Sabrina Sanchez

Creative Editor

Sabrina Sanchez is Creative Editor at Campaign US covering creativity in advertising, marketing and business. Prior to Campaign US, she served as a writer of Sidekick, Morning Brew's career and work life newsletter and as a reporter at PRWeek and Campaign US covering Gen Z, diversity and purpose marketing.



Find more of Sabrina's articles here.

Headshot of Susie Nam and Andrew Swinand

Publicis Creative hires Susie Nam as US CEO as Andrew Swinand departs

The former Droga5 CEO replaces the Publicis exec, who will leave in the spring.

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Consolidation changes creative agencies

Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.

Nestor Nocetti, Anselmo Ramos, Martín Migoya, Martín Umaran, Gastón Bigio and Guibert Englebienne.

Independent agency Gut sells majority stake to Globant

Gut will expand Globant’s creative capabilities while the consultancy fuels its global growth.

Headshot of Ndidi Oteh

Accenture Song appoints Ndidi Oteh as North America lead

SCOOP: She takes over for Bob Markham, who has taken on the role of global ecosystems lead.

High angle view of male and female programmers working on computers at desk in office

Agencies and brands ramp up return-to-office policies ahead of the new year

Deutsch LA, Nike, Chipotle and BlackRock will require staff to spend more days in the office starting in January.

AdColor audience

‘AI has no moral obligation’: Industry calls for DE&I to be part of AI training

Speakers at the 2023 AdColor conference address the flaws of current AI training.

Credit: Stagwell, Movers+Shakers; used with permission.

Stagwell acquires creative agency Movers + Shakers

The agency, known for its viral TikTok campaigns, will join Stagwell’s Constellation network.

Horror TV

WATCH: The scariest ads of all time

Halloween ads have just as much power to strike terror in people’s hearts as a gory, sinister, unsettling blockbuster. Watch these terrifying ads, ranked by ad tech company Daivid – if you dare.

Pro-Palestinian and pro-Israel demonstrators gathered on opposite sides of a protest at Washington Square Park in New York City.

Agencies remain silent on mounting religious tensions in wake of Israel-Hamas war

More than a dozen agencies declined or did not respond to Campaign US’ requests for comment regarding how they are navigating rising discord in the workplace.

Headshot of Juan Carlos Ortiz

Juan Carlos Ortiz departs DDB Latina

He leaves after leading DDB’s Latin markets in the U.S., Latin America and Spain for 13 years.

Campaign behind the Brand with Ann Piper

Spotify’s Ann Piper on connecting with multicultural, Gen Z audiences through music

Get behind the brand with Spotify’s head of North America ad sales at Advertising Week New York.

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Anime is in style for brands eyeing Gen Z

Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.

Anime cartoon woman hugging the Duolingo owl

Brands court Gen Z with anime as popularity surges

As audiences consume more global content, brands are tapping into the rising popularity of East Asian pop culture among U.S. audiences.

Headshot of Arthur Sadoun

Publicis makes in-office attendance mandatory on Mondays and eliminates consecutive remote work days

Arthur Sadoun tells staff in internal video that remote work has “sometimes stunted creativity” as he institutes strict return to office policy.

Headshot of Suhaila Hobba

OMD appoints former Amazon exec as chief media officer

Suhaila Hobba joins OMD U.S., effective immediately.

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U.S. politicians projected to spend $12 billion in ads for 2024 election cycle

EXCLUSIVE: Assembly’s 2024 Election Outlook report shows expensive congressional and presidential races will impact commercial advertisers in battleground states.

Headshot of Jody Friedricks

Jody Friedericks joins 160over90 as global executive creative director

Friedericks will lead the agency’s global creative team and assist with new business.

Azsa West, Felipe Ribeiro, Jason White, Jiah Choi, Brandon Henderson, Marques Gartrell

Wieden + Kennedy restructures U.S. leadership team

The new structure, which involves having a president and two creative leads at each office, brings back Jason White as president in Portland among a slew of new hires and elevations.

CGI render of vacation house

Airbnb’s latest global campaign touts its strengths over regular hotels

‘Get an Airbnb’ features animated short films that highlight when Airbnb is a better stay option.

Barbie and Oppenheimer premiers

Oppenheimer’s marketing is not as grand as Barbie’s. Here’s how the movie gained traction anyway.

As moviegoers buy tickets for a “Barbieheimer” double feature, Oppenheimer gets a boost from Barbie’s marketing blitz.