Panadol chief marketer: 'Decent spend with agency partners attracts the best talent.'
Tamara Rogers discusses how the global consumer healthcare company turns to holding companies for partnerships and why she won’t spread agency spending 'too thin'.
Campaign 40 Over 40 awards 2024 opens for entries
The early bird deadline is 21 March.
AI’s greatest gift to creativity should be time – in theory
AI's ability to free up creative teams in pursuit of culture-defining ad campaigns does not appear to be the priority.
Rightmove chief marketer: Pitching with the CEO, agency-driven brand strategy and ‘unfair’ perceptions of marketers
Matt Bushby explains how he's on a mission to prove marketing is not the 'colouring-in department', with help from Rightmove's new creative and brand strategy agency.
AI used for ideas and copywriting by half of marketers globally
Only 14% of advertisers do not use AI, Campaign’s global survey shows.
Michael Lee: 'The idea of a big, TV-driven brand campaign is getting harder and harder to deliver'
VCCP Partnership’s chief strategy officer discusses what lies ahead for planners as the media landscape continues to fragment.
The Marketing Society Brand of the Year 2023: the shortlist
The winner will be announced at the society’s annual dinner next month.
Campaign’s Power 100 revealed with rise in long-standing entrants
The annual list of the top 100 UK marketers.
Three in five brands that in-house expanded teams this year
Only 25% of advertisers do not use in-housing, the Campaign survey shows.
The Marketing Society Inspirational Marketing Leader 2023: shortlist unveiled
The winner will be announced at a dinner on 28 November.
How effective is effectiveness?
Advertisers and agencies strive to make work that they can prove has a business impact, but have their techniques and attitudes kept pace with the evolution of media and marketing ecosystems?
Reducing bonuses to fund pay rises would bring career certainty
Ad hoc cash payments do not help talent to plan long careers in the industry, whereas higher salary rises create the stability needed.
Bonuses in agencies: who is getting them, how much and why
Bonuses can be an emotional issue; some staff may not be included, others are eligible but feel the reward is unfair. Campaign unveils how much agency staff are being given and why leaders take different decisions
Revealed: median agency bonus payments
Agencies included in Campaign's School Reports shared their median bonus payments and how incentive schemes work.
'It’s been the hardest time ever to justify marketing investment': Yorkshire Tea chief marketer
Dom Dwight discusses the tumultuous past couple of years for tea and coffee brands, how he is reinstating media spend and his approach to working with a range of agencies.
Campaign Best Places to Work 2024 opens for entries
The deadline for registering is 15 December.
Agency bosses’ pay revealed in annual Campaign Salary Survey
UK shops paid an average top salary of almost £200,000 last year.
Campaign Salary Survey 2023: did you get a pay rise?
Agency leaders are upping salaries as they battle to hire and retain staff. Campaign's second annual salary survey reveals where the biggest rises are and, for the first time, what bosses are paid.
It’s not just the pitch that’s the bitch – agency pricing is, too
Agencies give their ideas and insights away for free during pitches, but the problem runs deeper.
GambleAware chief marketer: Integrating agencies and why charity clients appeal to adland's sense of purpose
Alexia Clifford explains the rationale for the gambling charity’s last pitch process, the scrutiny of marketing budgets in the charity sector and agencies’ common misunderstandings about public health.