In a competitive new-business environment, agencies are turning to freelance marketers in the quest for the edge.
The inaugural Campaign Big Global Awards will cover four continents.
Senior talent departing agencies has cannibalised industry expertise, with adland leaders citing a 'juniorisation' of agency skillsets.
The third and final of a series of features looking at the industry and eco-sustainability asks how Campaign’s School Reports’ media agencies are striving to achieve net zero goals.
In the first of three features this week looking at issues around sustainability and the Ad Net Zero pledge, Campaign delves into what action the advertising industry is taking to avert environmental disaster.
The emergent generation of teenagers is rarely seen without one or two screens close at hand. To what extent will they be influenced by creators and brands? And how should they be protected from online harm?
Four women have won all-expenses paid passes to the Cannes Lions International Festival of Creativity, thanks to a competition launched by McCann London and The Women’s Association.
While the School Reports show the situation continues to improve on the gender pay-gap front, as well as on diverse representation, progress remains slow, which could end up costing agencies dear.
The agency's new 'fearless and exceptionally bright' UK group chief executive has hit the ground running in her pink velvet Jordan Dunks.
Media owners and start-ups are trading airtime for equity instead of cash, but just how well is the model working?
Start-up brands present an exhilarating ride to the top of the rollercoaster for agencies, but with that comes the added danger of a perilous fall.
A failure by adland to tackle menopause affects workplace representation and the industry's output.
As brands wake up to the spending power of midlife women, capturing their attention is fast becoming the next frontier for advertising. But when does menopause marketing turn into ‘menowashing’ and ‘menosploitation’?
Ads will appear across 18 UK sites including London, Liverpool, Manchester, Nottingham, Hull, Leeds, Bradford and Huddersfield.
How the rising star creative panel laughed, loved, and learnt through the judging process – and lived to tell the tale.
Nearly 70 million people live in the UK, and 16% of them are from multi-ethnic backgrounds. A new, updated version of The Black Pound Report reveals the 'untapped economic power' within the £4.5bn annual disposable income of the multi-ethnic consumer.
At what point should a creative approach be ditched, and how do brands and agencies recognise it?
DFS one of UK's biggest advertisers, spending upwards of £64m annually.
Industry insiders discuss the pros and cons of adapting the Portman Group model.
The government’s forthcoming regulations on advertising HFSS products are a perfect opportunity for some creative thinking within the tightest of parameters. Can alcohol marketers provide a useful pointer or two?