Tamara Rogers discusses how the global consumer healthcare company turns to holding companies for partnerships and why she won’t spread agency spending 'too thin'.
The early bird deadline is 21 March.
AI's ability to free up creative teams in pursuit of culture-defining ad campaigns does not appear to be the priority.
Rightmove chief marketer: Pitching with the CEO, agency-driven brand strategy and ‘unfair’ perceptions of marketers
Matt Bushby explains how he's on a mission to prove marketing is not the 'colouring-in department', with help from Rightmove's new creative and brand strategy agency.
Only 14% of advertisers do not use AI, Campaign’s global survey shows.
VCCP Partnership’s chief strategy officer discusses what lies ahead for planners as the media landscape continues to fragment.
The winner will be announced at the society’s annual dinner next month.
The annual list of the top 100 UK marketers.
Only 25% of advertisers do not use in-housing, the Campaign survey shows.
The winner will be announced at a dinner on 28 November.
Advertisers and agencies strive to make work that they can prove has a business impact, but have their techniques and attitudes kept pace with the evolution of media and marketing ecosystems?
Ad hoc cash payments do not help talent to plan long careers in the industry, whereas higher salary rises create the stability needed.
Bonuses can be an emotional issue; some staff may not be included, others are eligible but feel the reward is unfair. Campaign unveils how much agency staff are being given and why leaders take different decisions
Agencies included in Campaign's School Reports shared their median bonus payments and how incentive schemes work.
Dom Dwight discusses the tumultuous past couple of years for tea and coffee brands, how he is reinstating media spend and his approach to working with a range of agencies.
The deadline for registering is 15 December.
UK shops paid an average top salary of almost £200,000 last year.
Agency leaders are upping salaries as they battle to hire and retain staff. Campaign's second annual salary survey reveals where the biggest rises are and, for the first time, what bosses are paid.
Agencies give their ideas and insights away for free during pitches, but the problem runs deeper.
GambleAware chief marketer: Integrating agencies and why charity clients appeal to adland's sense of purpose
Alexia Clifford explains the rationale for the gambling charity’s last pitch process, the scrutiny of marketing budgets in the charity sector and agencies’ common misunderstandings about public health.