With Channel 4’s Diversity in Advertising Award turning the focus back on to disability this year – both visible and invisible – some of the judges discuss how brands can do better.
Football has returned home and the Lionesses are no longer marketing a dream – they are the reality.
Broadcaster seeks to fuel demand for live coverage, with games including England versus USA.
The youth publisher will help the mobile network create culturally relevant moments for young consumers.
Reboot can be a success if ITV can 'breathe fresh life' into the original reality TV format, ad buyers say.
WPP’s MediaCom has handled the UK’s largest supermarket since 2015.
Broadcaster expecting ad revenues to drop in July and August due to tough comparatives but looks forward to World Cup in Q4.
A Women’s Euro hub has been set up on Brick Lane for the remainder of the tournament.
Study has shown that ads on Twitter delivered the most total attention, while TikTok had the strongest active attention.
Total revenue grew by 13% to its highest level in 14 years.
Daryl Lee, who replaces outgoing CEO Bill Kolb, will be succeeded by UM leader Eileen Kiernan.
LadBible and MSix & Partners created a campaign to make the new Yaris appeal to millennials.
Clients will be advised on which channels, and eventually media vendors, are causing the most carbon emissions in effort to slash advertising's carbon footprint.
TikTok's global leaders on how they plan to attract 'millions' of advertisers.
The tech giant’s EMEA chief says Google is determined to help advertisers and the wider society benefit from 'techceleration' with its ‘All-In’ initiative, but what exactly does that mean?
Publisher has worked with agency since 2013.
Executive leaders were rewarded with bumper bonuses, according to Channel 4's annual report.
He had assumed the role on an interim basis since March.
The December tournament is expected to cause a 'squeeze' in TV advertising, which should benefit other channels. Dentsu research highlights gaming as the next frontier for adspend growth.
Havas Business targets companies that account for 44% of British turnover.