The campaign also includes shorter 'blipverts' interrupting ad breaks.
Celeste Dalairac leaves behind a team that includes fellow ECD David Wigglesworth.
The free game is the first Fantasy Football league based on the UEFA Women's European Championships.
The agency sector is in a state of flux as staff shake up their careers by changing jobs – including moving to a different industry altogether – leaving adland leaders grappling with the fallout.
It is the second year of the awards in the UK.
Mobile network's ambassador, tennis player Emma Raducanu, appears in the activation.
Alongside a TV and social campaign, the work will include pun-based posters tailored to towns, with activity spanning 80 UK regions.
Consultancy Analytic Partners warns brands against cutting advertising budgets because 60% will achieve higher ROIs by spending more.
Digital ads can be risky for brands if they end up appearing next to harmful or disingenuous content, but it is the damage done to customers online that has yet to be fully understood, says Campaign's premium content editor
Rivals McCann UK and Dentsumcgarrybowen lost out.
Annette King will focus on the ad sector's talent shortage.
Sustained organic growth continues at all of the holding companies.
Characters depict individual emotions felt by healthcare workers in this campaign with hints of Disney's Inside Out.
Salary inflation led to 63% of permanent staff receiving an average 10.2% pay increase.
The top 10 media agencies have largely gained high marks over the past decade, with some achieving the best possible grade multiple times, though the gap has widened between agency results over time.
In some years there has been a wide range of success among the top creative shops but in recent times most are rated 'good' and overall have achieved high marks throughout the decade.
The top media agencies have seen large fluctuations in their new-business wins, with a few also seeing stark changes in the volume of losses.
The top creative agencies have each secured new business every year over the past decade, but the extent to which they have lost clients at the same time has affected the overall picture.
A few larger agencies have significantly grown their client base in the past few years, but many of the smaller shops have yet to return to the same number of accounts they handled earlier on in the decade.
The three agencies with the biggest number of accounts have landed in this position after one increased its clients, another maintained them, and the final shop lost some, all over the past 10 years.