Imogen Watson

Work & Inspiration Editor, Campaign

Work & Inspiration Editor, Campaign

Burberry defies gravity in dreamlike film where models fly through nature

Burberry defies gravity in dreamlike film where models fly through nature

Chief creative officer Riccardo Tisci collaborates once again with Megaforce, the director collective behind the gritty street dance film, 'Singin' in the rain'.

Nabs CEO Diana Tickell steps down after seven years at helm

Nabs CEO Diana Tickell steps down after seven years at helm

Nabs is yet to announce a replacement but confirmed chairman Simon Daglish will lead on recruitment.

John Lewis' controversial home insurance ad has received 337 complaints so far

John Lewis' controversial home insurance ad has received 337 complaints so far

The ad follows Ryanair's controversial and misleading 'Jab and go' ads, which received 2,370 complaints in February of this year.

Love it or hate it: inside Camden Town Brewery recreation of the iconic Marmite Kiss ad

Love it or hate it: inside Camden Town Brewery recreation of the iconic Marmite Kiss ad

Following the successful launch of Camden Love-Hate Marmite Ale, the AB InBev-owned Kentish Town brewer felt the limited-edition beer deserved its own TV ad.

Nationwide teams up with ITV to help customers decarbonise their homes

Nationwide teams up with ITV to help customers decarbonise their homes

Nearly 30 million homes need “green-ifying” to efficiently cut down on carbon emissions.

Behind Wagamama's sustainable push centred on a vengeful vegan rubbery Godzilla

Behind Wagamama's sustainable push centred on a vengeful vegan rubbery Godzilla

While sustainability comms often rely on doom-mongering tactics, Wagamama enlisted the help of Uncommon to deploy some humour to highlight the fact that it is the first high street brand to make half its products plant-based.

Stand Up To Cancer rallies public to action in poignant star-studded film

Stand Up To Cancer rallies public to action in poignant star-studded film

Likening Stand Up To Cancer to social movements such as Black Lives Matter, the film is a call to arms that ends with a note of hope about the advancement of science – in light of the Covid vaccine.

Pick of the Week: Environmental NGO takes aim at Brazil president

Pick of the Week: Environmental NGO takes aim at Brazil president

Environmental law organisation AllRise is suing Brazil's president over Amazon fires.

Half of marketers fear 'greenwashing', majority say brands do it for 'commercial' reasons

Half of marketers fear 'greenwashing', majority say brands do it for 'commercial' reasons

A new study has found there is a critical sustainability marketing skills gap.

Unstereotype Alliance finds intersectional advertising deepens ties with brands

Unstereotype Alliance finds intersectional advertising deepens ties with brands

Report produced with support from Lions and conducted by Ipsos.

'The planet vs Bolsonaro': behind the campaign suing Brazil's president over Amazon fires

'The planet vs Bolsonaro': behind the campaign suing Brazil's president over Amazon fires

Environmental law organisation AllRise is trying to establish a groundbreaking legal precedent that would make it easier to hold ecological criminals to account and prevent similar crimes in the future.

Spotify teases new Coldplay album with #SpotTheSpheres cryptic billboard

Spotify teases new Coldplay album with #SpotTheSpheres cryptic billboard

After Coldplay teased a location, fans were drawn to an interactive billboard at Westfield Shepherd's Bush, where they unlocked lyrics to the new song 'Biutyful'.

The & Partnership poaches AMV creative behind award-winning Bodyform campaigns

The & Partnership poaches AMV creative behind award-winning Bodyform campaigns

Toby Allen made a name for himself at Abbott Mead Vickers BBDO alongside his former creative partner, Jim Hilson, for leading the five-year transformation of the Bodyform account.

'Our biggest moment since the satellites went up' – Sky embarks on new 'magic' era

'Our biggest moment since the satellites went up' – Sky embarks on new 'magic' era

The major campaign enabled Sky to reconfigure how its in-house agency functions, evolving Sky Creative into a European brand hub that pools all its external partners.

McDonald's launches 'Change a little' sustainability-focused platform

McDonald's launches 'Change a little' sustainability-focused platform

'Change a little, change a lot' has been developed to communicate the positive impact McDonald's has on people, farming and the planet.

Uncommon relights Quaker Oats fire with campaign to end child food poverty

Uncommon relights Quaker Oats fire with campaign to end child food poverty

'The fire inside' marks the start of a new direction for Quaker that puts brand purpose at the heart of its upcoming activity.

Govt office debuts with campaign to help people look after their mental health

Govt office debuts with campaign to help people look after their mental health

Office for Health Improvement and Disparities is new government body that aims to tackle health inequalities.

Why B&Q thinks British animation nostalgia will help drive brand love

Why B&Q thinks British animation nostalgia will help drive brand love

Inspired by Raymond Briggs, 'Later means never' is reminiscent of classic animation, designed to cement B&Q’s place in the hearts of homeowners under its “Choose change” positioning.

Currys rolls out first brand campaign after merging four brands into one

Currys rolls out first brand campaign after merging four brands into one

Currys PC World, Carphone Warehouse, Team Knowhow and Dixons Carphone have now become one brand, Currys.

The BBH Barn is back: Tony Cullingham on swapping Watford for the West End

The BBH Barn is back: Tony Cullingham on swapping Watford for the West End

A refreshed 10-month incubator, the revamped Bartle Bogle Hegarty London school is being led by ECD Helen Rhodes and the former Watford Course luminary.