Alison Weissbrot



Find more of Alison's articles here.

Grey Coca-Cola leadership team

Grey assembles global leadership team for Coca-Cola account

The five-person team will span disciplines from creative to CX and tap into global talent for parent WPP’s largest client.

Headshot of Florian Adamski

Omnicom Media Group’s Florian Adamski shares plans to ‘outgrow the market’

EXCLUSIVE: Campaign gets a sneak peek into OMG’s 2024 strategy and compares its “Agency as a Platform” model with other holding company offerings aimed at simplifying clients’ experience.

Mark Penn, chairman and chief executive officer of Stagwell. Credit: Getty Images.

Stagwell lowers guidance, projects negative growth for 2023

Q3 organic net revenue declined 7% YOY as the holding company was hit by a pullback from tech clients, among other factors.

Hand holding smart phone displaying IPG logo

IPG underperforms peers again in Q3: ‘Results did not measure up to expectations’

The holding company reported a 0.4% organic growth decrease YoY as it continues to face pressure from lower spending by tech and telecom clients and underperformance of its digital agencies.

Campaign behind the Brand with Kyndra Russell

Starbucks’ Kyndra Russell on building customer loyalty

Get behind the brand with Starbucks’ SVP of marketing at Advertising Week New York.

Campaign Savvy wordmark with headshot of Campaign US editor Alison Weissbrot

It’s time for a mental health check

As the world watches instability and horror unfold, it’s more important than ever for companies to provide pathways and programs to support employee mental health.

Palestine's and Israel's flags painted on a cracked wall

UPDATED: How brands are responding to the Israel-Gaza war

The complexity of the situation leaves business leaders and marketers again walking a geopolitical tightrope.

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Creative pitches are getting smaller and more frequent

Ad agency businesses are being reshaped by the need to do more with less.

Marty O'Halloran, Alex Lubar and Glen Lomas

Alex Lubar named global CEO at DDB Worldwide

EXCLUSIVE: Former CEO and 38-year DDB vet Marty O’Halloran will step into chairman role.

Hand holding smart phone displaying Uber logo

Omnicom Media Group drives away with Uber’s global media business

The six month review concluded with Omnicom’s media network picking up the $600 million business in North America, Europe and Latin America, while EssenceMediacom retained APAC.

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Demands for simplification spark media agency reorgs

As GroupM and IPG Mediabrands sunset various brands to consolidate their performance capabilities, the pendulum swings back to a bundled approach.

Headshots of Nicolas Bidon and Nicola Lewis

GroupM Nexus reorganizes, elevates Nicola Lewis to global chief solutions officer

EXCLUSIVE: The new structure, which sunsets the Xaxis, Sightline and Finecast brands, aims to make Nexus and its performance solutions easier for clients to access.

Selection of Nivea face scrubs

Nivea owner appoints media agency for Europe and North America

Omnicom Media Group agency is expanding its relationship with skincare multinational Beiersdorf from the US and Asia.

Mark Penn, chairman and chief executive officer of Stagwell

Stagwell latest holding company to be hit by tech pullback

The holding company’s organic growth dipped 5% YOY in Q2, prompting it to downgrade its full year outlook and lay off staff.

Headshot of Mark Read

WPP’s Mark Read on tech slowdown: ‘They're trying to get their margins back’

The holding company lowered its growth forecast as a pull back in tech company spending ate into its U.S. and global growth.

Smart phone displaying IPG stock

IPG declines 1.7% in Q2 as tech pullback drags revenue

The holding company’s organic net revenue suffered as tech clients “weighed significantly” on growth and digital agencies continued to underperform.

Omnicom earnings

Omnicom growth slows as John Wren stresses: AI can't replace human 'inspiration and genius'

The holding group CEO spoke to investors about recent AI investments during its Q2 earnings call, in which it reported 3.4% overall organic growth and 2.5% in the UK.

Person sitting outside Under Armour retail store

Under Armour names OMD global media AOR

The sportswear brand’s account was previously held by Publicis Media.

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Accessibility work swept the awards in Cannes — but it’s too soon to celebrate

While the industry should commend the visibility of the disabled population in the winning Cannes work, there’s much hard work to be done from the inside out.

Digital public display ads displaying Publicis Groupe's AI Marcel

Amid AI craze, Publicis says ‘we did it first’ in cheeky campaign in Cannes

As agencies and holding companies scramble to build generative AI products, Publicis is celebrating Marcel’s 6th birthday on the Croisette.