Grey assembles global leadership team for Coca-Cola account
The five-person team will span disciplines from creative to CX and tap into global talent for parent WPP’s largest client.
Omnicom Media Group’s Florian Adamski shares plans to ‘outgrow the market’
EXCLUSIVE: Campaign gets a sneak peek into OMG’s 2024 strategy and compares its “Agency as a Platform” model with other holding company offerings aimed at simplifying clients’ experience.
Stagwell lowers guidance, projects negative growth for 2023
Q3 organic net revenue declined 7% YOY as the holding company was hit by a pullback from tech clients, among other factors.
IPG underperforms peers again in Q3: ‘Results did not measure up to expectations’
The holding company reported a 0.4% organic growth decrease YoY as it continues to face pressure from lower spending by tech and telecom clients and underperformance of its digital agencies.
Starbucks’ Kyndra Russell on building customer loyalty
Get behind the brand with Starbucks’ SVP of marketing at Advertising Week New York.
It’s time for a mental health check
As the world watches instability and horror unfold, it’s more important than ever for companies to provide pathways and programs to support employee mental health.
UPDATED: How brands are responding to the Israel-Gaza war
The complexity of the situation leaves business leaders and marketers again walking a geopolitical tightrope.
Creative pitches are getting smaller and more frequent
Ad agency businesses are being reshaped by the need to do more with less.
Alex Lubar named global CEO at DDB Worldwide
EXCLUSIVE: Former CEO and 38-year DDB vet Marty O’Halloran will step into chairman role.
Omnicom Media Group drives away with Uber’s global media business
The six month review concluded with Omnicom’s media network picking up the $600 million business in North America, Europe and Latin America, while EssenceMediacom retained APAC.
Demands for simplification spark media agency reorgs
As GroupM and IPG Mediabrands sunset various brands to consolidate their performance capabilities, the pendulum swings back to a bundled approach.
GroupM Nexus reorganizes, elevates Nicola Lewis to global chief solutions officer
EXCLUSIVE: The new structure, which sunsets the Xaxis, Sightline and Finecast brands, aims to make Nexus and its performance solutions easier for clients to access.
Nivea owner appoints media agency for Europe and North America
Omnicom Media Group agency is expanding its relationship with skincare multinational Beiersdorf from the US and Asia.
Stagwell latest holding company to be hit by tech pullback
The holding company’s organic growth dipped 5% YOY in Q2, prompting it to downgrade its full year outlook and lay off staff.
WPP’s Mark Read on tech slowdown: ‘They're trying to get their margins back’
The holding company lowered its growth forecast as a pull back in tech company spending ate into its U.S. and global growth.
IPG declines 1.7% in Q2 as tech pullback drags revenue
The holding company’s organic net revenue suffered as tech clients “weighed significantly” on growth and digital agencies continued to underperform.
Omnicom growth slows as John Wren stresses: AI can't replace human 'inspiration and genius'
The holding group CEO spoke to investors about recent AI investments during its Q2 earnings call, in which it reported 3.4% overall organic growth and 2.5% in the UK.
Under Armour names OMD global media AOR
The sportswear brand’s account was previously held by Publicis Media.
Accessibility work swept the awards in Cannes — but it’s too soon to celebrate
While the industry should commend the visibility of the disabled population in the winning Cannes work, there’s much hard work to be done from the inside out.
Amid AI craze, Publicis says ‘we did it first’ in cheeky campaign in Cannes
As agencies and holding companies scramble to build generative AI products, Publicis is celebrating Marcel’s 6th birthday on the Croisette.