Mariah Cooper

Associate editor

LinkedIn
Find more of Mariah's articles here.

Huge taps Toni Howard Lowe as GVP of diversity, equity and inclusion

Huge taps Toni Howard Lowe as GVP of diversity, equity and inclusion

Lowe will lead strategy work for DE&I across Huge’s 12 global offices.

Sandy Hook Promise shows real gun violence victims who lost their ‘Teenage Dream’

Sandy Hook Promise shows real gun violence victims who lost their ‘Teenage Dream’

The powerful PSA, created by BBDO New York, puts a somber spin on Katy Perry’s hit song.

Olay tackles beauty bias in search algorithms

Olay tackles beauty bias in search algorithms

The #DecodetheBias campaign shows how beauty filters and search results cater to Eurocentric beauty standards.

Campbell’s proclaims ‘Lunchtime Is Your Halftime’ in NFL kick-off spot

Campbell’s proclaims ‘Lunchtime Is Your Halftime’ in NFL kick-off spot

The campaign, created by Leo Burnett, stars Los Angeles Rams head coach Sean McVay

Why Grey Goose’s ‘Honey Deuce’ cocktail became a US Open staple

Why Grey Goose’s ‘Honey Deuce’ cocktail became a US Open staple

The French vodka brand is bringing the US Open to fans nationwide in honor of the drink’s 15th anniversary.

Philip Morris International vets launch new agency for regulated industries

Philip Morris International vets launch new agency for regulated industries

MACH9’s clientele includes nicotine, cannabis, alcohol, pharmaceuticals and gambling brands.

How OOH worked to save young lives with a suicide prevention PSA

How OOH worked to save young lives with a suicide prevention PSA

Talon America elevated the Please Stay Pledge’s impact with targeted OOH media placements.

Rapp’s Devin O'Loughlin: Agencies are ‘stuck’ in DE&I awareness

Rapp’s Devin O'Loughlin: Agencies are ‘stuck’ in DE&I awareness

O'Loughlin breaks down where DE&I is thriving in the industry — and where it still needs work.

Liquid Death paints skateboard collection with Tony Hawk’s real blood

Liquid Death paints skateboard collection with Tony Hawk’s real blood

The canned water company’s bloody campaign supports anti-plastic nonprofit 5 Gyres and The Skatepark Project.

Facebook and the IPC spotlight sports in global disabled communities

Facebook and the IPC spotlight sports in global disabled communities

The four-part docu-series was created to support the new human rights movement, #WeThe15.

Goodbye, PSL: Native toasts farewell to Pumpkin Spice Latte fragrance with a comedy roast

Goodbye, PSL: Native toasts farewell to Pumpkin Spice Latte fragrance with a comedy roast

The personal care brand is making room for a new line of limited-edition fall fragrances.

How brands are using Twitch for sports marketing

How brands are using Twitch for sports marketing

The NBA, DoorDash and American Express used Twitch to connect with Gen Z and Millennials.

Tokyo Olympics 2020: 8 ads pulling for the gold

Tokyo Olympics 2020: 8 ads pulling for the gold

Campaign US rounded up some of the games’ most buzzworthy creative work.

Beyond the rainbow: How agencies can create meaningful Pride campaigns

Beyond the rainbow: How agencies can create meaningful Pride campaigns

The pressure is on to create meaningful, educational work during the month of June.

Cannes Lions: See all of the 2021 Grand Prix winners

Cannes Lions: See all of the 2021 Grand Prix winners

Campaign US rounded up some of the top winners at the International Festival of Creativity.

Cannes Lions: Tinder, Sinyi Realty pick up entertainment Grand Prix

Cannes Lions: Tinder, Sinyi Realty pick up entertainment Grand Prix

Dove Men+Care and Coca-Cola among gold Lions winners.

Consumers are hungry for live events. Here’s how brands should respond.

Consumers are hungry for live events. Here’s how brands should respond.

A new study from Momentum Worldwide shows people’s desire for new experiences has shifted from “social” to “emotional.”

Google expands shoppable content with YouTube product feeds

Google expands shoppable content with YouTube product feeds

The feature streamlines ad campaigns directly to purchases.

Ad of the week: High Noon’s ‘May Your Day Be Sunny’

Ad of the week: High Noon’s ‘May Your Day Be Sunny’

The spot, created by Preacher, reminds everyone to ‘live like the sun’s always out.’

K-Y celebrates US National Masturbation month

K-Y celebrates US National Masturbation month

IPG’s Elephant advocates for female sexual wellness in a playful outdoor campaign.