How marketers have become secret weapons in the great pitching wars
In a competitive new-business environment, agencies are turning to freelance marketers in the quest for the edge.
2024 Campaign Big Global Awards judges talk AI, economic challenges and the 'jealousy barometer'
The inaugural Campaign Big Global Awards will cover four continents.
The upward talent drain: pressure on juniors as ‘gurus’ depart
Senior talent departing agencies has cannibalised industry expertise, with adland leaders citing a 'juniorisation' of agency skillsets.
'A real wake-up call': media agencies hold the power in the battle for a more sustainable world
The third and final of a series of features looking at the industry and eco-sustainability asks how Campaign’s School Reports’ media agencies are striving to achieve net zero goals.
'Final warning': turning adland's climate pledges into action
In the first of three features this week looking at issues around sustainability and the Ad Net Zero pledge, Campaign delves into what action the advertising industry is taking to avert environmental disaster.
All hail the screenagers: what do influencers mean to Gen Alpha?
The emergent generation of teenagers is rarely seen without one or two screens close at hand. To what extent will they be influenced by creators and brands? And how should they be protected from online harm?
McCann London and The Women’s Association name Cannes Challenge winners
Four women have won all-expenses paid passes to the Cannes Lions International Festival of Creativity, thanks to a competition launched by McCann London and The Women’s Association.
School Reports 2023: Which agencies rank highest for diversity?
While the School Reports show the situation continues to improve on the gender pay-gap front, as well as on diverse representation, progress remains slow, which could end up costing agencies dear.
Oliver CEO Amina Folarin: Yes I'm impatient, but it helps me get stuff done
The agency's new 'fearless and exceptionally bright' UK group chief executive has hit the ground running in her pink velvet Jordan Dunks.
Media for equity: how the model is fuelling scale-ups
Media owners and start-ups are trading airtime for equity instead of cash, but just how well is the model working?
The delicious risk of new-economy brands
Start-up brands present an exhilarating ride to the top of the rollercoaster for agencies, but with that comes the added danger of a perilous fall.
How can adland retain mid-life women and normalise menopause?
A failure by adland to tackle menopause affects workplace representation and the industry's output.
Brands and the $600bn menopause market: cashing in or serving ignored consumers?
As brands wake up to the spending power of midlife women, capturing their attention is fast becoming the next frontier for advertising. But when does menopause marketing turn into ‘menowashing’ and ‘menosploitation’?
Boots and Royal Mail join 60 brands in GenM’s 'The future is yours' menopause campaign
Ads will appear across 18 UK sites including London, Liverpool, Manchester, Nottingham, Hull, Leeds, Bradford and Huddersfield.
'A breath of fresh air': judging the Campaign Big Awards early in your career
How the rising star creative panel laughed, loved, and learnt through the judging process – and lived to tell the tale.
Are brands ignoring 16% of the UK population – and a £4.5bn spend?
Nearly 70 million people live in the UK, and 16% of them are from multi-ethnic backgrounds. A new, updated version of The Black Pound Report reveals the 'untapped economic power' within the £4.5bn annual disposable income of the multi-ethnic consumer.
All good creative ideas must come to an end, but when?
At what point should a creative approach be ditched, and how do brands and agencies recognise it?
Pablo reveals first DFS creative to help nation find their 'thing'
DFS one of UK's biggest advertisers, spending upwards of £64m annually.
Are the new HFSS rulings an opportunity for the industry to self-regulate?
Industry insiders discuss the pros and cons of adapting the Portman Group model.
HFSS ad rules spark 'scapegoat' concerns among brands
The government’s forthcoming regulations on advertising HFSS products are a perfect opportunity for some creative thinking within the tightest of parameters. Can alcohol marketers provide a useful pointer or two?