Arvind Hickman

Media editor

Arvind Hickman is media editor at Campaign. Contact him at 

A still from the Maltesers 'New Boyfriend' ad featuring three women talking about their love life

Campaign podcast: Why are disabled people still so poorly represented in ads?

With Channel 4’s Diversity in Advertising Award turning the focus back on to disability this year – both visible and invisible – some of the judges discuss how brands can do better.

Chloe Kelly celebrates scoring the winning goal in England's 2-1 victory over Germany at Wembley. Getty Images

The Lionesses have scored a 'marketing dream', so what next for women's football?

Football has returned home and the Lionesses are no longer marketing a dream – they are the reality.

England's Harry Kane in action holds off Hungary's Zsolt Nagy in UEFA Nations League game this year. Photo: Getty Images

ITV dangles discount for World Cup spots

Broadcaster seeks to fuel demand for live coverage, with games including England versus USA.

Voxi and LadBible Group logos on white background

Vodafone’s Voxi hands social media channels to LadBible

The youth publisher will help the mobile network create culturally relevant moments for young consumers.

A Big Brother teaser aired during Love Island last night

Media buyers welcome ITV revival of Big Brother

Reboot can be a success if ITV can 'breathe fresh life' into the original reality TV format, ad buyers say.

A Tesco supermarket shopfront. Getty Images

Agencies on alert as Tesco goes shopping for media account

WPP’s MediaCom has handled the UK’s largest supermarket since 2015.

The ITV logo

ITV first-half ad revenues climb 5%

Broadcaster expecting ad revenues to drop in July and August due to tough comparatives but looks forward to World Cup in Q4.

Fans celebrate the Lionesses's success at the Indivisa HQ last night

Adidas partners football media brand Indivisa to provide fanzone for Euro 2022 finals

A Women’s Euro hub has been set up on Brick Lane for the remainder of the tournament.

An image of an eye looking at a social media feed. Photo: Getty Images

Shorter ads deliver better attention on social media

Study has shown that ads on Twitter delivered the most total attention, while TikTok had the strongest active attention.

A front page of the Guardian newspaper. It's digital revenue surpassed print for the first time

The Guardian's digital revenue surpasses print with strong gains in advertising

Total revenue grew by 13% to its highest level in 14 years.

Daryl Lee and Eileen Kiernan

IPG's global media agency boss to take the helm of McCann Worldgroup

Daryl Lee, who replaces outgoing CEO Bill Kolb, will be succeeded by UM leader Eileen Kiernan.

Max Fosh and Olly Murs stand in front of a red Toyota Yaris

Media spotlight: YouTuber Max Fosh takes celebs on Fantasy Road Trips in a Toyota Yaris

LadBible and MSix & Partners created a campaign to make the new Yaris appeal to millennials.

An image of a forest with the words 'Media Decarbonisation' and 'A Group M report'

Group M launches global framework to reduce carbon footprint of media

Clients will be advised on which channels, and eventually media vendors, are causing the most carbon emissions in effort to slash advertising's carbon footprint.

A woman takes a photo of a TikTok billboard on her mobile phone. All photos: Olivier Anrigo

Safety, shopping, SMEs – inside TikTok's plans to conquer the social media world

TikTok's global leaders on how they plan to attract 'millions' of advertisers.

Google's EMEA boss Matt Brittin briefs journalists in Cannes about its "all-in" platform

Rowing ahead of the tide with Google's Matt Brittin

The tech giant’s EMEA chief says Google is determined to help advertisers and the wider society benefit from 'techceleration' with its ‘All-In’ initiative, but what exactly does that mean?

A Financial Times billboard with an image of a bushfire and the words "To This New World" and "A return to life as it was would be devastating for our climate"

The Financial Times expands media remit with Essence

Publisher has worked with agency since 2013.

Channel 4 boss Alex Mahon

Channel 4 boss Alex Mahon's pay rises 20% in 'record-breaking' year

Executive leaders were rewarded with bumper bonuses, according to Channel 4's annual report.

A black and white photo of News UK's Chris Longcroft wearing a dark business suit

News UK’s CFO chosen to lead The Times and Sunday Times

He had assumed the role on an interim basis since March.

Italy defender Giorgio Chiellini looks dejected after a shock World Cup qualifier defeat against North Macedonia. Italy's adland feels his pain, according to Dentsu research. Photo: Getty Images

Italy’s World Cup qualification failure sparks adspend nosedive

The December tournament is expected to cause a 'squeeze' in TV advertising, which should benefit other channels. Dentsu research highlights gaming as the next frontier for adspend growth.

Maersk's 'Disconnected' campaign was launched as a film trailer. Credit: YouTube

Havas Media wants to revolutionise B2B marketing with new division

Havas Business targets companies that account for 44% of British turnover.