The five-person team will span disciplines from creative to CX and tap into global talent for parent WPP’s largest client.
EXCLUSIVE: Campaign gets a sneak peek into OMG’s 2024 strategy and compares its “Agency as a Platform” model with other holding company offerings aimed at simplifying clients’ experience.
Q3 organic net revenue declined 7% YOY as the holding company was hit by a pullback from tech clients, among other factors.
The holding company reported a 0.4% organic growth decrease YoY as it continues to face pressure from lower spending by tech and telecom clients and underperformance of its digital agencies.
Get behind the brand with Starbucks’ SVP of marketing at Advertising Week New York.
As the world watches instability and horror unfold, it’s more important than ever for companies to provide pathways and programs to support employee mental health.
The complexity of the situation leaves business leaders and marketers again walking a geopolitical tightrope.
Ad agency businesses are being reshaped by the need to do more with less.
EXCLUSIVE: Former CEO and 38-year DDB vet Marty O’Halloran will step into chairman role.
The six month review concluded with Omnicom’s media network picking up the $600 million business in North America, Europe and Latin America, while EssenceMediacom retained APAC.
As GroupM and IPG Mediabrands sunset various brands to consolidate their performance capabilities, the pendulum swings back to a bundled approach.
EXCLUSIVE: The new structure, which sunsets the Xaxis, Sightline and Finecast brands, aims to make Nexus and its performance solutions easier for clients to access.
Omnicom Media Group agency is expanding its relationship with skincare multinational Beiersdorf from the US and Asia.
The holding company’s organic growth dipped 5% YOY in Q2, prompting it to downgrade its full year outlook and lay off staff.
The holding company lowered its growth forecast as a pull back in tech company spending ate into its U.S. and global growth.
The holding company’s organic net revenue suffered as tech clients “weighed significantly” on growth and digital agencies continued to underperform.
The holding group CEO spoke to investors about recent AI investments during its Q2 earnings call, in which it reported 3.4% overall organic growth and 2.5% in the UK.
The sportswear brand’s account was previously held by Publicis Media.
While the industry should commend the visibility of the disabled population in the winning Cannes work, there’s much hard work to be done from the inside out.
As agencies and holding companies scramble to build generative AI products, Publicis is celebrating Marcel’s 6th birthday on the Croisette.