Publicis Creative hires Susie Nam as US CEO as Andrew Swinand departs
The former Droga5 CEO replaces the Publicis exec, who will leave in the spring.
Consolidation changes creative agencies
Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.
Independent agency Gut sells majority stake to Globant
Gut will expand Globant’s creative capabilities while the consultancy fuels its global growth.
Accenture Song appoints Ndidi Oteh as North America lead
SCOOP: She takes over for Bob Markham, who has taken on the role of global ecosystems lead.
Agencies and brands ramp up return-to-office policies ahead of the new year
Deutsch LA, Nike, Chipotle and BlackRock will require staff to spend more days in the office starting in January.
‘AI has no moral obligation’: Industry calls for DE&I to be part of AI training
Speakers at the 2023 AdColor conference address the flaws of current AI training.
Stagwell acquires creative agency Movers + Shakers
The agency, known for its viral TikTok campaigns, will join Stagwell’s Constellation network.
WATCH: The scariest ads of all time
Halloween ads have just as much power to strike terror in people’s hearts as a gory, sinister, unsettling blockbuster. Watch these terrifying ads, ranked by ad tech company Daivid – if you dare.
Agencies remain silent on mounting religious tensions in wake of Israel-Hamas war
More than a dozen agencies declined or did not respond to Campaign US’ requests for comment regarding how they are navigating rising discord in the workplace.
Juan Carlos Ortiz departs DDB Latina
He leaves after leading DDB’s Latin markets in the U.S., Latin America and Spain for 13 years.
Spotify’s Ann Piper on connecting with multicultural, Gen Z audiences through music
Get behind the brand with Spotify’s head of North America ad sales at Advertising Week New York.
Anime is in style for brands eyeing Gen Z
Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.
Brands court Gen Z with anime as popularity surges
As audiences consume more global content, brands are tapping into the rising popularity of East Asian pop culture among U.S. audiences.
Publicis makes in-office attendance mandatory on Mondays and eliminates consecutive remote work days
Arthur Sadoun tells staff in internal video that remote work has “sometimes stunted creativity” as he institutes strict return to office policy.
OMD appoints former Amazon exec as chief media officer
Suhaila Hobba joins OMD U.S., effective immediately.
U.S. politicians projected to spend $12 billion in ads for 2024 election cycle
EXCLUSIVE: Assembly’s 2024 Election Outlook report shows expensive congressional and presidential races will impact commercial advertisers in battleground states.
Jody Friedericks joins 160over90 as global executive creative director
Friedericks will lead the agency’s global creative team and assist with new business.
Wieden + Kennedy restructures U.S. leadership team
The new structure, which involves having a president and two creative leads at each office, brings back Jason White as president in Portland among a slew of new hires and elevations.
Airbnb’s latest global campaign touts its strengths over regular hotels
‘Get an Airbnb’ features animated short films that highlight when Airbnb is a better stay option.
Oppenheimer’s marketing is not as grand as Barbie’s. Here’s how the movie gained traction anyway.
As moviegoers buy tickets for a “Barbieheimer” double feature, Oppenheimer gets a boost from Barbie’s marketing blitz.