Nicola Merrifield

Headshot of Tamara Rogers

Panadol chief marketer: 'Decent spend with agency partners attracts the best talent.'

Tamara Rogers discusses how the global consumer healthcare company turns to holding companies for partnerships and why she won’t spread agency spending 'too thin'.

Chloe Davies

Campaign 40 Over 40 awards 2024 opens for entries

The early bird deadline is 21 March.

Headshot of premium content editor

AI’s greatest gift to creativity should be time – in theory

AI's ability to free up creative teams in pursuit of culture-defining ad campaigns does not appear to be the priority.

Headshot of Matt Bushby with Marketer Sightline logo

Rightmove chief marketer: Pitching with the CEO, agency-driven brand strategy and ‘unfair’ perceptions of marketers

Matt Bushby explains how he's on a mission to prove marketing is not the 'colouring-in department', with help from Rightmove's new creative and brand strategy agency.

Graphic image of typewriter against blue background

AI used for ideas and copywriting by half of marketers globally

Only 14% of advertisers do not use AI, Campaign’s global survey shows.

Black and white head and shoulders shot of Michael Lee

Michael Lee: 'The idea of a big, TV-driven brand campaign is getting harder and harder to deliver'

VCCP Partnership’s chief strategy officer discusses what lies ahead for planners as the media landscape continues to fragment.

The Marketing Society Brand of the Year shortlists logos

The Marketing Society Brand of the Year 2023: the shortlist

The winner will be announced at the society’s annual dinner next month.

Power station photoshoot with nine marketers in the Power 100

Campaign’s Power 100 revealed with rise in long-standing entrants

The annual list of the top 100 UK marketers.

Several cubes in bright colours

Three in five brands that in-house expanded teams this year

Only 25% of advertisers do not use in-housing, the Campaign survey shows.

The Marketing Society logo

The Marketing Society Inspirational Marketing Leader 2023: shortlist unveiled

The winner will be announced at a dinner on 28 November.

collage of images including rulers, set square and calculator overlaid with number 9 in a red circle

How effective is effectiveness?

Advertisers and agencies strive to make work that they can prove has a business impact, but have their  techniques and attitudes kept pace with the evolution of media and marketing ecosystems?

Headshot of premium content editor

Reducing bonuses to fund pay rises would bring career certainty

Ad hoc cash payments do not help talent to plan long careers in the industry, whereas higher salary rises create the stability needed.

Coins flying around with Bonus written in video game style

Bonuses in agencies: who is getting them, how much and why

Bonuses can be an emotional issue; some staff may not be included, others are eligible but feel the reward is unfair. Campaign unveils how much agency staff are being given and why leaders take different decisions

Coins falling through filter

Revealed: median agency bonus payments

Agencies included in Campaign's School Reports shared their median bonus payments and how incentive schemes work.

Headshot of Dom Dwight with Campaign Marketer Sightline logo

'It’s been the hardest time ever to justify marketing investment': Yorkshire Tea chief marketer

Dom Dwight discusses the tumultuous past couple of years for tea and coffee brands, how he is reinstating media spend and his approach to working with a range of agencies.

Campaign Best Places to Work 2024 logo

Campaign Best Places to Work 2024 opens for entries

The deadline for registering is 15 December.

Piles of coins increasing in size on pink background

Agency bosses’ pay revealed in annual Campaign Salary Survey

UK shops paid an average top salary of almost £200,000 last year.

Bank note design with Campaign salary survey 2023 written over the top

Campaign Salary Survey 2023: did you get a pay rise?

Agency leaders are upping salaries as they battle to hire and retain staff. Campaign's second annual salary survey reveals where the biggest rises are and, for the first time, what bosses are paid.

Headshot of premium content editor

It’s not just the pitch that’s the bitch – agency pricing is, too

Agencies give their ideas and insights away for free during pitches, but the problem runs deeper.

Headshot of Alexia Clifford

GambleAware chief marketer: Integrating agencies and why charity clients appeal to adland's sense of purpose

Alexia Clifford explains the rationale for the gambling charity’s last pitch process, the scrutiny of marketing budgets in the charity sector and agencies’ common misunderstandings about public health.