Campaign podcast: Why are disabled people still so poorly represented in ads?
With Channel 4’s Diversity in Advertising Award turning the focus back on to disability this year – both visible and invisible – some of the judges discuss how brands can do better.
The Lionesses have scored a 'marketing dream', so what next for women's football?
Football has returned home and the Lionesses are no longer marketing a dream – they are the reality.
ITV dangles discount for World Cup spots
Broadcaster seeks to fuel demand for live coverage, with games including England versus USA.
Vodafone’s Voxi hands social media channels to LadBible
The youth publisher will help the mobile network create culturally relevant moments for young consumers.
Media buyers welcome ITV revival of Big Brother
Reboot can be a success if ITV can 'breathe fresh life' into the original reality TV format, ad buyers say.
Agencies on alert as Tesco goes shopping for media account
WPP’s MediaCom has handled the UK’s largest supermarket since 2015.
ITV first-half ad revenues climb 5%
Broadcaster expecting ad revenues to drop in July and August due to tough comparatives but looks forward to World Cup in Q4.
Adidas partners football media brand Indivisa to provide fanzone for Euro 2022 finals
A Women’s Euro hub has been set up on Brick Lane for the remainder of the tournament.
Shorter ads deliver better attention on social media
Study has shown that ads on Twitter delivered the most total attention, while TikTok had the strongest active attention.
The Guardian's digital revenue surpasses print with strong gains in advertising
Total revenue grew by 13% to its highest level in 14 years.
IPG's global media agency boss to take the helm of McCann Worldgroup
Daryl Lee, who replaces outgoing CEO Bill Kolb, will be succeeded by UM leader Eileen Kiernan.
Media spotlight: YouTuber Max Fosh takes celebs on Fantasy Road Trips in a Toyota Yaris
LadBible and MSix & Partners created a campaign to make the new Yaris appeal to millennials.
Group M launches global framework to reduce carbon footprint of media
Clients will be advised on which channels, and eventually media vendors, are causing the most carbon emissions in effort to slash advertising's carbon footprint.
Safety, shopping, SMEs – inside TikTok's plans to conquer the social media world
TikTok's global leaders on how they plan to attract 'millions' of advertisers.
Rowing ahead of the tide with Google's Matt Brittin
The tech giant’s EMEA chief says Google is determined to help advertisers and the wider society benefit from 'techceleration' with its ‘All-In’ initiative, but what exactly does that mean?
The Financial Times expands media remit with Essence
Publisher has worked with agency since 2013.
Channel 4 boss Alex Mahon's pay rises 20% in 'record-breaking' year
Executive leaders were rewarded with bumper bonuses, according to Channel 4's annual report.
News UK’s CFO chosen to lead The Times and Sunday Times
He had assumed the role on an interim basis since March.
Italy’s World Cup qualification failure sparks adspend nosedive
The December tournament is expected to cause a 'squeeze' in TV advertising, which should benefit other channels. Dentsu research highlights gaming as the next frontier for adspend growth.
Havas Media wants to revolutionise B2B marketing with new division
Havas Business targets companies that account for 44% of British turnover.