The supermarket did not use its UK creative agency, Accenture Song, for this year's festive campaign.
Ad directed by Grammy winner Meji Alabi.
Ad breaks on 3 November.
Independent shops stand out on media side.
Ad has been created by Droga5 Dublin and Our Lego Agency.
Ad has been created by The & Partnership.
Brands pull out all the stops for spooky season.
Meanwhile, North America creative activity soars.
UK was most active new-business market in EMEA across media and creative.
VCCP bags Primark for £5.3m.
Dentsu Creative scoops top creative briefs.
On the media side, three of the top five reviews took place in UK.
US allocated lion’s share of business.
Visitors can snack on limited-edition Barbie-themed popcorn packs.
Experience aims to help guests calm the mind.
Region represented quarter of global total.
The shop has been working with the NHS for six years.
Brand will also appear at a series of BBC Good Food Shows over the summer.
This is the second year American Express has sponsored BST Hyde Park festival.