Sabrina Sanchez

Reporter

Reporter, Campaign US

Toyota drops local sponsorships at Olympics. Will other brands follow suit?

Toyota drops local sponsorships at Olympics. Will other brands follow suit?

Toyota Motors said it will no longer air commercials or attend the opening ceremony given the public health crisis.

Ad tech pros react to Google cookie extension

Ad tech pros react to Google cookie extension

Google will extend support for third-party cookies until 2023.

Purpose takes the spotlight at Cannes 2021

Purpose takes the spotlight at Cannes 2021

Campaign US readers agree that purpose is the most prominent theme.

Cannes 2021 will put the spotlight on purpose

Cannes 2021 will put the spotlight on purpose

Creatives share their predictions for this year’s winning work.

How agencies and companies are observing Juneteenth

How agencies and companies are observing Juneteenth

With equity and inclusion top of mind in the industry, acknowledging the day appropriately is critical.

Thinx plus-size campaign encourages body positivity on your own terms

Thinx plus-size campaign encourages body positivity on your own terms

The campaign marks the launch of more plus-sizes across all products.

TikTok celebrates Cannes Lions with creative showcase challenge

TikTok celebrates Cannes Lions with creative showcase challenge

The challenge encourages TikTok creators to make campaigns for non-profit organizations.

Why Publicis Media isn’t sharing its diverse-owned media commitment

Why Publicis Media isn’t sharing its diverse-owned media commitment

The company has internal goals, but publicly is trading lip-service for action.

Inside Clubhouse’s Creator First pilot program

Inside Clubhouse’s Creator First pilot program

The app continues to lean into its influencer network.

Omnicom details back to the office plans

Omnicom details back to the office plans

The holding company expects to return to an “office-centric culture,” according to an internal memo.

Is the Clubhouse hype dying down?

Is the Clubhouse hype dying down?

As Clubhouse’s user and download numbers decline, marketers question whether the audio social app has reached its peak.

Amazon to offer bundled Amazon Advertising and Twitch campaigns

Amazon to offer bundled Amazon Advertising and Twitch campaigns

The tech giant will launch original series on IMDbTV, bundle Amazon Advertising and Twitch campaigns and offer audience guarantees on media placements.

The shoe has dropped on IDFA. Now what?

The shoe has dropped on IDFA. Now what?

Advertisers are waiting to see the impact on opt-in rates while ramping up first party data strategies.

Edelman hires Karima Zmerli as global head of performance and predictive intelligence

Edelman hires Karima Zmerli as global head of performance and predictive intelligence

The Wavemaker vet will lead performance and predictive intelligence globally.

Advertisers triple upfront commitment with Snap

Advertisers triple upfront commitment with Snap

Brands are investing in the platform as the economy heats back up.

Brands show support for Derek Chauvin guilty verdict

Brands show support for Derek Chauvin guilty verdict

But some were called out for insensitive responses.

Emoji users want more representation

Emoji users want more representation

A survey by Adobe shows people across the globe do not feel represented by existing emoji.

Gaming platforms reactivate #PlayApartTogether campaign with World Health Organization

Gaming platforms reactivate #PlayApartTogether campaign with World Health Organization

The campaign launched last year to offer information on COVID-19 prevention.

LA County Museum of Art and Snap launch AR monument collection

LA County Museum of Art and Snap launch AR monument collection

LACMA × Snapchat: Monumental Perspectives explores the history of Los Angeles.

R/GA global CMO advocates for hiring of formerly incarcerated people

R/GA global CMO advocates for hiring of formerly incarcerated people

He encourages formerly incarcerated people to apply to the agency in a Twitter thread.