it could damage an employees' career.

Ad of the Week: Lightlife tells it like it is in hilarious new spot
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Ad of the Week: Lightlife tells it like it is in hilarious new spot

Honesty is the best policy in Lightlife's new campaign.

Brands should only push sustainability if values are in DNA, Ogilvy study stresses
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Brands should only push sustainability if values are in DNA, Ogilvy study stresses

'Nearly twice as many U.S. firms are embedding sustainability in strategic decision making in 2019 as we saw in 2018.'

Movers and Shakers: SiriusXM, LoopMe, Holler and more
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Movers and Shakers: SiriusXM, LoopMe, Holler and more

This week's account of wins and losses, lay-offs and hires.

How Pearle Vision avoided the 'friend zone'
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How Pearle Vision avoided the 'friend zone'

'You don't want to be in the friend zone when you're a brand,' says CMO Doug Zarkin.

How the Truth Initiative evolved to face today's new demons
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How the Truth Initiative evolved to face today's new demons

The anti-smoking organization is tackling some new foes.

Skittles returns with its first Halloween ad in five years
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Skittles returns with its first Halloween ad in five years

Mars' latest Skittles ad from DDB Chicago flips a popular fairy tale on its head.

Adland execs say the industry lacks action with diversity
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Adland execs say the industry lacks action with diversity

"I've spent a lot of time being the 'one' in the room, and years of being the 'one' makes you think, 'Someone should do something about this.'"

Buffalo Wild Wings: From mid-life crisis back to 'great American sports bar'
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Buffalo Wild Wings: From mid-life crisis back to 'great American sports bar'

"The brand had lost its way and we needed to get back to the roots of what we were about."