JetBlue flies to Adam & Eve/DDB
The airline has ended its relationship with MullenLowe after 11 years.
Philips drops incumbent Dentsu from global healthcare business
Carat retained the domestic appliances business, which was sold to PE firm Hillhouse Capital in March.
Privacy wars heat up on Apple and Facebook earnings calls
Facebook says the update will start impacting its business in Q2.
IPG returns to growth globally, but still flat in the U.S.
The holding company saw increases in every region as clients show more optimism.
WPP launches new global data consultancy
WPP Choreograph will pull data and technology resources from across the holding company to create privacy-focused solutions for clients.
Publicis Groupe beats out WPP for Stellantis global media account
The holding company will take over media duties for the global automaker in the U.S., Canada and Europe.
Brands line up for the Oscars, despite declining ratings
The demand shows there’s still no replacement for reach on live TV.
Budweiser turns around the fate of the planet in Earth Day campaign
The campaign features a “reverse poem” that shows how we can turn climate change around.
Omnicom organic revenues slide 1.8% in Q1
But the holding company rebounded after a 9.6% organic year-over-year growth decline in Q4 last year.
Expedia rebrands as consumer travel needs change
The brand wants to be the “ultimate travel companion.”
Starz presses play on global media review
Digitas is the U.S. incumbent and is expected to participate.
Wavemaker swipes right on Bumble’s global media business
The account is $100 million and covers 11 key markets.
Publicis Groupe plots return to the office, with help from Marcel
The holding company is reimagining what getting back to work will look like.
Mars named vice chair of Unstereotype Alliance
The alliance aims to eradicate harmful stereotypes in advertising and marketing.
Epsilon and The Trade Desk partner to preserve targeting as cookies disappear
Epsilon’s CORE ID will be interoperable with Unified ID 2.0 and available self-service through The Trade Desk.
Twitter: Performance is our ‘Number One’ focus in 2021
The social media platform is doubling down on direct response advertisers.
TikTok and IPG Mediabrands launch global creator partnership
The platform will host creator camps for IPG Mediabrands agencies and clients to better understand how to connect with its audience.
Facebook puts $750 million global media account up for review
Mindshare and Dentsu are the incumbents.
Why Omnicom Media Group is separating ‘activation’ from ‘investment’
The media holding group promoted Megan Pagliuca to chief activation officer to lead the charge.
Child sexual abuse survivors wish Twitter ‘Happy Birthday’ in chilling PSA
The campaign by Mischief @ No Fixed Address and No Fixed Address aims to raise awareness about child abuse images on Twitter.